Vice President of Growth

BombBomb pioneered video messaging to help relationship-driven professionals build authentic connections. BombBomb is a sales enablement tool that helps sales teams stand out with video—breaking through the noise, building deeper human relationships, and creating customer connections that drive meaningful outcomes. We are uniting our go-to-market (GTM) efforts—Marketing, Sales, and Customer Success—under one transformative function: Growth.

We are looking for a VP of Growth to drive and lead this unified engine. This is a cross-functional, high-impact leadership role for a systems thinker and full-stack GTM operator. You’ll lead with strategy, grounded in our Product-Led, Sales-Assisted GTM model—then drive execution and outcomes across acquisition, activation, monetization, retention, and expansion. Your mission: to architect and lead a compounding, self-sustaining growth loop that propels BombBomb from from a mature startup into a true scale-up. .

We're at an inflection point—evolving our go-to-market strategy to unlock significantly larger market opportunities. This isn't about optimizing what's working; it's about building what's next. We need a growth leader who's navigated strategic repositioning before and can lead through the transformation curve with conviction.

• You are a strategic GTM leader with a rare blend of analytical rigor, systems thinking, team building, creative intuition, and deep curiosity.
• You’ve led cross-functional GTM teams—spanning Marketing, Sales, Product, and RevOps—at SaaS organizations operating in the mature startup to scale-up stage.
• You've led a company through a strategic repositioning or ICP shift—moving upmarket, clarifying category positioning, or evolving from individual users to team buyers.
• You’ve scaled PLG, PLS and sales-assisted models, designed growth systems, and built high-performing, data-driven teams.
• You’re equal parts strategic and tactical—fluent in funnel math, customer psychology, AI tools, and organizational alignment.
• You think in systems, lead with curiosity, and execute with urgency.

• Optimize and evolve BombBomb’s growth engine—influenced by Levers x Motions framework.
• Drive BombBomb’s growth engine—Acquisition – Getting new users in the door, Activation – Helping them reach value quickly, Monetization – Turning users into paying customers, Retention – Keeping users engaged and coming back, Expansion – Increasing revenue from existing users (upsell, cross-sell, seat growth)
• Translate our GTM strategy into operational plans, KPIs, and feedback loops across Product, Marketing, Sales, and CS.
• Align Growth initiatives directly to company Forecasts, Goals and Board-level metrics.
• Act as a cross-functional growth leader as a member of BombBomb’s executive team, embedding customer obsession into our strategy, culture, and operations—so every decision drives faster adoption, deeper engagement, and sustainable revenue growth.

• Execute BombBomb's positioning and messaging strategy in market—shaping how we show up across channels, influence buyer perception, and create demand gen content that reinforces our leadership in human-centered, AI-powered sales enablement. 
• Partner closely with Product Marketing to ensure GTM execution is tightly aligned with product strategy.
• Drive demand generation across PLG and sales-assisted funnels. Own CAC, funnel velocity, trial-to-paid conversion, and payback period.
• Lead onboarding and activation initiatives in partnership with Product and Engineering, including optimizing time-to-value and self-serve journeys.
• Architect monetization strategy across freemium, self-serve, and high-touch motions, including pricing, packaging, and expansion.
• Integrate lifecycle marketing, sales touchpoints, and in-product nudges into a cohesive user journey.

• Leverage AI across the GTM stack—behavioral triggers, predictive scoring, sales automation, content generation, and experimentation.
• Champion the use of product analytics (i.e. Gainsight, Amplitude, Mixpanel), CRM (HubSpot, Salesforce), PLG tools (Gainsight PX, Churnkey), Customer Success platforms (Gainsight CS, ChurnZero), and growth ops platforms.

• Build and lead a cross-functional growth team spanning Demand Gen, Lifecycle Marketing, PLG Sales, Customer Success, and Growth Analytics.
• Partner with Product, Engineering, and RevOps to instrument data visibility across the full customer journey.
• Work closely with Product Marketing to execute our positioning strategy through demand generation, content, and campaigns.

• Drive learning, A/B testing and growth analytics.
• Own LTV:CAC, Net Revenue Retention, Expansion ARR, Activation Rate, and Marketing-Qualified Lead (MQL), Sales-Qualified Lead (SQP) and Product-Qualified Lead (PQL) conversion.
• Build dashboards and feedback systems that turn every experiment into institutional learning.

• GTM motion is tracked, measured, reported on, and showing consistent month over month improvements. 
• Clear growth system and feedback loop is operating across GTM.
• Trial-to-paid conversion and activation rates show material improvement.
• Self-serve and PLG motions drive compounding revenue growth.
• Integrated GTM team is high-performing, accountable, and metrics-driven.
• Growth KPIs align to board-level revenue and valuation milestones.

• 8+ years in Growth, Product Marketing, Revenue Ops, or GTM leadership at a SaaS company ($10M–$100M ARR).
• Demonstrated success in PLG/PLS models with freemium or self-serve products.
• Deep understanding of SMB SaaS dynamics and buyer psychology.
• Strong fluency in product analytics, funnel metrics, LTV/CAC modeling, and experiment design.
• Proven team builder and collaborator across Product, Engineering, and GTM.

• Experience repositioning a product from consumer model to SMB team/enterprise buyers.
• Strong POV on modern AI tooling across GTM functions.
• Background in video, sales tech, or customer engagement platforms.

Interested? We'd Love to Learn More

If this role feels like a fit, we’d genuinely love to hear from you. When you apply, include a short cover letter that gives us a sense of:

• What drew you to this opportunity
• How your experience and leadership style could help us grow
• Why you’re excited about what we’re building

We’ll read every application carefully and look forward to learning more about you.

• Excellent Medical, Dental and Vision Benefits for you and your family
• Flexible Paid Time Off program
• 9 paid holidays
• 401k Plan with employer match
• Monthly Internet stipend
• New Hire Home Office set-up bonus
• Annual Education / Development for your career growth

BombBomb's success in building human connection depends on our ability to foster an equitable and inclusive work environment. We are committed to attracting, retaining, and growing a diverse workforce where people from all backgrounds can feel empowered to bring their whole selves to work, and contribute their best work. We never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, marital status, veteran, and disability status. BombBomb is an equal opportunity employer that welcomes everyone to our team.