At Bulletproof, we craft products to awaken the potential in every coffee aficionado. And we strive to help them transform and build confidence to own tomorrow. We pioneered a category that fused wellness and performance, and we believe now is the time to reclaim our place as one of the most recognizable, talked-about, and culture-shaping brands in health and nutrition.
We are a passionate, entrepreneurial team building products that deliver measurable performance — from pure, clean coffee to functional mix-ins. Our products are distributed across eCommerce, Amazon, and retail partners nationwide, with a mission rooted in sustainability, uncompromising product quality, and consumer trust.
Bulletproof is backed by Grupo Mariposa, one of the fastest growing food and beverage conglomerates in Latin-America and part of Bia Foods, a nourishing alliance – a community of companies, partners and brands fostering innovation and well-being. Together, we’re expanding our reach while staying true to what matters: quality you can trust, benefits you can feel, and a daily routine that supports balance in body and mind.
Job DescriptionThe Opportunity
Bulletproof is entering one of the most defining chapters in its history. We are transforming from a broad wellness platform into a focused, disciplined, coffee-led growth company — with the ambition to build a scalable, profitable, and enduring business capable of tripling revenue over the next five years.
To achieve that ambition, we are looking for a Vice President of Finance & IT to help architect the company’s next profitable operating model.
Reporting directly to the CEO, this executive will lead the company’s financial strategy, capital discipline, business transformation agenda, enterprise systems, and performance management infrastructure. This is not a traditional controllership or stewardship role. This is a transformation leadership role.
The VP of Finance & IT will serve as one of the CEO’s closest strategic partners in reshaping the company’s economics, accelerating operational rigor, improving cash generation, simplifying complexity, and enabling profitable organic growth.
This leader will help Bulletproof transition from entrepreneurial growing habits to world-class operating discipline — while preserving the speed, innovation, and challenger mindset that built the brand.
This role requires a rare blend of:
- Elite financial acumen
- Transformation and growth leadership
- Commercial and operational partnership
- Enterprise technology modernization
- Strategic thinking with hands-on execution
- The ability to lead through ambiguity, change, and intensity
The ideal candidate has helped lead business turnarounds, portfolio simplification efforts, margin expansion programs, organizational redesigns, and operating model transformations inside high-growth consumer companies. They know how to build discipline without bureaucracy.
They understand how to preserve growth while dramatically improving profitability and cash generation. And they know how to create the management systems, forecasting rigor, and accountability culture required to scale a modern consumer business.
What You’ll Do
Enterprise Financial Leadership
Lead the company’s financial strategy and operating discipline to support Bulletproof’s next phase of profitable growth.
- Serve as a strategic advisor to the CEO and executive leadership team, translating Bulletproof’s long-term vision into a scalable financial and operating model.
- Lead enterprise planning, forecasting, and performance management systems that improve visibility, predictability, and accountability across the business.
- Build a culture of disciplined decision-making rooted in ROI, cash flow, profitability, operational rigor, and simplified business management.
Financial Discipline & Cash Management
Build best-in-class financial rigor and cash management capabilities.
- Lead company-wide profitability and cash generation initiatives focused on margin expansion, working capital improvement, and SG&A discipline.
- Establish rigorous forecasting, liquidity management, and financial control mechanisms appropriate for a high-growth but disciplined organization.
- Partner cross-functionally to improve investment prioritization, resource allocation, and profitable growth decision-making.
Business Transformation & Turnaround Leadership
Help lead the company’s transformation into a focused, profitable, coffee-led growth engine.
- Partner with the CEO to drive enterprise transformation initiatives, operating model evolution, and organizational prioritization.
- Lead portfolio simplification, productivity improvement, and structural efficiency programs that strengthen the company’s long-term economics.
- Develop transformation roadmaps, scenario models, and accountability mechanisms that accelerate execution and organizational clarity.
Commercial Finance & Growth Partnership
Act as a strategic business partner to Growth, Sales, eCommerce, Operations, and Supply Chain leaders.
- Build advanced commercial finance capabilities that improve pricing strategy, promotional effectiveness, and channel profitability.
- Partner with Growth, Retail, Amazon, and DTC teams to ensure innovation and marketing investments translate into profitable growth.
- Integrate financial planning with demand planning, S&OP, inventory management, and long-term growth priorities.
IT, Data & Enterprise Systems Leadership
Modernize Bulletproof’s technology and information infrastructure to enable scale, visibility, and faster decision-making.
- Lead the company’s IT and enterprise systems strategy, ensuring technology infrastructure supports scalability, efficiency, and operational excellence.
- Improve enterprise reporting, analytics, and data governance capabilities to strengthen visibility and decision quality across the organization.
- Champion systems modernization, automation, AI-enabled tools, and cybersecurity initiatives that improve productivity and business performance.
Organizational Leadership & Culture
Build a high-performance Finance & IT organization capable of supporting Bulletproof’s next chapter.
- Recruit, develop, and inspire exceptional talent while building a culture of ownership, accountability, and continuous improvement.
- Elevate financial literacy, operational discipline, and cross-functional collaboration throughout the organization.
- Operate as a visible and influential executive leader who helps shape the culture, pace, and performance standards required for Bulletproof’s future.
Qualifications
What We’re Looking For
- 15+ years of progressive leadership experience across Finance, Strategy, Transformation, or Operations.
- Proven success leading business transformations, turnarounds, restructurings, or operating model redesigns.
- Demonstrated ability to improve profitability, cash generation, and operational efficiency while supporting growth.
- Strong commercial acumen and ability to partner closely with Sales, Marketing, Growth, and Operations teams.
- Experience leading enterprise systems, ERP implementations, or IT modernization initiatives.
- Exceptional analytical and strategic thinking capabilities.
- Proven ability to lead through ambiguity, change, and organizational transformation.
- Strong executive presence, communication skills, and influencing capabilities.
- High resilience, adaptability, and ownership mentality.
- MBA, CPA, or equivalent advanced financial or business credentials preferred.
Why Join Us?
This is a rare opportunity to help reshape and rebuild one of the most recognized brands in functional wellness. You will have the opportunity to:
- Help architect Bulletproof’s next-generation financial model and lead our transformation agenda
- Build world-class financial discipline and enterprise capabilities
- Modernize systems, data, and operational infrastructure
- Help reignite a category-defining brand through profitable growth
- Shape the future of Bulletproof alongside an ambitious leadership team
- Play a defining role in building a scalable, enduring consumer company
Annual base salary gross: $250,000 - $275,000. The base salary range represents the anticipated low and high end of the salary range for this position. The base salary is one component of the total compensation package for employees. Other benefits include performance bonus program, generous time-off, flexible schedules, comprehensive health insurance (several options to choose from), 401k program with company match, paid parental leave, company paid disability insurance, and bulletproof.com store discount & credit.
At Bulletproof 360, Inc. (“Bulletproof”), we welcome employees and candidates with different backgrounds and perspectives. We value and trust each other – including our differences – while remaining true to our mission of improving lives. We encourage a corporate culture of self-expression, asking employees to be authentic to themselves. Our team brings together their unique perspectives, experiences, and passions in the work they do because we believe diversity makes us stronger, together.
Bulletproof aims to create a workplace that celebrates the diversity of our employees at all levels of the workforce without regard to age, race, color, sex, national origin, religion, sexual orientation, veteran status, gender identity and/or expression, disability or any other laws. We strive to take steps in our recruiting practices by promoting diversity and fostering inclusion throughout our interview and hiring process, working toward the goal of a diverse and inclusive workforce
Grupo Mariposa's mission is to nurture growth and foster sustainability within the global food and beverage industry. We are committed to excellence through disciplined management, innovative practices and dynamic culture that embraces change.
Grupo Mariposa is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Similar Jobs
What you need to know about the Colorado Tech Scene
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute

