The Vice President, Digital Ads leads the digital advertising team's strategy, mentors staff, drives client success, and innovates advertising approaches.
At MissionWired, we help our partners create revolutionary fundraising strategies that advance their mission, change our country, and have a positive impact on the world.
MissionWired is the only wholly integrated direct marketing agency for nonprofits and Democratic organizations. We help our partners tell big, ambitious stories that invite their supporters into communities to raise mission-changing revenue. Our results are unrivaled, having converted more than $4.5 billion in donations to the world’s most trusted philanthropies and groundbreaking campaigns. We do it over email and SMS, in the mail, across social media, everywhere. We don’t think in terms of channels; we’re single-minded in pursuit of your success.
We’re innovative, progress-obsessed, do-gooders who care deeply about social change and continuing to push the limits on what we can accomplish together. We’ve brought strategies to life for nonprofit organizations working around the world, including Sandy Hook Promise, Human Rights Watch, The Humane Society of the U.S., Save the Children, and Friends of the Earth. Over the years, we have worked with various progressive political organizations and believe that each election cycle is an opportunity for us to support organizations across the country and elect Democrats to legislative bodies up and down the ballot.
We’re an equal-opportunity employer and take seriously our commitment to equality and equity. Our efforts to be inclusive and create opportunity don’t end when someone joins us – they begin.
We’ve set our sights on changing the world through our work and with our clients, and representation is at the foundation of what we do. We know that diversity of thought and background makes us stronger. That’s why we’re committed to building and maintaining a diverse community.
Every new team member broadens our perspective and allows us to think bigger. We’ll be at our best when people from underrepresented communities and people with a range of perspectives and lived experiences want to come, stay, and push the boundaries of what’s possible.
Overview: We're looking for a Vice President, Digital Ads to help lead our digital advertising team's strategic growth, focusing on upper-funnel and brand-building initiatives. You'll play a critical role in mentoring our team, developing new strategies, and leading client relationships to deliver exceptional results. This role reports to the Senior Vice President of Digital Ads.
In this role, you’ll
- Lead our upper-funnel advertising strategy: Build and execute brand-focused campaigns across display, programmatic, CTV, and social media that integrate with direct-to-donate efforts. Assist in ongoing development of reporting and analytics for full funnel campaigns.
- Mentor and build the team: Help scale our digital ads team's capabilities by mentoring junior staff, creating resources, and fostering a culture of continuous learning.
- Drive client success: Serve as a strategic leader for key client accounts, developing data-driven ad strategies, presenting performance results, and ensuring campaigns meet or exceed goals.
- Contribute to business development: Bring in new leads, expand work with existing clients, and actively participate in new business pitches and proposals.
- Innovate our approach: Stay ahead of industry trends and new technologies, using your expertise to inform our team's strategy and enhance our offerings.
- Collaborate: Collaborate across the ads team, account teams, writers, and production staff to deliver stellar results.
Must-have qualifications
- A passion for making our world a better place;
- At least 6 years of paid media, advertising operations, or paid social media optimization;
- Experience with agency, nonprofit, or political work in digital advertising, fundraising, and marketing;
- Experience managing client relationships;
- Experience managing cross-functional project teams;
- A deep understanding of full-funnel digital advertising, with proven success in top-of-funnel tactics that support direct-response goals;
- Obsessive attention to detail and intense curiosity;
- Excellent quantitative reasoning skills, proficiency using Excel, and ability to apply data to strategic decisions;
- Excellent verbal, written, and presentation skills;
- Ability to work with various technology platforms;
- Ability to juggle and multitask on multiple projects in a deadline-driven environment.
The salary floor for this role is $135,000 per year, commensurate with experience.
Location
We are currently working remotely with no return to office date. Applicants may reside in the following states: AZ, CA, CO, CT, DC, FL, GA, IL, IN, LA, MA, ME, MD, MN, MO, NC, NE, NH, NJ, NM, NY, OR, PA, SC, TX, VA, and WA. Due to FL legislation, MissionWired is required to participate in e-verify.
Benefits
100% employer-paid premiums for platinum-level medical plan on a national health care network
100% employer-paid life insurance and short term disability
50% employer-paid vision and dental insurance
401(k) with 3% employer contribution
17 vacation days in addition to 12 paid holidays, sick days, bereavement leave, and a volunteer day off.
Paid parental leave at 100% of your salary
Financial support for reproductive and transgender care
Flexible telecommute and remote work policies
Company issued Mac products for home offices
Cell phone service reimbursement, meal and ride-share reimbursement, and other perks available
*Supporting your team on some nights and weekends as we approach high-volume times such as elections may be required.
If you feel you can do the job and are excited about this opportunity but are not sure if you meet all the qualifications, consider applying anyway. We’d love to hear from you!
Top Skills
Ctv
Digital Advertising Platforms
Excel
Programmatic Advertising
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