Vice President, Cross-Sell

Who We Are 

Newfold Digital is a leading web technology company serving millions of customers globally through a portfolio of iconic brands, including Bluehost, HostGator, Domain.com, Network Solutions, Register.com, and Web.com. 

We help entrepreneurs and small businesses build, manage, and grow their digital presence. As AI reshapes how businesses build, discover, operate, and engage with customers, we are evolving our platforms and partnerships to help define the next generation of technology for SMBs. 

What You’ll Do & How You’ll Make Your Mark 

The VP of Cross-Sell will unlock a significant revenue growth lever by expanding wallet share within the existing customer base. This leader will design and execute cross-sell motions that drive adoption of adjacent products and services, increasing LTV and reducing churn through deeper customer relationships. 

Strategy & Playbook 

• Develop and own the company's cross-sell strategy, identifying the highest-value product pairing opportunities 

• Build customer segmentation models that prioritize cross-sell targeting based on propensity to buy 

• Design the full cross-sell motion: trigger logic, sales plays, pricing, and conversion KPIs 
   

Execution & Revenue 

• Own cross-sell revenue targets and work cross-functionally with Sales, Customer Success, and Product to hit them 

• Partner with Business Analytics to instrument and measure cross-sell performance across segments 

• Build in-product and digital cross-sell experiences in partnership with Product and Marketing 
   

Team & Operations 

• Lead and develop a cross-sell sales team or overlay motion as appropriate 

• Create training, playbooks, and incentive structures that align the broader sales org to cross-sell goals 

• Report cross-sell performance against growth targets to CEO and PE sponsors 

Who You Are & What You’ll Need to Succeed 

• 10+ years in revenue growth, sales, or customer expansion roles; 4+ years in leadership 

• Track record of building cross-sell or expansion revenue programs from concept to meaningful scale 

• Analytically strong — comfortable with customer data, segmentation models, and funnel analysis 

• Experience in SaaS, digital products, or multi-product subscription businesses preferred 

• Collaborative by nature: able to align Sales, Product, CS, and Marketing without direct authority 

• PE-environment experience or similar high-accountability growth setting a plus 

Why You’ll Love Us 

We are at an inflection point in how technology is built and how small businesses use it. AI is accelerating software creation, changing customer discovery, and creating entirely new platforms and ecosystems. Newfold has millions of customers, global distribution, iconic brands, deep technology capabilities, and the opportunity to bring the next generation of innovation to entrepreneurs around the world. 

• We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging—our company and customers benefit when employees bring their authentic selves to work. We have 20+ affinity groups where you can network and connect with employees globally.

• We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more! 

• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Newfold. 

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