Vice President - Allied Sales

About Welch Equipment 

Welch Equipment Company is the premier provider of material handling solutions and represents equipment from the world's #1 manufacturers. Our culture of continuous improvement, or Kaizen, is embedded throughout the organization and is only one of the many “tools” to our success in supporting our employees. 

 
Our core values are: 

• Customer Commitment 
• Integrity & Accountability 
• Teamwork 
• Respect 
• Act with Urgency 

Our goal is to provide our employees with the tools needed to build a successful career, not just a job. We provide top notch support for our technicians in the form of manufacturer training, tech support, field service supervisors, on the job training in a controlled environment, cutting-edge technology and leaders trained to support. 

We are seeking employees who are ready to join a culture of continuous improvement, positive attitude, and servant leadership. If that’s you come build your career with us at Welch Equipment Company and let’s continue to set the standard! 

Benefits 

• Low-cost Medical, Dental, Vision insurance 
• STD, LTD, and Life insurance 
• Paid Sick Leave and PTO 
• 401(k) match
• Compensation: $150,000 - $175,000 annually depending on experience with a bonus potential of up to 100%

Position Summary

We are seeking an experienced and driven Vice President of Allied Sales to lead the growth of our allied equipment portfolio within the material handling sector. This individual will be responsible for developing and executing sales strategies, managing key supplier relationships, and ensuring our customers have access to a comprehensive suite of products that complement our core systems offerings. The Director of Allied Sales will serve as the primary champion for allied products, working cross-functionally with engineering, project management, and field operations to ensure successful integration and delivery.

Key Responsibilities

• Strategic Leadership
  • Define and implement a growth strategy for allied sales aligned with company objectives.
  • Identify market opportunities, competitive trends, and emerging technologies to expand our allied product offering.
• Sales Management
  • Develop and lead a high-performing sales team focused on allied products.
  • Set and manage sales targets, KPIs, and profitability goals.
  • Drive pipeline development through prospecting, customer outreach, and strategic account management.
• Supplier & Partner Relations
  • Establish and maintain strong relationships with allied equipment suppliers, distributors, and technology partners.
  • Negotiate pricing, terms, and programs to maximize competitiveness and margins.
  • Ensure supplier offerings align with our company’s quality, reliability, and service standards.
• Cross-Functional Collaboration
  • Work closely with Systems Sales, Engineering, Operations, and other Welch sales teams to integrate allied products into turnkey solutions.
  • Support proposal development, pricing strategies, and technical solution design.
  • Partner with Marketing to develop product positioning, sales collateral, and training materials.
• Customer Engagement
  • Serve as a subject matter expert and trusted advisor to customers regarding allied equipment solutions.
  • Conduct site visits, presentations, and solution workshops to strengthen customer relationships.
  • Ensure customer satisfaction throughout the sales and delivery cycle
• Ability to work in a constant state of alertness and safe manner 
• Additional duties as assigned 

Qualifications

• Bachelor’s degree in Business, Engineering, Supply Chain, or equivalent work experience required
• 8+ years of experience in material handling, industrial equipment, or related industries with a strong track record of sales leadership
• Understanding of allied equipment categories such as conveyors, racking, mezzanines, safety equipment, and automation components
• Proven ability to develop sales strategies, manage teams, and achieve revenue goals
• Strong negotiation skills and supplier management experience
• Excellent communication, presentation, and relationship-building skills
• Willingness to travel as required