User Analytics Partner

Citizens Financial Group, Inc. (CFG) seeks a User Analytics Partner for its Johnston, Rhode Island location.

Responsibilities:

• Manage, consult and execute technical implementation of Adobe tagging across Citizens Bank sites and digital assets in Ensighten Tag Manager. 

• Oversee tagging implementation and configuration of Ensighten Tag Manager. 

• Validate and troubleshoot tagging & tracking issues as they occur – communicating status/next steps until resolution with all relevant stakeholders.

• Work with internal teams & partners in support of tagging needs/management (approvals) for eBusiness reporting, Paid advertising, testing (Adobe Target), etc.

• Create and maintain tagging documentation as well as manage technical requirements. 

• Catalog tagging implemented on Citizens Bank sites and beyond.

• Assist in the development of customer servicing reporting and tracking requirements for products and features across Online Banking and Citizens Bank Mobile App and Collaborate with business stakeholders and cross-functional teams (Marketing, Digital Sales, Digital Banking, etc.) to provide tracking solutions and analysis specific to each particular team’s needs.

Qualifications:

Requires at least a Bachelor’s degree, or foreign equivalent, in Computer Science, or related field and three (3) years of experience in the role, as Software Developer, or a related position. 

Three (3) years of experience must include: 

• Utilizing Ensighten and Adobe Launch to manage, deploy, and optimize website tags and analytics tracking ensuring seamless data collection and improved digital analytics insights. 

• Capturing web analytics data using Adobe Launch and storing using Adobe Analytics. 

• Configuring OneTrust Consent management product for cookie consent and data compliance.

• Utilizing Adobe Analytics and Google Analytics to deliver insights on web traffic, user engagement, and business conversions.

• Utilizing JavaScript to configure and customize event tracking for web and mobile applications with in Adobe Experience Platform (AEP) and Adobe Launch, enabling accurate data collection and advanced analytics reporting.

• Deploying JavaScript tags and pixels to capture conversions in Google Ads, Google Marketing Platform, Meta, LinkedIn, and Pinterest. 

• Utilizing debugging tools, including Google Chrome Developer tools, Adobe Experience Platform Debugger, Charles proxy, and Omnibug, to validate site tags across websites and mobile apps.

• Creating and managing deep links to optimize user navigation and track specific user interactions across web and mobile platforms.  

• Utilizing Xcode and Android Studio to test mobile analytics implementation for IOS and Android applications, ensuring accurate tag implementation and event tracking and data integrity for analytics.

• Utilizing Adobe Analytics and Adobe Workspace to set up and maintain tracking configurations for websites and digital media platforms.

• Validating and implementing event tracking and tag data in Adobe Analytics and Customer Journey Analytics (CJA) to ensure accurate data capture and reporting.

• Generating and maintaining regular reports and interactive dashboards using Adobe Analytics Workspace to visualize and communicate key performance indicators (KPIs) and other relevant metrics across organizations; and Utilizing JIRA to create tickets and respond to inquiries.  

100% telecommuting permitted from any U.S. location.

Worksite: One Citizens Bank Way, Johnston, RI 02919 United States, 40 hrs/wk. EO employer.

For summary of benefits and to apply visit our website at https://jobs.citizensbank.com and apply online (Job ID: 47610) or email resume and cover letter to [email protected] with subject line: 47610.

Direct applicants only. 

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.

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