User Acquisition Manager (Google Ads)

We are SmartyMe — one of the leading microlearning apps in the world, used daily by millions of users across Tier-1 markets.
Our mission is to make learning a daily habit for everyone. We scale through performance marketing, product excellence, and systematic growth.
User Acquisition is a core growth engine for us. While we already operate at scale across paid channels, Google Ads is a fast-growing and strategically important direction that we are actively expanding as a standalone, owned growth channel.
We have strong internal UA expertise and infrastructure, and we’re ready to go deeper. This role is an opportunity to take full ownership of Google Ads and help build scalable acquisition systems on top of an already proven performance foundation.
Unlike Meta, where automation is already mature, here you’ll have the opportunity to build structure, processes, and automation systems from the ground up.
We work with a performance-based compensation model that allows us to pay at the top of the market for real results and impact.

What You’ll Do:

• Own and scale the Google Ads channel end-to-end, managing campaigns hands-on with a strong focus on ROI
• Launch, structure, and optimize campaigns across Search, GDN, Demand Gen, and Performance Max
• Build and evolve campaign architecture, processes, and channel structure for scalable growth
• Design and execute testing frameworks, driving continuous performance improvements
• Develop and implement automation, rules, and optimization systems on top of the channel
• Collaborate with analytics and product teams to improve funnel performance and conversion efficiency
• Identify and scale growth opportunities across keywords, creatives, audiences, and funnels
• Increase spend in a controlled way while maintaining efficiency targets
• Maintain clear documentation of campaigns, testing, and processes

What We’re Looking For:

• 1+ year in User Acquisition / Performance Marketing
• Strong hands-on experience with Google Ads
• Experience with Search, GDN, Demand Gen (Discovery), and Performance Max
• Proven experience scaling paid acquisition budgets
• Experience with subscription or B2C digital products
• Strong analytical mindset and experimentation approach
• Solid understanding of funnels (web2web, web2app, app — any mix)
• Ability to independently own and develop a growth channel

Nice to have:

• Experience with automation, rules, or scripts in Google Ads
• Experience building campaign structure and systems from scratch
• Advanced Excel / Google Sheets skills
• Experience working closely with product and analytics teams
• Previous experience in fast-scaling environments

Why You'll Love Working With Us:

• Innovative Environment: We're all about trying new things and pushing the envelope in EdTech.
• Freedom: Flexible role based either remotely or hybrid from one of our offices in Cyprus(Limassol), Poland (Warsaw).
• Health: company-provided medical expense compensation.
• AI solutions: АІ subscription and other tools.
• Balance: Flexible paid time off, you get 21 days of annual leave + 10 days of public holidays.
• Collaborative Culture: Work alongside passionate professionals who are as driven as you are.