Growth Marketing Manager

Job Context

The Growth Marketing Manager will play a key role in shaping and executing the digital growth strategy for Simpro UK and BigChange. Reporting to the Director of Growth Marketing, this position is responsible for identifying, testing and scaling innovative demand channels across paid media and emerging digital platforms to drive high-quality lead acquisition and conversion.
The successful candidate will bring a strong track record of expanding market presence through creative, data-led strategies, with the ability to leverage insights to continuously optimise performance and accelerate growth. Experience within B2B SaaS and familiarity with the trades industry are highly desirable.
This role is central to delivering ambitious 2026 growth objectives and increasing brand impact across the UK market. It is well suited to a strategic, analytical marketer who thrives in a high-growth environment and is motivated by connecting innovative digital programs to measurable business outcomes.
Location: Leeds LS15 or Reading RG1, on-site.

What You’ll Do

• Lead the exploration and implementation of new digital demand channels in the UK, including ad platforms, publications and other innovative opportunities to reach target audiences for Simpro UK and BigChange.

• Develop and execute targeted multi-channel campaigns across paid search, paid social, display and new digital channels that align to the buyer journey and support market expansion.

• Analyze and report on campaign performance across all digital platforms, generating actionable insights and making recommendations to improve pipeline velocity, lead quality and ROI, with a focus on rapid market growth.

• Support paid media strategy execution (PPC and paid social) through agency partners, focus on strategic oversight and identifying new opportunities.

• Conduct A/B testing and leverage data analysis to continuously optimize lead generation and engagement efforts, particularly in nascent channels.

• Stay current with demand generation best practices, marketing technology trends and innovative digital advertising solutions, especially those applicable to the UK market.

What You’ll Bring

• Hands-on experience with PPC, paid social and account-based marketing, with a strong grasp of end-to-end digital campaign management.

• Proficiency with digital marketing and ABM platforms, including Google Ads, LinkedIn Ads and 6Sense.

• Strong analytical capability, using data to optimize performance, inform strategy and drive measurable demand generation outcomes.

• Demonstrated experience launching and scaling new digital advertising channels, including programmatic and emerging platforms (e.g. CTV).

• Solid understanding of paid digital channels and their role in driving pipeline and market penetration.

• Proven ability to drive growth in less mature or developing markets through innovative, test-and-learn digital strategies.

• Excellent cross-functional collaboration skills, partnering effectively with sales, product marketing, and regional marketing teams.

• Strong project management and organisational skills, able to prioritise and deliver multiple initiatives in a fast-paced environment.

• Clear, confident communicator, comfortable presenting insights and recommendations to senior leadership.

• Adaptable, proactive, and growth-oriented, with a passion for experimentation, optimisation and continuous improvement.

• Familiarity with B2B SaaS marketing, with exposure to or interest in the trades industry.

What We Can Offer You

• A generous annual leave entitlement plus a personal leave entitlement

• Private Health Insurance

• Employee Assistance Programme (24/7 confidential support on relationships, bereavement, finances)

• Life Insurance

• Company pension scheme, with an uncapped 5% employer contribution

• Generous Parental Leave Program

• Paid Volunteer Leave Days

• Public Holiday Exchange Scheme

• Enjoy up to 4 weeks a year of flexible 'Work from Anywhere'!

• Talent Referral Programme – get rewarded for referring a friend to join our team!

• Cyclescheme, a salary sacrifice to treat yourself to a bike & equipment

• Home & Tech Scheme, a salary sacrifice to treat yourself to some new tech

• A discounts and cash back scheme

• Casual dress and relaxed office environment

• Opportunities for career progression and development

• Diverse training & internal networking opportunities across all of our product lines

• Service recognition awards

• Click here to find out more about working at Simpro Group!

Our Core Values

We Are One Team

We Are Customer Centric
We Are Growth Minded
We Are Accountable
We Celebrate Success

Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments. This means that we want everyone to feel welcome and offer equal opportunities for everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other non-performance factor.  

If you'd like to join a fun and progressive organisation, where there are opportunities to develop your career, please apply now with your CV/Resumer.

Please note: no agencies will be accepted in the recruitment of this role. Any CVs provided to Simpro Software by agencies will be treated as a gift.