The Opportunity
The client is building an internal content engine to translate our complex technology and architecture into premium communication that resonates with both individual consumers (B2C) and institutional partners (B2B). They are looking for a Technical Content Writer to live at the heart of this content engine. We are looking for a rockstar, someone who does more than just "write", we need a strategist with ability to develop technical literacy in a new field quickly and then own the production of "investor-grade" intellectual property from concept to final distribution.This is not a role for a standard copywriter. The ‘job-to-be-done’ is to understand our product & architecture and use your storytelling acumen to translate it into "premium communications" that close deals and help convert users through our funnel.
The writing you do will prioritize high-signal narrative over generic SEO-driven volume. You will be responsible for extracting the tacit knowledge of our founders, execs, and engineers and synthesizing it into assets that sell, explain, and demonstrate Terrace’s unique value.You will operate less like a marketer and more like an investigative journalist or equity analyst.
Scope:
Hours: 40 hours/week for 3 months, room to extend long term for the right fit
- high-volume launch phase with ongoing engagement post-launch
Types of Content: Landing pages, long form, social content, more to come
Key Responsibilities:
- The Extraction: Detailed conversations with Terrace’s subject matter experts (Founder,Advisors, Execs, Lead Engineers) to capture technical insights and customer impacts. You will round this out with research and competitor understandings
- Narrative Synthesis: Transform raw interview transcripts, research, and complex technical documentation into compelling narratives.
- End-to-End Production: Own the lifecycle of content assets. Take the compelling narratives and produce high-fidelity, long-form "anchor" assets (articles, whitepapers, case studies). These will have clear, actionable value propositions for institutional clients and prosumers/retail users (content will be segmented for core audiences).
- Multi-channel Atomization: Repurpose core narratives into a diverse suite of outputs, including landing pages, blog posts, short-form social content (Twitter/TG/Linkedin), and PR releases.
- Strategic Ownership: Conduct deep research on industry trends and the client's specific architectural advantages to ensure all content provides both "entertainment hook" and "tactical utility.”
- Premium Quality Control: Ensure every piece of content meets a "premium communication" standard—punchy, insightful, and persuasive enough for sophisticated B2B buyers and clear enough for B2C consumers
Required Experience and Skills:
- Technical Literacy: A proven ability to jump in and quickly understand and articulate complex technical realities. This experience might be from a variety of technical industries (e.g., fintech, infrastructure, decentralized systems, SaaS, etc)
- Professional Background: 2+ Years of Technical Content Experience: You have a portfolio of work. This might be in industries including fintech, crypto infrastructure, AI, SaaS, etc. You have likely worked with high-growth startups or specialized agencies where accuracy and depth were paramount.
- Ownership Mentality: You don’t wait for a brief; you create it. You are comfortable researching market trends, identifying gaps in our narrative, and proposing content that fills them.
- Full-Cycle Production Capability: Ability to manage projects from initial research and interviewing through to the final "baked-in distribution" phase.
- Standards of Excellence: You understand that "content" is not just SEO filler. It is a mechanism for building social proof and reducing the sales cycle. You value "high-signal" insights over keyword stuffing.
- Premium Communicator: You possess a high degree of linguistic precision. We prefer candidates with strong academic backgrounds, for instance in English, Journalism, or Communications from top-tier universities, who have pivoted into technical writing.
About Client: Client is a crypto prime broker that aggregates access to both on and off-chain liquidity in asingle platform (Binance, Bybit, OKX, CB, B2C2, Uni, Jup, Camelot, etc.). Users can sign up once, KYC once, and trade every token on EVM, SPL, or on a CEX - we handle account access, execution (Limit, VWAP, TWAP w/ jitters), settlement, clearing, etc. On a practical level this means users can trade more tokens on more venues, and get better execution than any other platform or exchange. We route trades simultaneously across everything so you’re always going to get the best price.
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