The Tradeshow Manager will lead Outreach's tradeshow strategy and execution, ensuring impactful participation in events while collaborating with various teams for success.
About Outreach
Outreach, founded in 2014, is the only complete AI Revenue Workflow Platform that helps sales leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. Outreach infuses agentic AI to power 100s of use cases across sales motions. From new logo prospecting to renewal and expansion, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Global organizations use Outreach to power their revenue teams, including SAP, Siemens, Snowflake, ZoomInfo, and Verizon to name a few. To learn more, please visit www.outreach.io.
The Role
Outreach is seeking an experienced Tradeshow Manager to lead the strategy and execution of our third-party event presence worldwide. This role is responsible for ensuring that Outreach’s participation in industry events, conferences, and sponsorships delivers measurable impact while driving awareness, engagement, and qualified pipeline.
The ideal candidate is a highly organized, detail-oriented professional with deep experience managing complex event programs end-to-end. You will oversee all aspects of our tradeshow strategy from sponsorship selection and vendor management to booth production, onsite execution, lead management, and post-event analysis.
This position requires strong cross-functional collaboration with sales, demand generation, product marketing, and creative teams to ensure that every event aligns with Outreach’s brand standards and business objectives.
Location: Remote within the US
Your Daily Adventures Will Include
- Event Strategy & Planning
- Develop and manage the global tradeshow and sponsorship calendar, ensuring alignment with business priorities, target personas, and goals.
- Evaluate and recommend event opportunities based on strategic fit, target audience, and ROI potential.
- Collaborate with cross-functional partners to define event objectives, success metrics, and messaging strategies.
- Partner with Sales and Marketing leadership to integrate tradeshow activity into broader campaign initiatives and regional plans.
- Support broader marketing events and campaigns beyond tradeshows, including customer summits, field events, SKO, and roadshows.
- Program Management & Execution
- Oversee all aspects of tradeshow participation, including booth design and production, shipping logistics, staffing, and on-site coordination.
- Manage sponsorship deliverables, ensuring all benefits are tracked, fulfilled, and optimized for maximum visibility and engagement.
- Coordinate with internal stakeholders and external vendors to ensure all logistics, assets, and messaging are delivered on time and within budget.
- Lead on-site setup, execution, and teardown for major events as needed, maintaining brand standards and operational excellence.
- Budgeting & Vendor Management
- Develop and manage event budgets, ensuring accurate forecasting, cost control, and reconciliation.
- Source and manage relationships with exhibit houses, event organizers, production vendors, and other partners.
- Negotiate contracts and manage procurement processes in partnership with the Finance and Legal teams.
- Performance Measurement & Reporting
- Partner with Event Operations and Marketing Operations to ensure seamless lead capture, routing, and attribution.
- Conduct post-event evaluations and present insights and recommendations to improve future programs.
- Maintain a culture of continuous improvement through data-driven analysis and feedback loops.
Our Vision of You
- 6+ years of experience managing tradeshows, sponsorships, or large-scale events within a B2B or SaaS organization.
- Proven experience managing large-scale events and sponsorships (domestic and international) that deliver measurable business outcomes.
- Strong organizational and project management skills, with a track record of delivering multiple programs simultaneously under tight deadlines.
- Deep understanding of lead capture, attribution, pipeline metrics, and event ROI modeling.
- Excellent cross-functional communicator who can influence stakeholders at all levels.
- Skilled in vendor negotiation, budgeting, and operational execution.
- Proficient in Salesforce, Asana, and event platforms such as Splash, Bizzabo, or Cvent.
- Comfortable analyzing data to measure success and drive decision-making.
- Willing to travel (up to 35%) to support on-site execution and vendor meetings.
#LI-AM1
Why You’ll Love It Here
• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military
Outreach is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.
Top Skills
Asana
Bizzabo
Cvent
Salesforce
Splash
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