Trade Marketing Manager

Diversified Botanics is a high-accountability, execution-driven environment built for people who value ownership, operational discipline, and measurable impact. We move quickly, maintain high standards, and expect teams to operate with urgency, transparency, and respect for the work.

This is a company for people who take pride in precision, communicate directly, adapt quickly, and understand that long-term credibility is built through consistency—not shortcuts.

Note to Recruitment Agencies

Diversified Botanics does not engage external recruiting agencies. All candidates must apply directly.

Role Overview

This role builds and operates the trade marketing function that gives the field sales team the assets, programs, and execution needed to drive sell-through at the distributor and retail level. You sit at the bridge between brand marketing and sales — turning brand assets into selling tools, and turning trade dollars into measurable sell-through.

You will not inherit a built-out trade marketing function — you will build one from the ground up while supporting an active, fast-moving field sales team. You are the difference between a sales team that walks into buyer meetings with ammunition and one that walks in empty-handed.

What You'll Do

• Own the master sales collateral library — one-pagers, pitch decks, category review decks, JBP templates, ride-along leave-behinds, sample request brochures — and keep it current

• Design, procure, and ship in-store assets — shelf talkers, counter mats, light boxes, danglers, cooler clings, planogram strips — to distributors and direct accounts

• Build and execute the annual trade promotion calendar — volume rebates, MDF programs, growth incentives, new-SKU bundles, distributor-rep SPIFFs

• Coordinate MAP enforcement — receive violation reports from the field, run investigations, escalate to leadership and Legal, manage remediation

• Own the sample budget and inventory deployment, tracking cost and ROI

• Own trade show and event execution — NACS, TPE, Champs, ECRM, regional shows — including booth design, materials, and on-site logistics

• Build the launch package for every new SKU — distributor sell-in deck, retailer one-pager, POP package, promotional incentive — coordinated with Marketing and the field

• Maintain a trade marketing dashboard tracking spend by program, channel, and ROI, reviewed monthly with the CRO

• Coordinate with Marketing to keep all sales-facing materials on-brand, without owning brand creative yourself

You'll Thrive Here If You

• Are energized by building a function from scratch rather than running one that's already built

• Can move between strategic calendar-building and hands-on execution (shipping POP, building a deck) in the same week

• Understand the difference between trade marketing, shopper marketing, and consumer marketing without needing it explained

• Can point to a specific trade promotion program you designed and measured the results of

• Are comfortable being the one who ships the boxes and builds the booth, not just the one who manages the agency doing it

• Want outsized influence — trade marketing in a lean org has far more strategic weight than the same title at a large, mature CPG company

You May Struggle Here If You

• Come from a brand-creative background with no commercial or sell-through experience

• Rely heavily on agency partners to execute rather than doing the work yourself

• Need an established playbook before you can start — this function doesn't have one yet

• Prefer to stay in the strategy lane without getting hands-on with logistics and execution

What You Bring

• 5–10 years in CPG trade marketing or shopper marketing, ideally in convenience, alt-tobacco, vape, supplement, or beverage channels

• Background at a challenger or category-leading CPG brand, or shopper marketing experience at a CPG agency with brand-side exposure

• Proven ability to design and execute a trade promotion calendar, not just administer one

• Hands-on experience with POP design/logistics, MAP enforcement coordination, and trade show execution

• Strong organizational discipline — this role tracks spend, ROI, and delivery timelines across multiple concurrent programs5–10 years in CPG trade marketing or shopper marketing, ideally in convenience, alt-tobacco, vape, supplement, or beverage channels

• Background at a challenger or category-leading CPG brand, or shopper marketing experience at a CPG agency with brand-side exposure

• Proven ability to design and execute a trade promotion calendar, not just administer one

• Hands-on experience with POP design/logistics, MAP enforcement coordination, and trade show execution

• Strong organizational discipline — this role tracks spend, ROI, and delivery timelines across multiple concurrent programs

Bottom Line

This role is for someone who wants to build the trade marketing function, not inherit one. You'll be judged on sales collateral shipped, promotions executed and measured, and field-team satisfaction — with real equity upside as the company scales toward IPO.

Benefits & Compensation

We invest in our team with benefits designed to support sustained performance, long-term growth, and personal well-being.

• 100% company-paid health premiums for employees and families
• Mental wellness and employee support resources
• Fitness reimbursement up to $1,000/year
• Tuition reimbursement up to $5,250/year
• Professional development reimbursement up to $5,000/year
• $150/month in Diversified Botanics products plus 50% employee discount thereafter
• Free meals, drinks, and company celebrations
• Discretionary quarterly bonus program
• 401(k) with 100% match on the first 2% and 50% match on the next 4%

AI Proficiency & Innovation

AI literacy is considered a core professional capability at Diversified Botanics. Team members are expected to actively explore and apply AI tools to improve execution, decision-making, and operational effectiveness.

EEO Statement

Diversified Botanics is an equal opportunity employer committed to building a high-performance, inclusive workplace where excellence is recognized and rewarded.

Work Eligibility & Accommodations

Applicants must be authorized to work in the U.S. Reasonable accommodations are available throughout the hiring process upon request.

Ready to Contribute at a Higher Standard?

Apply to join a team where execution matters, accountability is visible, and consistent effort earns real respect.