Territory Sales Manager – Eastern Canada

Role Description 

Reporting to the Regional Director of Sales, a Territory Sales Manager plays a key role in driving sales performance, accelerating market expansion, and building brand presence in both existing and new territories. A Territory Sales Manager is responsible for executing strategies that grow Open Farm’s retail footprint, strengthening relationships with key accounts and retailers, and ensuring our products are well represented and top-of-mind for consumers in the retail space. 

We are looking for a Bilingual (English and French) outside sales rep based in Ottawa or Eastern Ontario. The territory will include Ottawa, Eastern Ontario, Quebec, and the Maritimes. 

A Territory Sales Manager directly contributes to the company’s overall growth by identifying new business opportunities, optimizing sales channels, and executing sales and retail initiatives that enhance visibility and market share across the region. A Territory Sales Manager also acts as a brand ambassador — inspiring retailers, distributors, and customers alike to champion Open Farm’s mission and products. 

Required Experience and Skills 

• 3+ years of experience in sales or territory management; experience in the pet industry is an asset.
• Bilingual (English and French) required.
• Demonstrated ability to drive growth, exceed targets, and expand market presence.
• A track record of developing and executing effective sales strategies that deliver measurable results and strengthen brand impact.
• Exceptional interpersonal and communication skills that foster trust, collaboration, and long-term partnerships with customers and colleagues alike.
• A self-starter who thrives in a fast-paced, dynamic environment and is motivated to make a meaningful impact every day.
• Outstanding time management and prioritization skills, with the ability to balance multiple initiatives and deliver consistently high-quality results.
• A team player who values connection, feedback, and shared success while taking ownership of individual goals.
• A proactive, positive attitude paired with a genuine passion for pets, the planet, and Open Farm’s purpose-driven mission.
• Competence in Excel, PowerPoint, and sales reporting systems to support data-driven territory management.
• Previous experience in the pet industry and/or in a Territory Sales Manager role is considered a strong asset. 

Territory and Travel Requirements 

This role demands a high level of flexibility, mobility, and commitment to in-person relationship building. The Territory Sales Manager works primarily in the field, requiring regular travel and a proactive, hands-on approach to driving results through in-person retailer communication and store visits. 

The Territory Sales Manager (TSM) position requires flexible work arrangements, including occasional evenings and weekends, with a minimum of 20 in-person retail store visits per week and up to 60% overnight travel within the assigned territory. The territory includes Ottawa, Eastern Ontario, Quebec, and the Maritimes. 

A TSM is required to hold a valid driver’s license; reliable transportation and the ability to travel extensively are essential for success in this role. 

A TSM is typically a remote position, and employees must reside within the assigned territory to effectively manage regional relationships and opportunities. Territories may be reassigned at the discretion of the Company.