The Technical SEO Specialist optimizes client websites for technical health by conducting audits, managing configuration, ensuring crawlability and indexability, and leveraging structured data.
The Technical SEO Specialist is responsible for the overall technical health and optimization of client websites. Sh/e ensures that best practices for crawlability, indexability, technical performance, code attributes, structured data, and permalink configuration (among many other things) are followed. The Technical SEO Specialist manages many critical, behind-the-scenes aspects of our clients’ SEO campaigns.
Responsibilities
- Actively participates in same-page meetings with the SEO Manager.
- Keeps track of relevant metrics in the weekly operations scorecard.
- Ensure proper optimization, configuration, and/or remediation of Technical SEO elements, including but not limited to:
- Comprehensive technical SEO site audits to identify issues and opportunities
- Site Navigation with information hierarchy and silos
- Internal linking strategy, troubleshooting, and implementation
- Indexability (robots files, meta tag directives, canonicalization, redirects)
- Crawlability (internal linking, server errors, malformed URLs, maximizing crawl budget)
- Sitemaps (on-site and for GSC submission)
- Multilingual settings (href-lang, canonicals)
- Server errors (4xx, 5xx, etc)
- Site speed monitoring and updates are made when needed (identifying opportunities and executing)
- Leveraging structured data effectively across the websites, following best practices
- Cannibalization identification and remedy creation when needed
- Ability to create cull lists and execute on those aggressively and appropriately
- Effectively handling advanced permalink restructuring
- Quickly and effectively identifying and solving technical SEO issues that may arise, potentially outside of the provided list of responsibilities
- Advanced experience working with the technical aspects of SEO campaigns or similar work.
- A deep understanding of search engine algorithms and ranking methods (particularly in regard to Google’s search engine)
- Expert knowledge of Google Search Console and solving GSC Errors
- Advanced experience working with Screaming Frog and building technical audits in Google Sheets
- Experience with SEO industry programs, such as GSC, GA4, GTM, Ahrefs, SEMRush, etc.
- A functional understanding of keyword research and data mining tools.
- Able to complete concise, easy-to-understand competitive analysis as it relates to technical SEO.
- Comfortable analyzing high volumes of data on a daily basis.
- Deep understanding of the WordPress CMS and all SEO related plugins. A functional knowledge of other popular CMS platforms and page builders is a plus.
- Experience with other aspects of marketing, such as customer growth, CRO, and promotion, is a plus.
- Starting from $60,000; pay commensurate with experience
- Work remotely from home
- Unlimited PTO
- 3% match Simple IRA
- 100% health insurance (including fully employer-funded coverage)
Top Skills
Ahrefs
Ga4
Google Search Console
Google Sheets
Google Tag Manager
Screaming Frog
Semrush
Wordpress
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