SVP, Brand Strategy

About Us

Finance of America helps homeowners 55+ access the equity they’ve built while staying in full control of their home and their financial future. Through a range of reverse mortgage solutions, we help customers shape the retirement they’ve earned while continuing to evolve how we serve and work together.

Joining Finance of America now means stepping into a period of momentum and growth, with teams actively shaping what comes next and opportunities to make an impact and grow your career.

To learn more about us, visit www.financeofamerica.com

Purpose of Role

Finance of America is seeking a Senior Vice President, Brand Strategy to serve as the enterprise owner of brand credibility, reputation, and narrative across one of the most important and rapidly evolving categories in financial services.

Beyond stewarding trust and safeguarding enterprise reputation, this role will lead the effort to bring Finance of America and its offerings into the mainstream, shaping a modern, authoritative, and inspiring narrative around home equity and retirement. The SVP will help redefine how reverse mortgages are understood and valued—by consumers, families, advisors, regulators, and the broader public—grounded in clarity, dignity, and financial empowerment.

This leader will be responsible for elevating the category conversation, positioning Finance of America as the trusted, modern leader in home-equity-based retirement solutions, and ensuring that complex financial products are communicated with precision, accessibility, and confidence, in compliance with legal and regulatory requirements and best practices. The goal is not simply awareness, but understanding—and not just differentiation, but leadership.

Operating as a senior enterprise advisor to the CMO, CEO, and executive team, the SVP will balance long-term category leadership with near-term business performance, helping Finance of America earn greater relevance, consideration, and trust as more Americans look to their homes as a cornerstone of a secure retirement strategy.

Key Responsibilities and Expectations

Brand Strategy & Creative

• Define and lead Finance of America’s long-term brand strategy, positioning, and messaging framework. Act as a strategic adviser to the executive leadership team.
• Ensure the brand strategy improves performance efficiency across the entire marketing funnel, increases partner confidence, and builds enterprise value.
• Plan, oversee and monitor brand advertising campaigns. Ensure that all brand advertising is consistently informed by target segment and customer insights. 
• Analyze competitor positioning to develop and implement strategies that help Finance of America win greater share of market. 
• Partner with agencies and vendors to establish brand KPIs, analyze performance and optimize campaigns.
• Oversee creative excellence across the entire marketing funnel, and own the development and execution of creative for all marketing channels. Ensure that creative is both on-brand and effective, versioning creative for marketing channels to optimize performance and meet KPIs.
• Champion a test-and-learn culture within the brand and creative teams. Actively monitor campaign performance across the funnel to identify opportunities to optimize creative and resolve issues as they arise. 
• Oversee planning, operations, project management, budgeting and reporting for all brand and creative work.

 Trust, Compliance & Risk Partnership

• Establish and govern enterprise-wide brand and messaging standards that meet regulatory requirements while remaining clear and customer-focussed.
• Partner deeply with Legal and Compliance to maintain up-to-date knowledge of applicable Federal, State and local laws and regulations, standards of conduct and ethics, and related policies and procedures to ensure adherence. 
• Create efficient review and approval frameworks with legal and compliance colleagues. Anticipate reputational and regulatory risk, not just react to it.
• Ensure all communications are accurate and aligned with Finance of America’s values.

Executive Leadership & Team Development

• Build and lead a senior team across brand, creative, communications, and PR. Manage staff to achieve business and individual goals through training development, performance management and recognition. Hold direct reports accountable for developing staff competency in their  areas of responsibility.
• Serve as a trusted cross-functional partner to the FoA team.
• Influence enterprise decisions beyond marketing through insight into brand perception & sentiment, trust, and risk.

Qualifications – Experience/Skills/Competencies

• 15+ years of senior leadership experience in brand and corporate marketing.
• Prior SVP-level or equivalent leadership in financial services or other highly regulated industries will be a strong plus.
• Strategic thinker with the ability to operate at altitude and in detail.
• Track record of instilling data-driven decision making across teams, while also being calm, credible, and decisive in moments of ambiguity.
• Experience with vendor RFP and selection process, contract negotiation and management.
• Proven partnership with C-suite, legal, compliance and cross-functional teams.

Qualifications – Education Required

• Bachelor’s Degree.

Compensation

The base salary range for this position is ($250,000 - $350,000) inclusive of all geographical differences in the labor market. The base salary for the position will be determined based on factors such as the candidate’s work location, skills, education, and experience. In addition to those factors, we believe in the importance of pay equity and consider the internal equity of our current team members in determining any final offer. We offer a competitive benefits package including health, dental, vision, life insurance, paid time-off benefits, flexible spending account, 401(k) with employer match, and ESPP.

Additional Information

The application deadline for the job opportunity is 5/1/2026.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. 

Finance of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex (including pregnancy), sexual orientation, religion, creed, age, national origin, physical or mental disability, gender identity and/or expression, marital status, veteran status or other characteristics protected by law.