The Strategic Business Development Specialist drives lead generation and marketing automation, collaborates across teams, and supports sales engagement within the Salesforce ecosystem, enhancing outreach and client relationships.
Do you thrive in a dynamic environment where innovation and problem-solving drive success? At V2, we’re passionate about accelerating our clients' growth by transforming their operations with cutting-edge Salesforce solutions. Our diverse team of world-class consultants, business analysts, and developers work seamlessly to tackle challenges across people, process, technology, and data—empowering organizations to achieve their goals in the ever-evolving Salesforce ecosystem.
We’re looking for a motivated Strategic Business Development Specialist to join our growing team and be a key driver of our business development strategy. This is the perfect role for someone looking to break into the Salesforce ecosystem, where you’ll gain valuable exposure and hands-on experience working with Salesforce technologies and expand your sales & marketing skills. As part of this role, you’ll support top-of-funnel lead generation, optimize marketing automation, and foster cross-functional collaboration to ensure we’re delivering outstanding results to our clients. Your efforts will directly support the sales pipeline, enhance outreach strategies, and strengthen meaningful connections within the Salesforce ecosystem.
If you’re eager to start or grow your career within Salesforce, this role offers a unique opportunity to learn, grow, and contribute to the success of our growing firm.
Lead Generation & Business Development Outreach
- Proactively identify and engage high-value prospects through multi-channel outreach (email, phone, text, and other platforms).
- Collaborate with Sales, Marketing, and Business Development to refine lead generation strategies and identify target audiences.
- Develop and execute personalized outreach sequences, maintaining alignment with V2’s branding and value proposition.
- Utilize tools like Salesforce, LinkedIn, and data analytics to research and engage with potential clients.
- Cultivate relationships with prospects to understand their needs and schedule qualified meetings for the Sales team.
Marketing Automation & Engagement Management
- Leverage Salesforce Account Engagement (formerly Pardot) to build and manage segmentation lists, nurturing campaigns, and automated engagement journeys.
- Optimize marketing automation workflows, reduce manual tasks, and ensure compliance with data privacy regulations.
- Monitor campaign performance and implement improvements based on data-driven insights.
Cross-Functional Collaboration to Drive Revenue Growth
- Work closely with Sales, Marketing, and Leadership to align strategies and ensure smooth handoffs.
- Share insights on customer needs to enhance sales strategies and improve customer satisfaction.
- Assist in identifying upselling and cross-selling opportunities while supporting the sales process.
- Participate in team discussions, industry events, and knowledge-sharing sessions to stay informed on emerging trends.
Data Management & Process Optimization
- Maintain accurate prospect and client data within Salesforce CRM.
- Track lead lifecycle metrics and recommend outreach improvements based on performance analysis.
- Continuously seek ways to enhance tools and workflows for improved efficiency.
Ideal Requirements
- 3+ years of business development experience in the Salesforce ecosystem and/or supporting a Sales team from a lead generation capacity.
- 1+ years of marketing automation experience (preferably with Salesforce Account Engagement/Pardot).
- Demonstrated proficiency with marketing automation platforms, CRM systems (Salesforce strongly preferred), and best practices in lead nurturing, segmentation, and multi-channel outreach.
- Experience with sales engagement tools and multi-touch outreach strategies is highly desirable.
- Exceptional written and verbal communication skills.
- Comfortable and strategic on the phone and across digital channels, with the ability to craft compelling messaging for various audiences.
- Thrives in a dynamic, fast-paced, startup-like environment.
- Open to feedback, collaborative, and eager to innovate.
- Adaptable and resourceful, with a willingness to think outside the box and embrace new technologies and strategies.
- Exhibits curiosity, adaptability, and a willingness to challenge conventional approaches.
- Committed to continuous improvement and professional growth.
Why Join V2?
We offer a thriving boutique culture that is focused on growing you. Our JPC (Job-Personal Life-Career) philosophy delivers a healthy balance of personal and professional growth along with our continued investment in your development. We have a custom-designed goal-setting and coaching solution to help design your path forward in your career, as well as the opportunity to gain certifications across all of our technology partners (including Salesforce, Snowflake, and Tableau). We offer competitive pay, bonus structure, and benefits package options, all of which focus on personal wellness for our team members.
V2 is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status, or any other characteristic protected by law.
Top Skills
Crm Systems
Data Analytics
LinkedIn
Pardot
Salesforce
Salesforce Account Engagement
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