State Manager, NADL

Where Conviviality is at work.  

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Gin, and Skrewball™ whiskey, as well as many more superior wines and exquisite champagnes! 

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.   

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business! 

The salary range for this role, based in Dallas, is $128,160.00 to $160,200.00. The range will vary if outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary

At Pernod Ricard USA, we have accelerated and transformed our organization around experiences of conviviality, placing the consumer at the heart of our business model.  The State Manager, NADL plays an important role in our mission to drive the success of our NADL (North American Distillers) portfolio across our entire customer base.

In summary, the State Manager, NADL plays a leadership role in driving and enabling our distributors, customers and Pernod selling teams to execute our plans to grow our NADL portfolio (TX Whiskey, Jefferson’s, Skrewball, Rabbit Hole and Smooth Ambler) and beat the market in assigned state(s).  This role is accountable for driving the performance of all channels in a state(s).  The State Manager is a key contributor to State-level pricing execution, S&OP forecasting, transformational initiatives, joint executional planning, and the AOP.  The successful candidate is data-driven and highly capable of utilizing digital tools, platforms, and channels to drive State-level strategy, decision-making, and business opportunities.

This position reports directly to the Area Vice President.

Major Responsibilities / Accountabilities

Enable, Support and Drive execution against NADL portfolio plans and programs in designated state:

• Work with TX Whiskey / NADL leadership teams to discuss current business updates, challenges and opportunities.

• Drive and enable TX Whiskey / NADL priorities and opportunities through PRUSA and distributor commercial teams.

• Planning, Communication, Execution and Measuring TX Whiskey/NADL priorities and initiatives through all trade channels.

• Support and Enable our TX Whiskey/NADL Global Brand Ambassador in creating trade and consumer brand equity.

• TX Whiskey Local Sponsorship / Partnerships: Vetting, building, supporting and activating local sponsorships and partnerships.

• TX Whiskey / NADL Barrel Programs: Consulting on customization and market opportunity; and execute commercially.

• Local POS & Tools Development: Liaison with brand and channel shopper team for custom market opportunities.

• Call point for the TX Whiskey Duty Free business in Houston and DFW, with support from PRUSA Travel Retail team.

• Drive Distributor execution of programming while working within the context of Market’s AOP.

• Ensure data-driven decision making in assigned State through the utilization of data dashboards. Effectively utilize the data meet market goals, as well as to regularly track and inform Distributors of progress against goals.

• Utilize educational materials to educate Distributors on PR USA portfolio.

• Collaborate with Distributors, Field Marketing, and Customer Development Team (as applicable).

• Conduct “work withs” with distributor and PR USA field and Customer Development team (as applicable) to ensure compliance and keep abreast of distributor practices and customer trends.

Support and Drive NADL planning, communication and execution:

• Contribute to the development of the market AOP and joint executional planning, specifically setting State priorities, channel plans KPI / ROI expectations.

• Contribute to State-level transformation initiatives.

• Support State A&P and LMF within guardrails defined Finance / S&OP.

• Collect State / Channel insights and disseminate them via Field Marketing to support broader planning processes (i.e. channel plans, field marketing, etc.).

• Cross collaboration with National Account and Regional Chain teams to drive in-market execution

Leverage the TX Whiskey Ranch to drive greater stakeholder and brand engagement and equity:

• Host, plan and support ongoing Customer, Distributor and Trade personnel education training and experiences.

• Work with TX Whiskey hospitality team for special events (i.e. Trade, Distributor or Customer, etc.).

• Collaborate with TX Whiskey commercial and operations staff for TX Whiskey Ranch and market opportunities.

• Additional responsibilities related to our TX Whiskey brand home as we leverage this property for more localized commercial and marketing opportunities.

Job Requirements

• 7–10 years of experience in a sales leadership role, preferably in wine, spirits, or consumer goods.

• Strong leadership, analytical, and organizational skills.

• Proven ability to drive strategy, manage distributor relationships, and lead cross-functional teams.

• Experience using digital tools and data to inform business decisions.

• Willingness to travel up to 40%.

When you join Pernod Ricard, you’ll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability, safety, and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived, they drive our behaviors, and it’s what brings our culture to life. 

Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer a flexible work policy, with most of our positions offering a hybrid option with flexibility to work remotely 2 days a week. As a global employer, we understand that not everyone’s working hours are the same, and we empower our employees to work the hours that make the most sense for them and their team’s schedules.  

We offer employees great benefits and perks to toast to a life filled with support. Check out PRUSABenefits.com for details. 

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.

Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process.  To request reasonable accommodation during the application process, contact us at [email protected].

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