Sr Product Manager, Digital Innovation

The Sr Product Manager, Digital Innovation, leads the development and continuous improvement of digital products and services at Baylor Genetics. This role is responsible for driving innovation, managing product backlogs, and ensuring the delivery of customer-centric solutions that advance Baylor Genetics’ mission. The Product Owner works cross-functionally to translate strategic vision into actionable plans, prioritizing features and enhancements that deliver measurable value to healthcare providers, patients, and institutional clients.

Qualifications:

· Education: Bachelor’s degree in healthcare administration, business, computer science, health informatics, or a related field. Advanced degree in genetic counseling or digital health is a plus.

· Experience: 7+ years in product management, product ownership, or digital product development within healthcare, diagnostics, or health tech. 5+ years experience in the clinical genomics space. Experience with agile methodologies and cross-functional teams preferred.

Equivalent combination of education and relevant experience may be considered

Skills:

· Strong innovative and strategic thinking abilities.

· Proven track record of delivering innovative and customer-facing digital solutions.

· Experience with product management tools (e.g., JIRA, Miro, Figma).

· Excellent communication and stakeholder management skills.

· Ability to synthesize user feedback and market trends into actionable product improvements.

Duties and Responsibilities:

· Lead digital product discovery and innovation strategy by identifying unmet provider and patient needs through user research, journey mapping, prototyping, and rapid experimentation to inform new product concepts and platform capabilities.

· Define the vision and strategic roadmap for new digital products and tools that enhance provider workflows and patient experiences, including next-generation ordering, reporting, communication, and care-enablement solutions.

· Partner cross-functionally with Engineering, Clinical, Commercial, Operations, and Customer Experience teams to translate strategic opportunities into scalable, high-impact digital solutions.

· Evaluate and incubate new digital product ideas, balancing customer value, clinical impact, technical feasibility, and business outcomes to guide investment and prioritization decisions.

· Champion user-centric design by collaborating with clinicians, genetic counselors, and patients to deeply understand workflows and pain points, applying design thinking and rapid prototyping to create intuitive, accessible provider and patient experiences.

· Drive adoption of emerging and next-generation technologies, including AI-powered decision support, intelligent test selection, personalized digital care pathways, and data-driven patient engagement tools.

· Establish product success metrics and learning loops by leveraging qualitative feedback, adoption data, and performance insights to continuously refine product strategy and guide iterative innovation.

· Ensure new digital products are built for scale, interoperability, and compliance, aligning innovation efforts with security, regulatory, and quality requirements without slowing experimentation.

· Support the full digital product lifecycle, from concept and validation through launch, optimization, and evolution, ensuring strategic intent is preserved as products mature.

· Foster a culture of experimentation and continuous improvement, encouraging teams to pilot bold ideas, test hypotheses quickly, and apply learnings to future product strategy.

· Advance precision medicine and patient empowerment by enabling digital platforms that deliver personalized insights, clinical decision support, and meaningful engagement for both providers and patients.