The Sr. Product Marketing Manager will develop GTM strategies, enhance product positioning, create campaigns, and enable sales in the B2B SaaS sector for non-profits. Responsibilities include market analysis, campaign execution, sales support, and cross-functional collaboration.
Ministry Brands is seeking a skilled Sr. Product Marketing Manager for our Non-Profit vertical. This role is crucial for the success of our B2B SaaS products. Reporting to the Director of Product Marketing, you will work collaboratively to position our products effectively, create compelling value propositions and messaging, and enhance awareness, demand, and adoption.
Who we are
Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good.
Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual’s unique strength and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential.
The following locations in the Southeast region are approved remote working locations for this role: Georgia, Tennessee, North Carolina, South Carolina, Alabama, Mississippi, and Florida.
As the Senior Product Marketing Manager for Non-profit vertical, you'll serve as the strategic engine behind bringing our SaaS and electronic payments tools to market for non-profit ministries and adjacent verticals as needed. This is an opportunity for a proven B2B SaaS marketer to take on a meaningful leadership role driving revenue growth and building strategic marketing capabilities.
Key Responsibilities
Strategic Planning & Market Analysis
- Develop and execute GTM strategies to support revenue and growth targets
- Identify market opportunities and customer segments to drive product adoption
- Track market trends and provide actionable insights to Product teams
- Conduct competitive analysis, voice of customer, and user research to inform product improvements and positioning
- Continuously optimize all marketing efforts based on quantitative analytics and data-driven decisions
- Track KPIs across the marketing and sales funnel and provide reports and recommendations to leaders on a regular basis
Campaign Development and GTM Execution
- Own development and execution of integrated marketing plans to acquire new customers and grow existing revenue
- Partner with demand generation and marketing operations teams to design multi-channel campaigns
- Continuously optimize all marketing efforts based on quantitative analytics and data-driven decisions
Product Positioning, Messaging & Narrative Ownership
- Build go-to-market architecture for how we position our solutions to the market
- Craft compelling, differentiated messaging that emphasizes our value and impact to our customers
- Develop thought leadership topics to position our brands as market experts
- Collaborate with Product and Sales teams to align positioning with customer needs and competitive insights
- Develop in-depth knowledge of our suite of products and leverage insights to inform GTM and product differentiation in the marketplace
- Translate complex features into clear, concise messaging that resonates with target audiences and enables the sales teams to manage dynamic sales conversations effectively
Sales Enablement
- Partner with sales and sales development leaders to understand competitors and build tools to win deals
- Create enablement materials including pitch decks, one-pagers, case studies, and packaging strategies
- Evolve prospecting tools and tactics, lead nurturing tactics
- Conduct regular training sessions to continuously improve sales effectiveness
- Equip sales teams with in-depth product knowledge and competitive differentiation
Cross-Functional Leadership
- Partner with and influence other marketing teams to work collaboratively to create an ideal GTM
- Partner closely with digital marketing and demand gen teams to create strategies to support Ministry Brands platforms in the market
Who you are
- BS/BA degree in marketing or other business discipline; MBA preferred, or an equivalent combination of education and experience
- 5+ years of product marketing experience for B2B technology or payments
- Understanding of non-profit operations and donor management is highly preferred
- Experienced strategic thinker who can create impactful solutions in ambiguous scenarios leveraging resources available to them
- Leader who can push projects to completion from end-to-end with limited support from leadership and influence stakeholders, partners and team members to drive results and execution
- Exceptionally strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills
- Experience with marketing CRM systems, payments or other FinTech solutions is ideal
- Proven track record of growing sales pipeline and revenue by managing product marketing programs
- Expertise defining positioning and value propositions and translating them into tools, collateral and pitch decks that improve sales effectiveness
- Passion for using data and quantitative analysis to drive marketing strategy – this is a strategic, analytically-focused marketing role rather than a creative one
- Experience working with marketing automation systems (HubSpot), sales engagement platforms (SalesLoft), CRM platforms (Salesforce), competitive intelligence and market research tools (Crayon), creative and design platforms (Canva), collaboration and document management tools (Microsoft Teams and SharePoint), and core office productivity tools (PowerPoint, Excel, Word, Outlook).
Physical Considerations:
- Ability to work in a general office environment
- Ability to handle extended periods of computer-based work, including telephone
Travel Considerations:
- Domestic and/or international travel required, estimated up to 10%
Benefit offerings designed to promote a life of balance!
At Ministry Brands, we recognize that your career is just one important piece of your dynamic life. We offer a robust range of benefit offerings designed to cultivate a lifestyle of balance and personal success.
Robust healthcare options – Employees have several healthcare options to choose from in order to find what works best for them.
Robust healthcare options – Employees have several healthcare options to choose from in order to find what works best for them.
Flexible paid time off – There is no perfect, one size fits all balance between work and home. We provide flexible work schedules, PTO for vacation, and up to 80 hours of paid sick/safe leave. We also feature 11.5 days of fully paid holidays!
Paid parental leave – Adding a new child to the family is a big adjustment! We provide the time and income to allow parents to adjust to their new normal in the healthiest way possible.
Mental health support – Ministry Brands is a stigma free company with the National Alliance on Mental Illness. Associates are supported through an Employee Assistance Program which provides access to in-person or virtual counseling at no cost.
Professional development reimbursement – Ministry Brands aims to support your professional development and empower you to drive your career by providing financial assistance to our associates seeking to further their education and career.
Employee Recognition & Rewards - At Ministry Brands, we use Nectar to celebrate achievements and strengthen our culture of recognition. This social platform empowers employees to send meaningful kudos, award points redeemable for rewards, and highlight contributions that exemplify our values. Through Nectar, we foster engagement and appreciation while providing tangible ways to recognize great work.
Ministry Brands is proud to be an Equal Employment Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Top Skills
Canva
Crm Systems
Excel
Fintech Solutions
Hubspot
Microsoft Teams
Outlook
PowerPoint
Salesforce
Sharepoint
Word
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