The Sr. Product Marketing Manager will develop product positioning, enable sales teams, collaborate on market strategies, and drive marketing initiatives in supply chain and procurement.
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
The Impact of a Sr. Product Marketing Manager at Coupa:
Coupa is looking for a talented Senior Product Marketing Manager to join our direct spend and supply chain team and develop go-to-market positioning and messaging and other key assets for our products. In this role, you’ll collaborate cross-functionally with product teams, sales, marketing and customers to do audience research, develop product positioning and messaging, and enable our global marketing and sales teams for success. As a member of the Product Marketing team, you must have a passion for communication and storytelling, a good listener and collaborator, and be results-driven with a high bar for work quality.
What You'll Do:
- Develop clear, concise and compelling product positioning and messaging
- Empower the sales teams with effective enablement programs, training, and tools that improve product understanding and accelerate procurement and supply chain deal velocity
- Create and manage a compelling set of sales materials and collateral
- Work closely with the segment marketing, corporate marketing, sales, and demand generation teams to increase market presence and build pipeline and revenue
- Partner with product management to launch new products and provide market insights that shape roadmap priorities, pricing, and strategy
- Leverage data and business insights to shape, refine, and optimize product marketing strategies that drive measurable impact
- Analyze competitive offerings to identify product differentiators as well as potential gaps
- Identify ideal customers to help develop references, case studies, and champions
- Evangelize the Coupa story by delivering compelling presentations at live and virtual events
What You Will Bring to Coupa:
- 4+ years of experience in supply chain or direct procurement related product marketing or other closely related application areas including proven success in developing clear, compelling, concise messaging
- Must be able to switch regularly and rapidly between strategy and execution
- Highly skilled at analytical decision-making and able to diagnose business issues and resolve problems
- Ability to gather intelligence from data, present findings and decisions, influence stakeholders, and execute independently on initiatives
- Ability to work across organizational lines, command respect, and influence without authority
- Exceptional oral and written communication skills
- Bachelor’s degree or equivalent experience required
Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
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