Sr. Product Marketing Manager

About Us

Selector is building an operational intelligence platform for digital infrastructure. By adopting an AI/ML-based analytics approach, the platform provides actionable multi-dimensional insights to network, cloud, and application operators. It enables operations teams to meet their KPIs through seamless collaboration, search-driven conversational user experience, and automated data engineering pipelines.

Our solutions are used by leading Telecoms, Media Providers, Retail, and Professional Sports organizations across the world. Our novel approach and rapidly expanding footprint put us in the unique position for continued growth to become a category leader. To fuel our growth, we are seeking passionate, high-energy, results-oriented individuals to join our team.

Our mission is to deliver world-class solutions on behalf of the large enterprise. Supported by leading investors, Selector is uniquely positioned to deliver a world-class solution to address large enterprise requirements across the globe. 

Selector offers a discretionary PTO policy, health insurance, 401k, the opportunity for a bonus, and more.

Position Summary:

The Senior Product Marketing Manager will be a key driver of our go-to-market strategy, product positioning, and messaging for our enterprise SaaS products. This role requires a deep understanding of the networking industry, the challenges faced by networking professionals (Network Engineers, Architects, IT Directors, etc.), and the B2B enterprise sales cycle. You will be the voice of the customer and the market within our product and marketing teams, translating technical features into compelling business value and creating impactful content that resonates with our target audience.

Key Responsibilities:

• Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for new product launches, feature releases, and product updates. This includes defining target audiences, key value propositions, and launch activities.
• Product Positioning & Messaging: Craft compelling, differentiated, and evidence-based messaging that clearly communicates the value of our products. Develop and maintain core messaging decks, battle cards, and other sales enablement materials.
• Market & Customer Intelligence: Be the expert on our target market and customers. Conduct market research, competitive analysis, and customer interviews to deeply understand market trends, customer needs, pain points, and buying behavior.
• Content Creation: Create high-quality marketing and sales collateral, including whitepapers, case studies, datasheets, product videos, blog posts, and web content.
• Demos: Help conduct demos and introductory calls as part of the sales process. Know the product and know how to build value and tell the story to Fortune 1000 companies.
• Sales Enablement: Arm the sales team with the knowledge and tools they need to be successful. Conduct product training, create sales decks, and develop materials that help sales representatives effectively articulate our value proposition.
• Cross-Functional Collaboration: Partner closely with Product Management, Sales, Customer Success, and the broader Marketing team to ensure alignment on product roadmap, go-to-market strategies, and marketing campaigns.
• Demand Generation Support: Collaborate with the Demand Generation team to develop campaign messaging and content that drives lead generation and pipeline growth.
• Industry Expertise: Stay up-to-date on the latest networking technologies, industry trends (e.g., AIOps, Network Automation, SASE, SD-WAN), and competitor products.

Qualifications:

• Bachelor’s degree in Marketing, Business, Engineering, or a related field. MBA is a plus.
• 5+ years of B2B product marketing experience, with at least 2+ years in an enterprise SaaS company.
• Strong technical acumen with a proven ability to understand and market complex technical products. Experience marketing to networking professionals (Network Engineers, DevOps Engineers, IT Ops) is highly desirable.
• Excellent written and verbal communication skills, with a portfolio of high-quality content (e.g., whitepapers, case studies, blog posts).
• Demonstrated ability to develop and execute successful go-to-market strategies.
• Strong analytical skills and the ability to use data to inform decisions.
• A self-starter who can thrive in a fast-paced, dynamic environment.
• Experience with marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce) is a plus.

What We Offer:

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision benefits.
• unlimited weeks of paid time off, plus company holidays.
• A dynamic and collaborative work environment with a focus on professional growth.
• Opportunity to work on cutting-edge technology and make a significant impact on the company's success.