The Senior Product Marketing Manager will develop go-to-market strategies for a pricing management product line, focusing on customer adoption, market analysis, and competitive positioning.
Managing pricing and rebates shouldn’t be a hassle. Enable’s intelligent platform is built for the speed of today’s market, eliminating disconnects between pricing strategy and rebate execution. We help companies to increase profitability and simplify the complex with accurate, AI-powered insights, real-time performance monitoring, agreement optimization, and simplified rebate management.
After securing $291M in Series A-D funding and acquiring Flintfox in 2025, Enable is positioned for continued, significant growth. Since the launch of our flagship product in 2016, we have been rapidly scaling our client base, product offerings, and built a team of top-tier professionals committed to reshaping the industry.
Want a glimpse into life at Enable? Visit our Life at Enable page to learn how you can be part of our journey.
Job Summary
Enable is the leading rebate and pricing management platform helping businesses optimize trading programs and drive profitable growth. Following our acquisition of Flintfox's price management and execution engine, we are expanding our pricing capabilities to offer more robust commercial solutions. We’re seeking a dynamic and strategic Senior Product Marketing Manager to help us bring our price management and execution engine product line to market and drive customer adoption.
The Senior Product Marketing Manager for Enable’s price management and execution engine will develop and execute go-to-market strategies that position our pricing solutions effectively in the market. This role requires a deep understanding of B2B pricing strategies, competitive intelligence, and market analysis. Ideal candidates will have experience in pricing software, ERPs, or related industry domain.
Duties and Responsibilities
- Develop comprehensive go-to-market plans for Enable’s price management and execution engine product line, focusing on positioning, messaging, and differentiation.
- Conduct competitive analysis and market research to understand the pricing solutions landscape, identifying gaps and opportunities to influence product strategy.
- Collaborate with product, sales, and customer success teams to create compelling product narratives and enablement materials tailored to the Enable’s pricing solutions.
- Drive strategies to engage key industry verticals and increase market penetration for pricing solutions.
- Lead customer and prospect interviews to gather voice-of-customer insights related to pricing challenges and needs.
- Own the end-to-end process for product launches and commercialization of pricing product lines, coordinating with cross-functional teams to ensure success.
- Collaborate with product marketing peers to develop holistic messaging that supports the broader commercial optimization vision and GTM strategy for pricing.
- Advocate for customer and market needs within the product development process, influencing roadmap prioritization based on insights from market research and customer feedback.
- Track and analyze the effectiveness of go-to-market strategies through key performance indicators (KPIs), using insights to optimize future initiatives.
- Present insights, updates, and strategic recommendations to senior leadership to ensure alignment on pricing strategy and roadmap priorities.
Knowledge, Skills, and Abilities (KSAs)
- Strategic Product Marketing Expertise: Proven ability to develop and execute go-to-market strategies for B2B pricing solutions, including positioning, messaging, and differentiation.
- Market and Competitive Analysis: Deep understanding of the pricing solutions landscape, including competitive dynamics, market trends, and customer needs.
- Customer-Centric Approach: Skilled at conducting voice-of-customer interviews, gathering insights, and integrating feedback into product and marketing strategies.
- Leadership and Cross-Functional Collaboration: Demonstrated experience leading initiatives and aligning product, sales, customer success, and marketing teams to achieve common goals.
- Data-Driven Decision Making: Proficient in using metrics and KPIs to evaluate the success of marketing strategies and adjust approaches as needed.
- Effective Communication: Strong verbal and written skills to craft clear, compelling narratives and present insights to senior leadership and key stakeholders.
- Project and Launch Management: Capable of managing the full lifecycle of product launches, from planning and execution to performance tracking and optimization.
- Roadmap Influence: Ability to advocate for customer needs and market insights within the product development process, shaping roadmap priorities.
- Content Creation and Storytelling: Skilled at developing customer-facing assets, such as presentations, case studies, and product sheets, to effectively communicate the value of pricing solutions.
- Adaptability and Problem-Solving: Comfortable working in a dynamic environment, proactively addressing challenges, and continuously refining strategies based on market feedback.
Required Education and Experience
- Bachelor’s degree in Marketing, Business, Economics, or a related field.
- 5+ years of experience in product marketing, preferably within B2B SaaS, pricing software solutions, or commercial optimization platforms.
- Demonstrated experience leading go-to-market strategies and product launches for complex software products.
- Proven ability to work autonomously in a distributed, remote environment, demonstrating self-motivation and effective time management.
- Hands-on experience with product marketing technologies (e.g., Salesforce, HubSpot, Marketo) and familiarity with pricing solutions, ERPs, and CRMs.
- Strong background in competitive analysis, market research, and customer insights, with the ability to influence roadmap prioritization and product strategy.
- Technical expertise to translate complex product details into clear, compelling messages for both internal and external audiences.
- Excellent communication and collaboration skills, with experience working cross-functionally and presenting to senior leadership.
Travel
- 15 - 25% and/or as needed for corporate and industry events.
Job Title
- When hired this person will have the job title Senior Product Marketing Manager.
Total Rewards:
At Enable, we’re committed to your professional growth. During the interview process, we will explore your experience, expertise, and role scope. Starting pay is determined by factors like location, skills, experience, market conditions, and internal parity.
Salary/Total Cash Compensation (TCC) is just one component of Enable’s Total Rewards package. Enable is committed to investing in the holistic health and wellbeing of all Enablees and their families. Our benefits and perks include, but are not limited to:
Unlimited Paid Time Off: Flexible PTO policy based on trust, balancing personal time and business needs
Wellness Benefit: Quarterly incentive dedicated to improving your health and well-being
Comprehensive Insurance: Health and life coverage for you and your family
Lucrative Bonus Plan: Enjoy a rewarding bonus structure subject to company or individual performance
Equity Program: Benefit from our equity program with additional options tied to tenure and performance
Career Growth: Explore new opportunities with our internal mobility program
Additional Perks:
Learning & Development: Access a range of workshops and courses designed to boost your professional growth and take your career to new heights
According to LinkedIn's Gender Insights Report, women apply for 20% fewer jobs than men, despite similar job search behaviors. At Enable, we’re committed to closing this gap by encouraging women and underrepresented groups to apply, even if they don’t meet all qualifications.
Enable is an equal opportunity employer, fostering an inclusive, accessible workplace that values diversity. We provide fair, discrimination-free employment, ensuring a harassment-free environment with equitable treatment.
We welcome applications from all backgrounds. If you need reasonable adjustments during recruitment or in the role, please let us know. Enable International participates in the E-Verify program in certain locations, as required by law. Learn more about E-Verify and your Right to Work.
Top Skills
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