Sr. Product Marketing Manager

Mitek (NASDAQ: MITK) is a global leader in digital & biometric identity authentication, fraud prevention, and mobile deposit solutions. Our verified identity platform and advanced image capture solutions are built on the latest advancements in biometric recognition, artificial intelligence, computer vision and machine learning, and trusted by over 7,500 organizations worldwide. We are headquartered in San Diego, California, with operations in the United Kingdom, Spain, France, Mexico, and the Netherlands. Visit us at www.miteksystems.com.

At Mitek, we believe that teams are more resilient, effective, and innovative when they benefit from a wide range of ideas, lived experiences, and perspectives. The strength of our organization is deeply rooted in the people who power it.​

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We know that a workforce reflecting the richness of our communities and customers helps us better serve their needs. These lived experiences influence our decisions, shape our products, services, and help us grow with intention. When it comes to talent, our goal is clear: to discover exceptional individuals and to ensure they discover us. We prioritize drive, skill, experience, and ambition in everything we do for our clients.

We are Virtual 1st! Whether you choose to work remotely from your home office or in-person from one of Mitek’s offices, our practices, processes and tools are designed to enable your success. At Mitek, the Future of Work is about flexibility and preference wherever and whenever we are working.

We’re seeking a Senior Product Marketing Manager, who is highly motivated by the future of digital identity and fraud solutions, to provide product marketing support to our North American business teams. This role offers an incredible opportunity to accelerate your career by owning, crafting, and delivering the story of Mitek’s industry-leading identity verification solutions to a diverse and growing market. 

As a key individual contributor to our product marketing function, you will gather product, market, and customer insights to help influence our product roadmap and market penetration. You’ll infuse our larger company vision into product specific marketing materials and collateral. In addition, you’ll develop narratives around specific industries, use cases, and go-to-market channels. You will drive product positioning, market messaging, and sales enablement strategies, as well as helping to create sales tools for multiple channels and outbound marketing activities. 

What You Will Do (Core Responsibilities):

• Market intelligence – Understand the changing and diverse regulatory & compliance landscape across both the US and Canadian markets and articulate those needs to our Product Management team. 
• Market fit – Understand customer use cases and provide continuous feedback to Product Management about customer requirements and strategies. 
• Product launch – Plan and launch new products and services in key target verticals and geographies, managing the cross-functional implementation of the plan across multiple quarters. 
• Work with product management to customize packages and pricing for key market segments. 
• Understand, and create content for, all stages of buyer journey. 
• Create outstanding technology presentations, data sheets, infographics, white papers and customer case studies. 
• Develop short, consumable product demonstrations to highlight Mitek’s market offerings.   
• Support sales enablement – communicate the value proposition of your products to the sales team and develop the sales tools that support the selling process of those products. 
• Execute multiple, simultaneous marketing programs that require balancing trade-offs and high-speed tactical execution. 
• Perform cost-benefit analysis for tied marketing activities, prioritize spending priorities, and measure overall results against plans for product marketing activities. 

Who You Are (Soft Skills):

• Strategic and analytical thinker who can blend technology and business strategy to develop compelling business cases for new products. 
• Ability to manage multiple priorities in a fast paced and dynamic working environment and build excellent rapport with internal teams. 
• Strong interpersonal and team-building capabilities. 

What You Need (Qualifications)

• Bachelor's degree and/or 8+ years of product marketing experience in SaaS B2B software (preferably identity or fintech). 
• Proven expertise in content origination and execution; demonstrating the ability to take complex technology and simplify it for audiences across communication channels. 
• Strong understanding of the tools and processes necessary to manage the marketing lifecycle of new products or services. 
• Experience at a global company. 
• Strong technical acumen; including awareness and expertise with AI subject matter. 

What would be nice (preferred skills & experience):

• Deep understanding of the evolving regulatory and compliance landscape in both the US and Canadian markets. 
• Experience with biometric products.
• Proficiency with collaboration and product/project management tools such as Atlassian (Jira), and Miro. 
• Experience with content tools such as High Spot.

We take pride in enabling career growth in an environment of innovation and teamwork.  Our commitment to all Mitekians is to do meaningful work that matters.  Our culture is defined by delivering our best to our customers by providing high value solutions and impactful outcomes, by continuously challenging convention, and by caring for each other through collaboration and celebrating our successes.  We are committed to creating competitive, equitable compensation & benefits programs and career development opportunities. 

Wellness: Universal, supplemental, and private healthcare plan choices based on country specifics 

Financial future: retirement/pension plan contributions, MTK stock plan participation  

Income protection: life event & disability coverage 

Paid time off: generous annual leave, company holidays, volunteer time off 

Learning: e-learning license, tuition reimbursement, hackathons 

Home office setup allowance

Additional/optional benefits: pet insurance, identity theft protection, legal assistance 

We sincerely appreciate your interest in Mitek. We know your time is valuable and look forward to the potential of speaking with you further!