Sr. Product Marketing Manager, Insurance

About CareScout

Join us on a mission to simplify and dignify the aging experience. We are the children, siblings, neighbors, and friends of those navigating the fragmented and confusing system of long-term care. Our team is ferociously curious and relentless in our pursuit of a better system – and we are deeply committed to a sense of belonging for all, in all phases of life.   

We’re creating a new experience for care seekers and their families, bringing together long-term care options, non-healthcare resources, education, and human support into one place. We work hard, we have fun, we care about each other, and we share the mission. If this sounds like a place where you could thrive, join us!   

CareScout is a wholly owned subsidiary of Genworth Financial, Inc, a Fortune 500 provider of products, services and solutions that help families address the financial challenges of aging.  

POSITION TITLE
Sr. Product Marketing Manager, Insurance

POSITION LOCATION

This position is available to Virginia residents as Richmond, Virginia in-office applicants or remote applicants residing in states/locations under Eastern or Central Standard Time: Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, New Hampshire, New Jersey, New York, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Virginia, Washington DC, Vermont, West Virginia or Wisconsin.

Strong preference for individuals in Richmond, VA. We will consider exceptional remote based candidates willing to travel as necessary

YOUR ROLE

We are looking for a Sr. Product Marketing Manager to lead the development and execution of marketing strategies for CareScout Insurance’s long-term care solutions. This role will be responsible for market growth, competitive positioning, agency/agent engagement through product messaging, sales enablement, and GTM initiatives. Strong understanding of insurance, annuities, and the Brokerage/Intermediary distribution channel is required.

A successful candidate for this role will be strategic, curious, analytical, and flexible. You will have deep knowledge of marketing strategies and tactics and experience creating value propositions, buyer personas, and product launch plans. As a trusted partner of the insurance product, sales, legal and compliance, and operations teams, you will be able to manage competing priorities on tight timelines. This is an independent contributor role reporting to the Sr. Director of Product Marketing.

What you will be doing

• Create compelling messaging and value propositions for our long-term care products that are customized for target audiences including BGA/agencies, agents, consumers, and distribution partners.
• Lead the GTM planning and execution for new product launches and enhancements, ensuring alignment with product, sales, compliance, and marketing teams.
• Collaborate with stakeholders and resources to develop and execute omnichannel marketing campaigns.
• Partner with the content and creative teams to develop effective marketing collateral such as sales material, digital resources, email campaigns, video content, interactive experiences, and social media assets.
• Equip our wholesalers, agents, and distribution partners with the tools, collateral, and training they need to effectively position our solutions.
• Stay informed on industry trends, competitive landscape, and agent/client needs to help inform marketing decisions and differentiate our solutions.
• Define KPIs and analyze campaign performance to inform strategy and improve ROI.
• Work with Product Management, Sales, Compliance, Legal, and IT to ensure unified execution and regulatory compliance.
• Work closely with the growing team to get the job done – whatever it is – with a can-do and collaborative approach.

What you bring

• Minimum of 7 years’ experience in product marketing, preferably in financial services or insurance
• A demonstrated ability to distill complex financial products into compelling, easily understood messaging
• Successful collaborations with product and sales teams to drive impactful outcomes
• A proven record as a central contributor to GTM planning and execution initiatives
• Hands-on familiarity with CRMs, marketing automation tools, and other sales enablement technologies
• Strong project management capabilities, adept at juggling multiple priorities simultaneously
• Exceptional written and verbal communication skills
• Bachelor's degree or relevant work experience

Employee Benefits & Well-Being

Genworth employees make a difference in people’s lives every day. We’re committed to making a difference in our employees’ lives.

• Competitive Compensation & Total Rewards Incentives
• Comprehensive Healthcare Coverage
• Multiple 401(k) Savings Plan Options
• Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
• Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
• Disability, Life, and Long Term Care Insurance
• Tuition Reimbursement,  Student Loan Repayment and Training & Certification Support
• Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
• Caregiver and Mental Health Support Services