The Sr. Product Marketing Manager at Coupa will drive market presence, create product messaging, support sales, execute go-to-market plans, and act as the voice of the customer to influence product direction and strategies.
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
The Impact of a Sr. Product Marketing Manager at Coupa:
As a Senior Manager of Product Marketing, you will play a key role in elevating our market presence and driving the success of our Spend Management solutions. Sitting at the intersection of Product, Sales, and Marketing, you’ll be the voice of the customer and the champion of our value—fueling growth through strategic storytelling, strong market insight, and powerful enablement.
What You’ll Do
- Shape Value and Tell the Story
- Develop compelling product positioning and messaging rooted in a deep understanding of procurement personas.
- Highlight the unique business value of our solutions in a way that resonates with both business and technical audiences.
- Serve as a passionate spokesperson in webinars, customer sessions, and events.
- Fuel Sales Success
- Create high-impact content and tools—from decks and battlecards to solution briefs and customer stories—that empower our field teams to win.
- Partner with enablement to deliver targeted training programs that keep our go-to-market teams sharp and confident.
- Drive Go-to-Market Execution
- Collaborate with Product, Marketing, and Sales to build and launch campaigns and initiatives that accelerate pipeline growth, adoption, and customer retention.
- Gather and translate market, customer, and competitive insights into actionable strategies that inform product direction and sales focus.
- Champion the Voice of the Customer
- Engage regularly with customers and prospects to gather real-world insights, support strategic deals, and surface advocates for case studies and speaking opportunities.
- Use customer feedback and market trends to shape content, refine messaging, and influence roadmap decisions.
- Influence Leadership Position Through Analyst Relations
- Partner with the Analyst Relations and Product teams to shape compelling narratives and briefing content that reinforce our leadership in the sourcing and procurement space.
- Help craft our point of view for analyst evaluations, ensuring our differentiation and value are clearly represented.
What You Will Bring to Coupa
- 5+ years of product marketing experience in B2B SaaS, ideally in procurement, sourcing, or supply chain technology.
- A talent for turning complex concepts into clear, compelling messaging and market-facing content.
- Experience leading go-to-market strategies and supporting product launches with measurable business impact.
- Strong collaboration skills—you know how to work across teams and influence stakeholders at all levels, even without direct authority.
- A data-driven mindset—you bring structure to ambiguity, uncover insights from data, and use them to inform decisions and storytelling.
- Experience presenting to both internal and external audiences, including sales teams and executive stakeholders.
- A self-starter mentality with a passion for solving problems, moving fast, and delivering results.
- Resilience, adaptability, and an unshakable drive to keep pushing forward—even when the path isn’t clearly defined.
- A high-energy, proactive attitude—you bring passion, momentum, and urgency to everything you do.
Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
Top Skills
B2B Saas
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
