Sr. Product Manager, Digital Execution

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary

Responsible for managing the pricing, packaging and documenting new products ideas and conducts user need analyses for ancillary products so that subscriber and financial objectives are achieved. Conducts the budgeting, planning, analysis and monitoring required to ensure unit and financial targets are met for assigned products. Manages ongoing product management of new and existing products. This job is an individual contributor role that does not have direct responsibility for supervision or performance management of staff.

Job Description

AdTech - Legacy and IP Delivery

Product Management

Customer Experience

Presentation Skills

Product Management Expertise: Deep understanding of product development lifecycles, roadmapping, and product strategy development and Agile Methodologies. 

Technical Skills: Knowledge of relevant technologies, software development methodologies (like Agile), and an ability to understand technical discussions. 

Data Analysis & Metrics: Proficiency in analyzing product metrics, KPIs, and customer analytics to make data-driven decisions. 

Market Research & Analysis: Ability to conduct market research, gather customer feedback, and perform competitor analysis. 

Project Management: Understanding of project management best practices and methodologies. 

Product Lifecycle Management (PLM): Managing the product from inception to end-of-life. 

Leadership:
Ability to lead cross-functional teams, inspire others, and make strategic decisions. 
Communication:
Excellent written and verbal communication skills to effectively convey ideas, collaborate with stakeholders, and present product roadmaps. 
Collaboration:
Strong ability to work with diverse teams, including engineers, designers, marketers, and sales, to achieve common goals. 
Strategic Thinking:
Ability to develop and execute product strategies that align with business objectives. 
Problem-Solving:
Ability to identify and solve complex problems, both technical and business-related. 
Critical Thinking:
Ability to analyze information, make sound judgments, and identify opportunities for improvement. 
Empathy and User Understanding:
Ability to understand customer needs and translate them into product requirements. 
Negotiation:
Ability to navigate conflicting stakeholder perspectives and reach consensus. 
Prioritization:
Ability to prioritize tasks and resources effectively to achieve maximum impact. 
Continuous Learning:
Willingness to stay updated with industry trends, emerging technologies, and best practices in product management

Core Responsibilities

• Internalizes and represents the Voice of the customer throughout the product lifecycle. Coordinates across other functional areas to secure buy-in to deliver on the defined end-to-end customer experience.
• Performs competitive analysis and conducts market research. Maintains updated view of key competitive changes.
• Teams with product development to deliver high quality products on time.
• Participates in the strategic planning for enhancements to product content, pricing, packaging and features. Participate in defining product business and functional requirements.
• Assists in budgeting and variance analysis of product's unit and financial performance, with goal of identifying opportunities and risks.
• Drafts and manages requirements and other supporting business documentation (such as use cases, possibly M&Ps (methods and procedures), executive summaries etc.).
• Leads concepts defining an end-to-end customer experience and expected full lifecycle costs.
• Contributes to the product vision across team and the organization.
• Conducts feasibility assessments, capability gap analysis (i.e., what is wanted vs. what is attainable).
• Manage change requests. Validates downstream deliverables and final offering (business acceptance testing).
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Advertising Technologies, Agile Methodology, Cross-Team Collaboration, Customer Experience (CX), Data Analysis, Presentation Skills, Product Management

Compensation

This job can be performed in Colorado with a Pay Range of $130,947.94 - $196,421.91

Comcast intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.    Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus.  Additionally, Comcast provides best-in-class Benefits to eligible employees.  We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most.  That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relevant Work Experience

10 Years +

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.