Sr. Product Manager (Business Intelligence)

Fluent is building the next generation of advertising in Commerce Media. Our vision is to build an ML/AI first network of advertisers and publishers to achieve a common objective, elevating relevancy in E-commerce for everyday shoppers.

We have a need for an experienced Product Manager to lead our Business Intelligence capabilities – analytics and reporting. This role will focus on building the interactive tools and reports to achieve internal and external business objectives. You will leverage LLMs to deliver next-gen reporting and consumable natural language insights. You will push the boundaries and showcase the art and science about storytelling with data.

We are looking for an experienced PM who is excited about a big and challenging problem space. This role will report directly to the CPO. It is an exciting time to build the foundational capabilities that will have wide-reaching impact, come join us!

What You’ll Do 

• Lead the vision, requirements and launch of new BI and reporting products.
• Interview and document discovery calls with stakeholders to uncover true pain points, and problems to be solved.
• Create the detailed product roadmap for internal Publisher, Advertiser, and Marketplace views to manage the business.
• Work closely with Data Engineering to surface new data products
• Metrics are your world, and you will work with cutting edge technology such as Databricks UC Metrics to power experiences.
• Establish product intake process around BI Reporting requests with two teams of BI developers.
• Establish and refine intake process to ensure a methodical approach to prioritization is followed.
• You are expected to have an AI-first productivity approach – use AI to generate wireframes, and share working prototypes using Replit.
• Define success, utilizing quantitative and qualitative data.
• Empower the commercial teams by providing crisp communication on execution plans, releases and training.

• 5+ Years of relevant Product Management Experience, with substantial experience in BI/Reporting/Analytics – internal, external, greenfield and commercial intake.
• Experience in owning the product strategy and roadmap in the business intelligence space.
• Experience working with an AI first approach across all aspects of productivity and Business Intelligence.
• Ability to execute on a roadmap engaging with internal BI engineers, data engineers, data scientists, and commercial teams.
• Technical fluency in the domain of data pipelines, metrics, and visualizations. Intermediate SQL knowledge is expected, you should be able to query data yourself, and leverage AI for more complex queries.

Nice to Haves

• 1+ Year(s) of relevant digital advertising or adjacent experience.
• Familiarity with performance marketing measures – CTR, CPC, CPA, ROAS etc.

About Us

Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit 

At Fluent, we like what we do, and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition, we offer a fully stocked kitchen, catered lunch, and our office manager keeps the calendar stocked with activity-filled events. When we’re not eating, working out, or planning parties, Fluent folks can be found participating in networking events, and bonding across teams during quarterly outings to baseball games, fancy dinners, and a variety of activities. And we have all the practical benefits, too…

• Competitive compensation
• Ample career and professional growth opportunities
• New Headquarters with an open floor plan to drive collaboration
• Health, dental, and vision insurance
• Pre-tax savings plans and transit/parking programs
• Retirement Savings Plan with competitive employer match
• Volunteer and philanthropic activities throughout the year
• Educational and social events
• The amazing opportunity to work for a high-flying performance marketing company!

Salary Range: $115,000 to $135,000 CAD + Bonus - The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.

Candidates may be at risk of targeting by malicious actors seeking personal information. Fluent recruiters will only reach out via LinkedIn or email with an @fluentco.com domain. Any outreach by Fluent via other sources (e.g. text, other domains etc) should be ignored.

Fluent participates in the E-Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision (§ 274B) of the Immigration and Nationality Act (INA), 8 U.S.C. § 1324b.