Sr. Product Enablement Manager

What success looks like in 12 months

Significant lift in product proficiency across current employees: role-based assessments show a consistent baseline of product knowledge for CS, Implementation, Support, Product, Engineering, and Sales and variance in competence across teams is substantially reduced.

Measurable reduction in ramp time for new sales and CS hires and for engineers supporting customers.

Improved product adoption metrics for prioritized features and reduced time-to-value for key customer workflows.

A living, versioned product enablement library (playbooks, runbooks, microlearning, recordings, demos) used regularly by all customer-facing teams.

Repeatable launch playbook that product and GTM teams rely on for every release.

Clear KPIs and an analytics dashboard tracking enablement effectiveness.

Key responsibilities

Program design & execution

Design, build, and operate a multi-channel product enablement program (live workshops, microlearning, playbooks, certification paths, office hours, and train-the-trainer).

Audit existing materials, identify gaps, and prioritize enablement for the highest-impact product areas and workflows.

Create role-based learning journeys (e.g., CS, Implementation, Support, Product, Engineering) that map competencies to learning artifacts and assessments.

Content & curriculum development

Produce high-quality enablement artifacts: instructor guides, slide decks, short videos, hands-on labs, example configs/workflows, product playbooks, FAQs, and customer-facing templates.

Curate and maintain a living product knowledge base with version control and clear ownership.

Partner with Product, UX, Operations (CVO), and other internal SMEs to ensure technical and domain correctness.

Launch & change management

Be the enablement lead for new product launches: create launch materials, run training waves, host launch Q&A and office hours, and collect feedback that feeds back into Product.

Drive change adoption by executing enablement campaigns that include pre-work, launch training, reinforcement, and measurement.

Partner with Release Management to measure effectiveness of each release rollout and incorporate learnings into future releases.

Training delivery & facilitation

Facilitate workshops, onboarding programs, and train-the-trainer sessions.

Run recurring “Product 101” and role-specific sessions and coordinate expert panels with SMEs.

Evangelize enablement best practices and coach managers on reinforcing learning in day-to-day work.

Measurement & continuous improvement

Define and track metrics, perform cohort analysis, and iterate on content and delivery based on outcomes.

Conduct enablement effectiveness research (surveys, knowledge checks, observational sessions, stakeholder interviews) and report results to leadership.

Customer enablement (future orientation)

Design enablement assets and processes with reusability in mind so they can be adapted for customer enablement with minimal rework.

When appropriate, pilot customer-facing enablement engagements.

Must-have qualifications and skills

4+ years building and delivering enablement, training, or L&D programs in a SaaS environment (individual contributor track preferred).

Demonstrated experience designing curricula and running live and asynchronous training for customer-facing teams.

Comfortable learning technical products quickly, mapping features to customer workflows, and translating product behavior into teachable modules.

Strong instructional design / adult learning skills: ability to convert complex concepts into role-based, bite-sized learning and hands-on experiences.

Excellent facilitation and verbal communication skills; strong written documentation skills.

Metrics-oriented: experience defining and tracking enablement KPIs and using data to iterate.

Proven ability to work cross-functionally, influence without direct authority, and manage multiple priorities.

Comfortable working hands-on: creating content, running sessions, managing LMS/knowledge base, and operating without a team initially.

Nice-to-have qualifications

Domain or industry knowledge in healthcare credentialing, provider network operations, or related back-office healthcare workflows.

Experience creating customer-facing enablement or rollout programs.

Experience working with technical software products, e.g. API-based products or Salesforce-based products.

Familiarity with learning platforms and authoring tools (WorkRamp, Lessonly, Docebo, Articulate Storyline, Camtasia), and knowledge base tooling (Confluence, Notion, Zendesk Guide).

Experience with product analytics and experimentation platforms to track feature adoption.

Prior experience at a mid-stage SaaS or Series B company where systems were being built from scratch.

Public speaking, webinar production, and multimedia content skills.