Req ID: MKTQ426R8
As a Senior Field Marketing Manager at Databricks, you will be the strategic bridge between marketing and sales for our Financial Services business. You'll serve as the marketing pipeline owner and a translation layer between customer needs, sales priorities, and broader marketing strategy, ensuring our marketing investments drive measurable pipeline impact. Reporting to the Director of Americas Field Marketing, you'll execute data-driven marketing programs that directly accelerate sales success in the financial services sector.
The impact you will have:
Pipeline & Revenue Focus:
- Own and deliver measurable pipeline targets for the U.S. Financial Services business with full accountability for lead-to-revenue conversion
- Execute an integrated marketing strategy that moves beyond event metrics to focus on conversion rates, deal velocity, and revenue attribution
- Drive predictable, scalable pipeline generation aligned to sales territories and account tiers
Strategic Program Execution:
- Lead execution of workshops, executive briefings, industry-targeted programs, and strategic third-party partnerships
- Transform programs from event-centric to full-funnel demand generation that drives pipeline at every customer journey stage
- Implement testing frameworks and optimization processes that continuously improve conversion rates
Sales Partnership & Enablement:
- Serve as the primary marketing representative for the Financial Services sales team, translating customer insights and sales needs back to the broader marketing organization
- Drive seamless lead flow management from field programs into marketing automation systems with SLA-driven handoffs to sales stakeholders
- Partner with sales leadership to create account-specific marketing strategies for key prospects and customers
Operational Excellence:
- Manage marketing budget with rigorous ROI analysis and timely reconciliation with Finance stakeholders
- Establish consistent best practice sharing and optimize conversion rates across all programs
- Use advanced pipeline attribution and reporting to directly connect marketing investments to revenue outcomes
What we look for:
Core Experience:
- 7+ years of experience managing integrated marketing programs, including 3-5 years of Field Marketing experience with direct pipeline accountability
- Proven track record working with direct sales teams, SDR/XDR teams, and cross-functional partners to drive revenue outcomes
- Experience with pipeline building responsibility and understanding of full sales funnel dynamics
Advanced Marketing Operations:
- Proficiency with Salesforce, Tableau, Asana, and Marketo for pipeline tracking and conversion analysis
- Experience implementing scalable marketing operations, lead management systems, and cross-functional workflows
- Understanding of demand generation funnels, lead scoring, and revenue operations in B2B environments
Strategic & Analytical Skills:
- Data-driven approach to marketing investment decisions with experience in ROI optimization and pipeline attribution
- Ability to create breakthrough programs beyond traditional events—digital experiences, account-based campaigns, and omnichannel strategies
- Experience running field programs beyond physical events with a focus on conversion optimization
Stakeholder Management:
- Strong partnership skills with sales leaders, with the ability to speak their language around pipeline, conversion, and revenue impact
- Experience serving as the voice of customer needs across marketing functions
- Proven ability to translate strategic marketing initiatives into tactical execution plans
Additional Requirements:
- Travel for events and customer meetings is required
- Financial Services industry experience preferred but not required
Pay Range Transparency
Databricks is committed to fair and equitable compensation practices. The pay range(s) for this role is listed below and represents the expected base salary range for non-commissionable roles or on-target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Databricks anticipated utilizing the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above. For more information regarding which range your location is in visit our page here.
About Databricks
Databricks is the data and AI company. More than 10,000 organizations worldwide — including Comcast, Condé Nast, Grammarly, and over 50% of the Fortune 500 — rely on the Databricks Data Intelligence Platform to unify and democratize data, analytics and AI. Databricks is headquartered in San Francisco, with offices around the globe and was founded by the original creators of Lakehouse, Apache Spark™, Delta Lake and MLflow. To learn more, follow Databricks on Twitter, LinkedIn and Facebook.
Benefits
At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region, please visit https://www.mybenefitsnow.com/databricks.
Our Commitment to Diversity and Inclusion
At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at Databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics.
Compliance
If access to export-controlled technology or source code is required for performance of job duties, it is within Employer's discretion whether to apply for a U.S. government license for such positions, and Employer may decline to proceed with an applicant on this basis alone.
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