Senior Marketing Data Operations Manager

Summary

The Senior Marketing Operations Manager is responsible for the infrastructure, coordination, and delivery mechanics that enable marketing campaigns to launch accurately, on time, and at scale. This role focuses on data readiness, system connections, workflow organization, QA, and repeatability.

This is a delivery- and enablement-focused role designed to remove operational friction and support lifecycle and growth execution.

Key Responsibilities 

Data & Systems Enablement

• Ensure required marketing data flows correctly from Snowflake to HubSpot and other tech stack.
• Partner with Analytics and Engineering to request and validate data pipelines.
• Create and manage Hightouch connections and syncs as needed.
• Track and coordinate Jira tickets related to data and system dependencies.

Campaign Delivery & Coordination

• Create and manage Notion tasks to coordinate campaign setup, QA, and approvals.
• Organize workflows with Lifecycle, Creative (Figma), Analytics, and Engineering.
• Serve as the operational point of contact for campaign readiness and delivery.

Quality Assurance & Launch Readiness

• QA links, permissions, timing dependencies, and system logic prior to launch.
• Validate suppression rules and eligibility logic as defined by Lifecycle Marketing.
• Ensure campaigns meet operational and compliance standards.
• Troubleshoot data connections.
• Validate GA4 events and GTM tags are firing correctly as part of campaign and ad launch QA.

Web Analytics & Tag Management

• Own configuration and ongoing governance of Google Tag Manager (GTM) across web properties, including tag deployment, triggers, variables, and version control.
• Manage GA4 setup and administration, including events, conversions, and configuration standards, in partnership with Analytics.
• Ensure marketing, advertising, and measurement tags are implemented accurately and consistently across platforms.
• Coordinate with Engineering and Analytics on tag requirements, releases, and validation.
• QA tag firing, event accuracy, and data flow prior to campaign launches.
• Maintain documentation for GTM containers, GA4 event schemas, and tracking standards.

Privacy, Compliance & Governance 

• Partner with the Staff Privacy Program Manager and Legal teams to ensure marketing systems, workflows, and data usage comply with GDPR, CAN-SPAM, and other applicable privacy regulations.
• Support implementation of consent management, data retention rules, suppression logic, and permissioning across marketing platforms.
• Ensure operational processes and campaign execution adhere to approved privacy and compliance standards.
• Act as the operational liaison between Marketing, Privacy, and Legal for questions related to data usage and campaign execution.
• Ensure GA4, GTM, and advertising tags comply with consent, disclosure, and data-usage requirements defined by the Staff Privacy Program Manager and Legal.

Advertising Operations (Delivery & QA Focus)

• Create ad IDs according to established taxonomy and maintain a repository of ad IDs across all sub-brands and campaigns.
• Ensure accurate creative trafficking and creative delivery for all campaigns, according to the measurement and media plans established by the measurement and media teams.
• Troubleshoot ad delivery, tracking, and technical issues in collaboration with internal teams and external publishers, media, and third party ad serving partners.
• Maintain advertising delivery documentation, QA processes, and operational best practices.
• Partner with Analytics and Media teams to ensure advertising and measurement tags (via GTM and third-party platforms) align with approved media and measurement plans.

Scalability & Documentation

• Create reusable templates, operational frameworks, and standardized workflows.
• Develop internal decks and documentation for onboarding and enablement.
• Maintain clear SOPs to support repeatable execution.

Required Qualifications and Key Competencies

• 3–5+ years of experience in Marketing Operations, Measurement Operations, Analytics Operations, Advertising Operations, or Marketing Systems roles.
• Hands-on experience owning Google Tag Manager (GTM) implementations, including tag deployment, triggers, variables, versioning, and QA.
• Strong working knowledge of GA4 configuration and governance, including event schemas, conversions, and measurement standards (not insight ownership).
• Experience supporting measurement infrastructure for marketing and advertising, ensuring accurate and reliable data collection across platforms.
• Proven ability to validate tracking accuracy, troubleshoot discrepancies, and partner with Analytics to ensure data quality and trustworthiness.
• Experience working closely with Analytics and Data Engineering teams to translate measurement requirements into technical implementation.
• Intermediate ability to write and troubleshoot SQL queries within Snowflake to validate data health.
• Ability to read and troubleshoot web code and JSON payloads to identify why a tag or event is failing to fire.

Preferred Skills     

• Familiarity with privacy and consent frameworks (GDPR, CAN-SPAM), and experience implementing compliant tagging and data-collection practices in partnership with Privacy and Legal.
• Strong execution and QA discipline, with a focus on accuracy, repeatability, and risk mitigation.
• Ability to identify tracking and delivery dependencies, flag risks early, and coordinate resolution across teams.
• Excellent written communication skills, particularly in documenting measurement standards, tagging schemas, and operational processes.
• Experience maintaining SOPs, governance documentation, and measurement playbooks.
• High attention to detail and commitment to maintaining clean, auditable measurement and marketing systems.
• Comfort translating marketing and advertising requirements into clear technical specifications for engineering and analytics partners.
• Comfortable working across Notion, Jira, Figma, analytics tooling, and marketing platforms.
• Preferred: Experience with HubSpot, ad servers, or third-party measurement and verification tools.

Company Culture & Perks

• Topstep is an engaging working environment which ranges from fully remote to hybrid. We foster a culture of collaboration with cameras-on during meetings and a robust Slack environment for communication. 
• Seven Company paid Holidays and generous Family Leave. Paid time off is front-loaded.
• Competitive 401(k) matching, health, dental, and vision insurance is offered for full time employees 
• Vacations are encouraged with a bonus for taking 5 consecutive days. Employee referrals are bonused. Topstep offers a food and groceries budget and contributes towards health and wellness.

New Hire Base Salary Range

• $120,000 - $140,000
• Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
• The compensation offered will take into account internal compensation structure and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.

Equal Opportunity Employer

Topstep is an Equal Opportunity Employer. We are committed to fostering an inclusive environment where all employees and applicants are valued. All qualified candidates will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, or veteran status, in compliance with applicable federal, state, and local laws.

Interested in the role? Apply today with your resume and cover letter!