Sr. Manager, Sales Activation - Spectrum Reach

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.
**WE ARE OPEN TO THIS POSITION SITTING ANYWHERE IN THE FOOTPRINT**
Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.
SUMMARY
The Sr Manager of Sales Activation will focus on driving adoption across a portfolio of projects and initiatives with enterprise-wide impact. This role sits within Spectrum Reach's Transformation Management Organization (TMO), and partners within the TMO and cross-functionally to drive the development and execution of go-to-market activation plans. This role will own ensure projects and initiatives are adopted by Sales, Sales Ops, and other teams through an expert ability to craft activation plans, which include beta/enterprise scale design, communication and training plans, KPI monitoring, collection and analysis of project feedback, and executive stakeholder communication. The Sr Manager will be highly organized, articulate, resourceful, proactive, and self-sufficient in leading activation plans to successful completion. Projects will span all growth verticals of the organization, so the Sr Manager must quickly learn and master new products and processes, as well as apply critical thinking skills to find solutions and best paths forward.
DUTIES & RESPONSIBILITIES

• Actively and consistently lead efforts to ensure the adoption of projects and initiatives within the TMO.
• Collaborate with the Growth team to evaluate upcoming initiatives slated for future Activation.
• Consult TMO Intake, scorecard, and delivery processes to inform GTM activation plan.
• Define activation rollout plans based on project KPIs, audiences, messages, tools, beta and enterprise timeline, and support needs. Identify client criteria, sales positioning, beta markets, timelines, long-term business owners. Consult on workflow from Customer Experience team.
• Align activation plans with Growth, stakeholders, Marketing, Sales, SR Learning
• Conduct activation previews with leadership. Consult leadership councils, Spectrum Innovators, and Customer Experience project representatives.
• Resource and/or create tools, messaging, training and support materials with cross-functional partners.
• Create toolkits, playbooks, and tip-sheets to aid adoption.
• Launch betas. Collect and synthesize 360 feedback to inform critical go/no-go decisioning on Enterprise Launch.
• Launch enterprise projects, monitor project KPIs and scorecards. Serve as project SME through Activation.
• Use excellent communication and critical thinking to transition project to business-as-usual support.
• Use excellent organization and time-management skills to work across multiple projects and hit deadlines.
• High executive presence. Provide project read-outs for senior leadership.
• Stay curious and knowledgeable about the Advertising industry, trends, and competitive media.

QUALIFICATIONS

• Highly effective communication and presentation skills.
• Highly resourceful, proactive, and solution-focused.
• Ability to fully own and deliver multiple concurrent activation projects on deadline.
• Expertly organized with high attention to detail.
• Demonstrate the ability to work cross-functionally to develop effective solutions, processes and workflow implementations in support of multiscreen advertising solutions.
• Must be a proactive and constant learner with regards to advanced advertising, multi-screen solution. History of keeping in front of the ever-changing advertising landscape.
• Ability to analyze and interpret data, in order to provide critical insight to leadership.
• Knowledge of cable and telecommunications products and services.
• Willingness and ability to travel as required up to 20%.
• Valid driver's license, satisfactory driving record within Company required standards, and auto insurance.

Ability to:

• Communicate with all levels of management and company personnel
• Lead multiple projects and tasks
• Communicate orally and in writing in a clear and straightforward manner
• Make decisions and solve problems while working under pressure
• Prioritize and organize effectively
• Show judgment and initiative and to accomplish job duties
• Maintain confidentiality
• Use personal computer and software applications (i.e. word processing, spreadsheet, etc.)

EDUCATION & EXPERIENCE

• Bachelor's degree in business, advertising, marketing or related field preferred
• Advertising sales, sales ops, ad ops, or consulting 5+ years experience. Experience influencing groups to adopt new products, workflows, or solutions.
• Project management or consulting experience preferred.
• Advertising sales, sales ops, ad ops, or consulting 10+ years experience. Experience influencing large or enterprise-wide groups to adopt new products, workflows, or solutions. Experience influencing senior leadership projects with high levels of accountability.

SAS603 2025-61688 2025
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A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications is known by our Spectrum products and services, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join our team, you'll be keeping our customers connected to what matters most in 41 states across the U.S.
Grow Your Career Here We're committed to growing a workforce that reflects the customers and communities we serve - providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans.