Sr. Manager, Marketing Technology & Operations

Title: Senior Manager, Marketing Technology & Operations 

Department: Marketing Operations 

Reports To: Director of Marketing Operations, Analytics, and Technology  

Location: Remote – USA 

Job Summary  

ServiceChannel is the leading cloud-based service automation platform for facilities management. We offer a single platform to source, procure, manage, and pay for repair and maintenance services from commercial contractors. We are a high-growth, late-stage startup with fantastic product-market fit, trusted by more than 500 global brands like Cole Haan, Bloomin’ Brands, CVS Health, Louis Vuitton, Allbirds, and Under Armour. 

We are committed to creating a great product for our customers and a great work environment for our employees to succeed professionally and personally. 

ServiceChannel is seeking a dynamic and detail-oriented Senior Manager, Marketing Technology & Operations. In this pivotal role, the Senior Manager, Marketing Technology & Operations will own the strategy, administration, and optimization of the company’s marketing technology ecosystem and operational infrastructure. This role serves as the internal authority for marketing systems, automation, and scalable go-to-market execution. 

This position partners closely with Marketing, Sales, Sales Operations, Analytics, and IT to ensure marketing initiatives are efficient, measurable, and aligned to pipeline and revenue goals. The role blends strategic planning, technical execution, and cross-functional leadership to deliver scalable, data-driven marketing programs.  

This is a senior, high-autonomy role responsible for owning outcomes, driving operational excellence, and internalizing strategic capabilities traditionally supported by external partners. 

Key Responsibilities 

Marketing & Sales Technology Ownership 

• Own administration, configuration, and ongoing optimization of the marketing technology stack, including marketing automation, ABM platforms, attribution tools, and supporting systems. 

• Serve as the primary owner of marketing automation infrastructure including: 

• Workflows and automation logic 

• Lead lifecycle stages and status management 

• Lead scoring, routing, and qualification frameworks 

• Forms, fields, naming conventions, and data governance 

• Lead and maintain integrations across marketing, sales, and data platforms to ensure accurate data flow and reliable reporting. 

• Establish governance, documentation, best practices, and a long-term marketing technology roadmap. 

 Campaign Enablement & ABM Execution 

• Partner with Campaign Operations and Demand Generation teams to operationalize multi-channel campaigns across email, paid media, web, events, and ABM programs. 

• Enable ABM execution through account segmentation, intent data activation, audience orchestration, and personalization workflows. 

• Ensure tracking, attribution, and performance measurement are built into campaign execution from inception. 

• Lead complex or high-impact GTM initiatives and campaign builds. 

 AI & Process Optimization 

• Identify, evaluate, and implement AI-driven solutions that improve marketing execution, lead management, reporting, and operational efficiency. 

• Pilot and scale AI use cases such as predictive scoring, workflow automation, campaign performance insights, and data quality enhancements. 

• Continuously improve marketing processes to reduce manual effort, increase scalability, and accelerate speed-to-market. 

 Analytics Enablement & Data Integrity 

• Own upstream data quality, lifecycle definitions, attribution logic, and operational inputs that enable reliable analytics and performance measurement. 

• Translate leadership and GTM business questions into operational and technical requirements that support measurement and insight generation. 

Project Leadership & Cross-Functional Collaboration 

• Lead complex marketing technology and operational initiatives end-to-end, including system implementations, migrations, integrations, and GTM process changes. 

• Act as the connective partner between Marketing, Sales, Sales Ops, Analytics, and IT teams. 

• Establish project timelines, success metrics, change management plans, and documentation standards for operational initiatives. 

• Enable internal teams through training, process documentation, and self-service resources. 

Required Skills & Experience 

• 7–10+ years of progressive experience in Marketing Operations, Marketing Technology, or Revenue Operations. 

• Deep hands-on experience with marketing automation platforms (HubSpot preferred; or similar systems acceptable). 

• Strong experience supporting ABM platforms and account-based marketing methodologies.  

• Proven track record of designing and operationalizing scalable GTM, lifecycle, and lead management processes. 

• Experience managing marketing technology integrations, APIs, and data flow architecture.  

• Demonstrated experience supporting attribution modeling and revenue performance reporting. 

• Familiarity with AI tools and automation use cases within marketing operations environments. 

• Strong project management and cross-functional stakeholder communication skills. 

• Ability to operate independently with a high degree of ownership and strategic problem-solving. 

Why Work for Us? 

We are looking for energetic, positive, creative problem-solvers who don’t mind digging in and getting their proverbial hands dirty. In addition to striving to create the best possible environment for our ServiceChannel team members, we also support them outside of work through generous medical, dental, and vision insurance, life insurance, 401k with match, a flexible time-off policy, and paid parental leave. Our greatest benefit, however, is our amazing ServiceChannel team! 

In 2021, ServiceChannel joined the Fortive group of leading technology companies united by a common purpose—to make the world stronger, safer, and smarter. Fortive accelerates ServiceChannel’s growth through extraordinary business systems, cross-industry expertise, and employee development resources and was named as a 2024 Best Company to Work At. 

We Are an Equal Opportunity Employer 

Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should ask to speak with a Human Resources representative to request an accommodation.