Sr. Manager, Marketing - Demand Generation (ABM)

 About The Role
OpenLoop is for Sr. Manager, Marketing Demand Generation, ABM (Account Based Marketing), to join our team remotely or at our HQ in Des Moines, IA. In this role, you will be responsible to architect and execute effective activation campaigns that drive awareness, and engagement, for each of our accounts, i.e. OpenLoop customers.  You'll blend a variety of marketing generation techniques and strategy paired with creativity and data, to reach the right audience at the right time, with the right message. This is a hands-on leadership role for someone who’s just as comfortable building strategy as they are rolling up their sleeves and working side by side with the team.

What You’ll Do:

• Build and lead our new ABM growth marketing programs, including but not limited to developing comprehensive strategies, outlining specific goals, and targeting key audiences.
• Create and curate personalized content, including but not limited to emails, websites, social media posts, and other materials, that resonates with the specific needs and interests of our clients 
• Report out on the progress of all campaigns and associated metrics to stakeholders, documenting best practices and key learnings.
• Run account based marketing campaigns across advertising, email, events, direct mail, and more. 
• Partner and coordinate with our Sales team on running integrated plays. 
• Build trusting relationships within target accounts, with the goal to expand business and retain our valued customers.
• Be available for 10% travel.
• Other duties as assigned.

Who You Are: 

• Bachelor's Degree in Marketing, Business or related field preferred. 
• 10+ years of demand  generation marketing experience with a preference for a specialty in Account Based Marketing.
• Experience with key metrics such as CAC, LTV, payback periods and what levers drive these.
• Experience with account based marketing fundamentals. 
• Proven ability to work independently and be comfortable “creating the path” rather than walking it. 
• Recent, hands-on experience, (within the last 3 years) executing campaigns within marketing automation and ad platforms.
• Minimum 3 years managing a high performing marketing team in a fast-paced environment.
• Strong ability to communicate clearly and concisely within the immediate team, as well as cross-functionally with different departments, and executive levels.
• Fantastic organizational skills with a strong sense of urgency and accountability.
• Experience working in a startup or fast-growing organization is highly preferred. 
• Knowledge of the healthcare industry and related marketing strategies is highly preferred.