Director - Foundry COE Enterprise Sales

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

The Opportunity

Firefly Foundry enables organizations to build proprietary, IP-protected generative AI models trained on their own brand and creative assets. As the Director of Adobe’s Foundry Center of Excellence Enterprise Sales organization, you will lead the full go-to-market team responsible for driving early enterprise adoption, guiding high-value customer engagements, and shaping the playbooks that define this emerging category.

In this role, you will lead two Sales Managers and a team of 8+ sellers focused on early-market traction. You will set strategic direction, ensure disciplined execution, and partner deeply with cross-functional leaders to translate customer insights into product evolution. This is both a strategic and operational role — balancing day-to-day execution with forward-looking organizational design, and refining how Adobe introduces Foundry to global brands.

This role requires a seasoned leader who thrives in ambiguity, brings strong organizational leadership skills, has a builder mentality, and excels at connecting product relevance to executive business outcomes. You’ll build scalable frameworks, coach leaders and sellers, and represent Foundry in key strategic discussions across Adobe’s GTM, Product, Engineering, and Strategy organizations.

Come lead Adobe’s most strategic generative AI growth initiative. Build and scale a high-performing sales organization, shape category-defining innovation, and partner with world-class leaders and customers to bring enterprise-grade AI to market!

What You’ll Do

• Lead, develop, and scale a high-performing team of Sales Managers and sellers focused on strategic enterprise adoption.
• Establish and refine the culture, operating rhythms, and execution frameworks that drive clarity, accountability, and excellence.
• Coach managers on hiring, team development, deal strategy, and enabling consistent high-level performance across their teams.
• Serve as a senior voice in defining how Adobe builds an enterprise-grade, Foundry-first sales motion.
• Own the sales strategy for the Foundry COE segment, including segmentation, territory design, coverage, and account prioritization.
• Guide teams across America and EMEA in shaping multi-year enterprise strategies, validating high-value use cases, and driving transformational outcomes.
• Partner closely with Enterprise Sales leadership to align account planning, coordinate field activation, and scale adoption across customer segments.
• Support complex enterprise pursuits, ensuring strong executive alignment and solution clarity.
• Collaborate deeply with Product, Engineering, Marketing, and Strategy to ensure customer insights meaningfully influence roadmap decisions.
• Guide proposal development, solution shaping, and customer alignment for initiatives that require deep technical and strategic integration.
• Provide structured market feedback, adoption signals, competitive intelligence, and field insights to guide GTM evolution.
• Drive clarity and consistency in how Foundry’s value is positioned across the organization.
• Own forecasting rigor, pipeline visibility, deal inspection processes, and data-driven reporting across the Foundry COE sales organization.
• Identify trends in customer adoption, industry demand, and product fit to help shape planning.
• Develop and refine scalable sales plays, enablement assets, and standard processes that accelerate team readiness and repeatable success.
• Ensure strong alignment and operational rigor across cross-functional GTM partners.

What You Need to Succeed

Required Qualifications

• 10+ years of enterprise software sales experience with 5+ years in people leadership, including leading leaders.
• Proven success scaling emerging or category-creating technology solutions in complex enterprise environments.
• Deep experience partnering with Product, Engineering, and Strategy teams on early-stage technologies.
• Executive-level communication skills with the ability to influence C-suite across business and technical functions.
• Demonstrated strength in operational rigor, forecasting, and building scalable sales frameworks.
• Understanding of enterprise content workflows, digital asset management, creative operations, or AI-driven transformation.

Preferred Qualifications

• Experience with generative AI, machine learning, or creative automation platforms and familiarity with Adobe’s product ecosystem (Creative Cloud, Experience Cloud, Firefly).
• Track record launching or scaling new GTM motions or early-stage product categories.
• Background working with global brands or content-intensive industries (M&E, Retail/CPG, Financial Services).

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $289,000 -- $471,550 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $325,600 - $471,550 In New York, the pay range for this position is $325,600 - $471,550 In Colorado, the pay range for this position is $303,400 - $439,300 In Illinois, the pay range for this position is $303,400 - $439,300

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

There is no deadline to apply to this job posting because Adobe accepts applications for this role on an ongoing basis. The posting will remain open based on hiring needs and position availability.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

 

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