The Senior Manager of Ad Technology & Yield will be the primary owner of our end-to-end ad tech ecosystem and the organization’s go-to expert for all things ad serving—across Programmatic, Direct, Video/CTV, mobile apps, and emerging channels. This person will lead the technical strategy, governance, and day-to-day health of our ad stack while partnering closely with Product, Engineering, Sales, and Ad Operations to drive revenue, reduce friction, and ensure flawless delivery of campaigns.
They will proactively identify and implement new monetization opportunities, evaluate and deploy ad products, troubleshoot complex delivery issues, and continuously optimize inventory, demand, and yield. This role requires a mix of technical depth, platform expertise, analytical rigor, and strong cross-functional communication.
Within 1 month, you will:- Gain full ownership of the ad tech stack (GAM, SSPs, identity partners, data integrations).
- Build relationships with Sales, Ad Ops, Product, and Engineering teams.
- Begin assessing platform health, delivery quality, and revenue performance.
- Start fielding and resolving escalated ad delivery issues while learning existing workflows.
- Lead yield and optimization initiatives across direct and programmatic channels.
- Implement new monetization opportunities and test new ad products.
- Oversee QA and deployment of new ad tech integrations (SSPs, measurement, identity, etc.).
- Partner with Product/Engineering to scope and prioritize ad tech initiatives tied to revenue impact.
- Begin driving measurable improvements in viewability, fill rate, and eCPM.
- Fully own yield strategy across channels with year-over-year revenue lift.
- Mature the ad tech ecosystem, including governance, documentation, and roadmap execution.
- Lead cross-functional education on ad tech, troubleshooting, and best practices.
- Deliver ongoing analysis of monetization performance and establish a continuous-optimization framework.
- Become the organization’s expert advisor on ad product innovation and emerging ad tech capabilities.
- 5+ years of digital media experience (ideally publisher-side; agency/ad tech partner experience relevant).
- Mastery of Google Ad Manager including trafficking, pricing, troubleshooting, and reporting.
- Experience with first-party audience platforms (e.g., Permutive, LiveRamp).
- Strong analytical skills with hands-on experience using Looker, STAQ, Amplitude, BigQuery, or similar.
- Deep understanding of programmatic ecosystems: SSPs, DSPs, deal types, and bid-path mechanics.
- Working knowledge of web/app performance concepts including Core Web Vitals and efficient tag/SDK implementation.
What We Offer:
Entirely remote jobs that could be performed in Colorado: Employees can expect to be paid a salary of between $100,000 to $130,000. Additional benefits include health care, vision, dental, retirement, Flexible Time Away, sick leave, and more. This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.
We are committed to fostering a diverse and inclusive workplace. Outside Inc is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other legally protected characteristics. Pursuant to applicable laws, we also make accommodations for qualified individuals with disabilities. We believe a diverse team is a strong team, and we encourage candidates from all backgrounds to apply.
Top Skills
Outside Boulder, Colorado, USA Office
1600 Pearl St, Boulder, CO, United States, 80302,
Similar Jobs
What you need to know about the Colorado Tech Scene
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
