The Sr. Lifecycle Marketing Specialist will execute multi-channel marketing campaigns, optimize messaging, and collaborate across teams to enhance customer engagement.
Join Us!
Take the next step in your journey at Inspira Financial. You will help businesses and individuals thrive today, tomorrow, and into retirement. Become part of a company that is people centric and client obsessed in every interaction; a community of forward-thinking individuals focused on driving results to deliver our mission with an unwavering commitment to integrity. Join us as we strengthen and simplify the health and wealth journey -- relentlessly pursuing better outcomes for all. We believe in finding the best talent! While some roles are based at one of our office locations, remote roles can sit in any of the following states: AL, AZ, FL, GA, IA, IL, IN, MI, MN, MO, NC, NE, PA, SC, TN, TX, UT, VA and WV. Remote status and role locations are subject to change. Relocation is not provided.
Employees within a 90-minute radius of our Oak Brook, IL headquarters are required to adhere to the company in-office work guidelines of 4 days per month minimum from 10 am to 2 pm (1 of the 4 days must be a Monday or Friday).
This requirement does not apply to support specialist positions.
Don't meet every single requirement? Here at Inspira Financial, we believe there is no "perfect" candidate and want to encourage applying even if all the requirements listed aren't met. Our goal is to build an authentic workplace by valuing diversity in our candidates. We work to ensure that our team reflects the diversity of the businesses and clients we serve. We are always looking to expand our growing team with dynamic and enthusiastic individuals. If you enjoy a collaborative, fun environment that champions career development, Inspira Financial is the place for you! We look forward to receiving your application! Check out this Inspira Financial video to learn more about our company!
Inspira Financial provides health, wealth, retirement, and benefits solutions that strengthen and simplify the health and wealth journey. With more than 7 million clients, representing over $62 billion in assets, Inspira works with thousands of employers, plan sponsors, recordkeepers, TPAs, and other institutional partners -- helping the people they care about plan, save, and invest for a brighter future. Inspira relentlessly pursues better outcomes for all with our automatic rollover services, health savings accounts, emergency savings funds, custody services, and more. Learn more at inspirafinancial.com .
We have been recognized for our remarkable growth on lists such as Crain's Fast 50 and Inc. 5000, and for our outstanding workplace culture and benefits with Built In's 2025 Best Places to Work and Gallagher's 2022 Best-In-Class Employer awards.
Job Summary & Responsibilities
The Sr. Lifecycle Marketing Specialist will join a small but high performing team. They will be responsible for the end-to-end execution of multi-channel marketing and transactional campaigns. This role works closely with internal and external teams to ensure communications align with new product initiatives and feature releases. The specialist will create and maintain dynamic campaigns using HTML, CSS, and Handlebars, tailored to each client's communication preferences, while continuously optimizing existing messaging to improve conversion rates. This is a high-visibility, hands-on role that collaborates cross-functionally with Product, Engineering, Operations, Compliance, and external clients to ensure all communications align with new product initiatives, features, and client preferences. You'll play a key role in scaling automation, improving personalization, and optimizing engagement across the customer journey.
• Help lead First Dollar in digital eco-system automation and be responsible for providing best practices • Build, launch, and optimize automated, multi-channel marketing and transactional campaigns (email, push, in-app, and direct mail) that drive product utilization and engagement. Implement and manage audience segments to optimize targeting, engagement, and conversion events • Design and execute test plans to optimize campaigns and communicate insights to cross-functional teams. • Manage end-to-end campaign execution in Iterable and LOB, including audience segmentation, creative setup, QA, deployment, and analysis. • Create and maintain dynamic templates and personalized logic using HTML, CSS, and Handlebars based on Client's communication preferences. • Monitor and maintain email deliverability, sender reputation, and domain health across all sending platforms. • Work cross-functionally with product, engineering, and compliance to build, launch and iterate on new features • Represent Marketing in stakeholder meetings to align on communication needs and lifecycle strategy. • Manage multiple concurrent projects and support broader marketing initiatives as needed.
Typical schedule for this position is Monday to Friday 9 a.m. CT to 5 p.m. CT.
Preferred Qualifications
Education & Experience:
• 5-7 years of lifecycle marketing experience (within a regulated industry a plus) • Strong hands-on expertise with Iterable (or a comparable multi-channel engagement platform) • Deep understanding of email, push, SMS, direct mail and in-app best practices-deliverability, content design, and channel mix. • Comfortable with HTML, CSS, and Liquid/handlebars • Strategic thinker who is also hands-on, comfortable setting direction, strategy and executing campaigns. • Strong project management skills, juggling multiple projects and competing priorities. • Experience in health tech a plus
Skills & Abilities:
• Strategic thinker who is also hands-on, comfortable setting direction, strategy and executing campaigns. • Strong project management skills, juggling multiple projects and competing priorities. • Self-starter mentality: you own your roadmap, identify opportunities, and drive them to completion with minimal oversight. • Self-motivated and able to work independently
Other Requirements:
• Business travel (up to 5% annually)• Video meetings, as needed• Ability to work overtime as needed to successfully manage the department• Prolonged periods of sitting at a desk, talking during meetings, and working on a computer
Compensation & Benefits
$91,000-$111,000 per year
Take the next step in your journey at Inspira Financial. You will help businesses and individuals thrive today, tomorrow, and into retirement. Become part of a company that is people centric and client obsessed in every interaction; a community of forward-thinking individuals focused on driving results to deliver our mission with an unwavering commitment to integrity. Join us as we strengthen and simplify the health and wealth journey -- relentlessly pursuing better outcomes for all. We believe in finding the best talent! While some roles are based at one of our office locations, remote roles can sit in any of the following states: AL, AZ, FL, GA, IA, IL, IN, MI, MN, MO, NC, NE, PA, SC, TN, TX, UT, VA and WV. Remote status and role locations are subject to change. Relocation is not provided.
Employees within a 90-minute radius of our Oak Brook, IL headquarters are required to adhere to the company in-office work guidelines of 4 days per month minimum from 10 am to 2 pm (1 of the 4 days must be a Monday or Friday).
This requirement does not apply to support specialist positions.
Don't meet every single requirement? Here at Inspira Financial, we believe there is no "perfect" candidate and want to encourage applying even if all the requirements listed aren't met. Our goal is to build an authentic workplace by valuing diversity in our candidates. We work to ensure that our team reflects the diversity of the businesses and clients we serve. We are always looking to expand our growing team with dynamic and enthusiastic individuals. If you enjoy a collaborative, fun environment that champions career development, Inspira Financial is the place for you! We look forward to receiving your application! Check out this Inspira Financial video to learn more about our company!
Inspira Financial provides health, wealth, retirement, and benefits solutions that strengthen and simplify the health and wealth journey. With more than 7 million clients, representing over $62 billion in assets, Inspira works with thousands of employers, plan sponsors, recordkeepers, TPAs, and other institutional partners -- helping the people they care about plan, save, and invest for a brighter future. Inspira relentlessly pursues better outcomes for all with our automatic rollover services, health savings accounts, emergency savings funds, custody services, and more. Learn more at inspirafinancial.com .
We have been recognized for our remarkable growth on lists such as Crain's Fast 50 and Inc. 5000, and for our outstanding workplace culture and benefits with Built In's 2025 Best Places to Work and Gallagher's 2022 Best-In-Class Employer awards.
Job Summary & Responsibilities
The Sr. Lifecycle Marketing Specialist will join a small but high performing team. They will be responsible for the end-to-end execution of multi-channel marketing and transactional campaigns. This role works closely with internal and external teams to ensure communications align with new product initiatives and feature releases. The specialist will create and maintain dynamic campaigns using HTML, CSS, and Handlebars, tailored to each client's communication preferences, while continuously optimizing existing messaging to improve conversion rates. This is a high-visibility, hands-on role that collaborates cross-functionally with Product, Engineering, Operations, Compliance, and external clients to ensure all communications align with new product initiatives, features, and client preferences. You'll play a key role in scaling automation, improving personalization, and optimizing engagement across the customer journey.
• Help lead First Dollar in digital eco-system automation and be responsible for providing best practices • Build, launch, and optimize automated, multi-channel marketing and transactional campaigns (email, push, in-app, and direct mail) that drive product utilization and engagement. Implement and manage audience segments to optimize targeting, engagement, and conversion events • Design and execute test plans to optimize campaigns and communicate insights to cross-functional teams. • Manage end-to-end campaign execution in Iterable and LOB, including audience segmentation, creative setup, QA, deployment, and analysis. • Create and maintain dynamic templates and personalized logic using HTML, CSS, and Handlebars based on Client's communication preferences. • Monitor and maintain email deliverability, sender reputation, and domain health across all sending platforms. • Work cross-functionally with product, engineering, and compliance to build, launch and iterate on new features • Represent Marketing in stakeholder meetings to align on communication needs and lifecycle strategy. • Manage multiple concurrent projects and support broader marketing initiatives as needed.
Typical schedule for this position is Monday to Friday 9 a.m. CT to 5 p.m. CT.
Preferred Qualifications
Education & Experience:
• 5-7 years of lifecycle marketing experience (within a regulated industry a plus) • Strong hands-on expertise with Iterable (or a comparable multi-channel engagement platform) • Deep understanding of email, push, SMS, direct mail and in-app best practices-deliverability, content design, and channel mix. • Comfortable with HTML, CSS, and Liquid/handlebars • Strategic thinker who is also hands-on, comfortable setting direction, strategy and executing campaigns. • Strong project management skills, juggling multiple projects and competing priorities. • Experience in health tech a plus
Skills & Abilities:
• Strategic thinker who is also hands-on, comfortable setting direction, strategy and executing campaigns. • Strong project management skills, juggling multiple projects and competing priorities. • Self-starter mentality: you own your roadmap, identify opportunities, and drive them to completion with minimal oversight. • Self-motivated and able to work independently
Other Requirements:
• Business travel (up to 5% annually)• Video meetings, as needed• Ability to work overtime as needed to successfully manage the department• Prolonged periods of sitting at a desk, talking during meetings, and working on a computer
Compensation & Benefits
$91,000-$111,000 per year
Top Skills
CSS
Handlebars
HTML
Iterable
Inspira Financial Denver, Colorado, USA Office
Inspira Financial Accruit an Inspira Financial Solution Office
44 Cook St Suite 530, Denver, Colorado, United States, 80206
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