About the team
Our Integrated Campaigns team drives worldwide strategies to engage prospects and customers and generate demand for our prioritized products and solutions. We drive our Go to Market (GTM) strategy, and partner closely with Product Marketing, Corporate Marketing, Growth Marketing, Partner Marketing, DevRel, the Worldwide Field Organization and others to bring full-funnel campaigns and programs to life and optimize performance and business impact.
As the Sr. Growth Marketing Manager I, Integrated Campaigns, you will be responsible for running campaigns for a technical decision-maker audience globally at scale. This role demands strategic vision, hands-on project management, and cross-team collaboration to drive demand via campaign outputs for our most valuable target audience.
What you’ll do (responsibilities)
- Develop and execute full-funnel campaigns targeting technical decision-makers across digital, events, email, and content channels.
- Collaborate cross-functionally with Product Marketing, Growth, Content, and Sales to align messaging and drive pipeline outcomes.
- Lead campaign planning and execution using Asana—defining goals, timelines, deliverables, and owning performance optimization.
- Create and refine campaign assets such as email nurtures and webinars tailored to the buyer journey.
- Analyze campaign performance and deliver clear, data-driven insights and recommendations to stakeholders.
- Contribute to a high-performing pod structure by facilitating alignment, managing dependencies, and maintaining high execution standards.
What you’ll need (basic qualifications)
- 8+ years of experience managing scaled, cross-functional marketing campaigns—ideally in B2B SaaS or enterprise software.
- Proven ability to design and execute campaigns that deliver measurable pipeline impact.
- Strong background in demand generation and integrated marketing.
- Exceptional project management and organizational skills.
- Comfortable working in a fast-paced, highly collaborative environment.
- Data-driven, with strong analytical and storytelling capabilities.
What's nice to have (preferred qualifications)
- Experience at high-growth tech companies.
- Experience marketing cloud services and/or software solutions.
- Experience marketing towards a technical decision-maker audience.
HashiCorp welcomes all qualified candidates who have authorization to work in the United States to apply - HashiCorp will not be sponsoring visas for this role at this time.
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Individual pay within the range will be determined based on job related-factors such as skills, experience, and education or training.
“HashiCorp is an IBM subsidiary which has been acquired by IBM and will be integrated into the IBM organization. HashiCorp will be the hiring entity. By proceeding with this application you understand that HashiCorp will share your personal information with other IBM subsidiaries involved in your recruitment process, wherever these are located. More information on how IBM protects your personal information, including the safeguards in case of cross-border data transfer, are available here: link to IBM privacy statement.”
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