Sr. Field Marketing & ABM Manager - East

WEKA is architecting a new approach to the enterprise data stack built for the age of reasoning. NeuralMeshTM by WEKA sets the standard for agentic AI data infrastructure with a cloud and AI-native software solution that can be deployed anywhere. It transforms legacy data silos into data pipelines that dramatically increase GPU utilization and make AI model training and inference, machine learning, and other compute-intensive workloads run faster, work more efficiently, and consume less energy.

WEKA is a pre-IPO, growth-stage company on a hyper-growth trajectory. We’ve raised $375M in capital with dozens of world-class venture capital and strategic investors. We help the world’s largest and most innovative enterprises and research organizations, including 12 of the Fortune 50, achieve discoveries, insights, and business outcomes faster and more sustainably. We’re passionate about solving our customers’ most complex data challenges to accelerate intelligent innovation and business value. If you share our passion, we invite you to join us on this exciting journey.

What’s Cool About This Job

WEKA is seeking a talented, experienced and data-driven Field Marketing ABM Manager to support our North America - East Coast and Federal sales regions. In this role, you will develop and execute strategic field marketing initiatives that drive pipeline growth, support the sales process from prospecting, expansion, and closed won business and align closely with revenue goals. As the primary liaison between field sales, SDR, and partner teams, you will ensure marketing strategies are tailored to regional business objectives, aligned to partner initiatives, and customer outcomes.

Responsibilities include:

• Plan and execute regional Field Marketing Campaigns: develop and deliver regional demand generation programs, including local events, partner engagements, ensuring messaging and branding alignment.
• Account-Based Marketing (ABM) Strategy: Develop and implement ABM strategies to acquire and expand top Enterprise Named accounts in close partnership with sales. 
• Campaign Management: Oversee the development and execution of multi-channel campaigns to enhance customer engagement and strengthen account relationships.
• Audience Targeting and Engagement: Leverage data to identify key decision-makers and influencers, tailoring outreach and content strategies to drive engagement.
• Program Execution: Lead end-to-end event execution, including venue and vendor selection, contract negotiation, speaker coordination, logistics, list pulls, email campaigns, budget reconciliation, and post-event follow-up.
• Cross-functional Alignment & Collaboration: Partner with sales, product marketing, corporate marketing to ensure alignment of field marketing strategies with overall business goals.
• Performance Tracking: Monitor campaign execution, track KPIs, and track effectiveness of marketing efforts, optimize strategies based on results to drive continuous improvement. 
• Budget Management: Manage field marketing budgets effectively, ensuring maximum impact and ROI on regional initiatives.

Desired Qualifications

• 8+ years of experience in regional field marketing role, account-based marketing ideally supporting a B2B, enterprise sales force in the technology industry. 
• Deep understanding of US-East and Federal (DoD, Intelligence, Civilian) market dynamics, trends, and customer behaviors.
• Proven ability to build and execute high-impact field marketing programs that drive pipeline growth.
• Strong collaboration skills, with the ability to work cross-functionally across marketing and engage effectively with all levels of Sales, from individual reps to senior leadership.
• Highly organized with the ability to manage multiple projects, prioritize effectively, and adapt to shifting business needs.
• Thrives in a fast-paced, high-growth environment, demonstrating agility and a proactive, solutions-oriented mindset.
• Familiarity with marketing automation tools (e.g., Demandbase, 6Sense) and CRM platforms (e.g., Salesforce, Marketo, Gong). 
• Ability to travel up to 20%

Bonus Points 

• Excellent interpersonal and relationship-building skills. 
• A proactive approach to problem-solving, outcome-driven mindset and continuous process improvement.
• Commitment to professionalism, curiosity for technology/AI trends, and enthusiasm for analyzing results and trends.
• Bachelor's degree in marketing, business, communications, or a related field.

How We Work: The WEKA Way

• We are Accountable: We take full ownership, always–even when things don’t go as planned. We lead with integrity, show up with responsibility & ownership, and hold ourselves and each other to the highest standards.
• We are Brave: We question the status quo, push boundaries, and take smart risks when needed. We welcome challenges and embrace debates as opportunities for growth, turning courage into fuel for innovation. 
• We are Collaborative: True collaboration isn’t only about working together. It’s about lifting one another up to succeed collectively. We are team-oriented and we communicate with empathy and respect. We challenge each other and conduct positive conflict resolution. We are being transparent about our goals and the results we achieve. Together, we’re unstoppable. 
• We are Customer Centric: Our customers are at the heart of everything we do. We actively listen and prioritize the success of our customers, and every decision we make is driven by how we can better serve, support, and empower them to succeed. When our customers win, we win.
  

Concerned you don’t meet every qualification? Don’t let it stop you from applying!
Studies have shown that traditionally underrepresented groups may be less likely to apply for jobs if they don’t meet every qualification specified. WEKA is committed to building a diverse, inclusive, and authentic workplace. If you are excited about this position but are concerned your past work experience doesn’t match up perfectly with the job description, we encourage you to apply anyway – you may be just the right candidate for this or other roles at WEKA.

WEKA is an equal opportunity employer that prohibits discrimination and harassment of any kind. We provide equal opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.