Sr. Director, SEO & Generative Search Innovation

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Role Overview:

The Sr. Director, SEO & GEO Innovation is a critical new role designed to sit at the intersection of traditional search optimization (SEO) and generative experience optimization (GEO).  This leader will spearhead the agency's efforts to position brands at the forefront of user discovery within large language models (LLMs), generative AI outputs (GEOs), and agentic solutions across diverse platforms like Amazon’s Rufus, Perplexity, Claude, Google’s AI Overviews, Bing’s Co-Pilot, et al. 

The successful candidate will develop innovative tracking, optimization, and enablement strategies to ensure brands achieve visibility and influence within these emerging discovery environments. This role will lead the continuous review & optimization of our existing Organic Search Optimization practice, while being tasked with guiding the broader organic search team across the chasm from SEO to GEO (AI Search). Further, it is expected that you will go beyond the realm of traditional SEO mechanism accounting for intervention methods across the open web, social platforms, affiliate channels, and video ecosystems. A strong understanding of measurement solutions with be critical to succeeding in this role as we account for understanding the value of organic discovery with zero-click queries increasing, and application of causal inference to uncover the hierarchy of methods & interventions for ranking/inclusion within LLM outputs.

Responsibilities:

Generative Experience Strategy

• Define the vision for how AI-enabled search & discovery solutions are incorporated into consumer experiences. Share this vision through presentations, white papers and internal conversations across teams at Tinuiti. 

• Define and execute cutting-edge strategies to integrate brand visibility into AI-driven environments, ensuring relevance and positive sentiment in LLM outputs and GEOs.

• Innovate through developing a vision for productized solutions that enable our delivery teams to be more efficient, and provide clients with consistent quality of delivery. 

• Collaborate with agency leadership to align AI search initiatives with the organization’s innovation goals and client priorities.

Optimization & Enablement Across Platforms

• Partner with product team to develop methodologies to track and optimize performance in LLM and GEO environments, enhancing discoverability and user engagement.

• Lead the implementation of cross-platform strategies, including search engines, e-commerce platforms, and content networks.

Measurement & Analytics Innovation

• Partner with product team or 3rd party vendors to design frameworks to quantify the impact of AI search interventions, combining web analytics, sentiment analysis, and performance metrics to showcase the value of various interventions and standardize our recommendations for clients.

• Determine technical solutions and partner selection for LLM & GEO tracking and query exploration. 

• Partner with the data science team to develop predictive models that guide optimizations and inform campaign strategies.

Client & Industry Leadership

• Serve as a trusted advisor to high-profile clients, providing strategic insights and actionable recommendations to enhance their AI search presence.

• Represent the agency as a thought leader at conferences, panels, and industry events, positioning the agency as a pioneer in AI search strategy.

Solution Design

• Assessing product/market fit for existing solutions delivered by our SEO team, and making adjustments to better align with the needs of our clients, including the development of novel workflows, increasing automation and LLM-aided outputs. 

• Development of novel GEO solutions and curation of sales content to guide clients towards optimizing within novel mediums of discovery. 

Team Development & Collaboration

• Build and lead a high-performing team specializing in SEO, AI search optimization, and generative AI strategy.

• Foster a culture of innovation, experimentation and continuous learning, ensuring the team remains at the forefront of industry advancements.

Qualifications:

• 10+ years of experience in SEO or relevant digital marketing fields with a focus on experimental calibration for optimizing platform outcomes. 

• Deep understanding of the underlying technical infrastructure of LLMs and an ability to educate non-technical stakeholders on the fundamentals. 

• Knowledge of Machine Learning (ML) techniques utilized by LLMs for outputs and statistical modeling. 

• Proven leadership skills with a track record of driving innovation and managing cross-functional teams.

• Strong analytical mindset with experience in data-driven decision-making and measurement frameworks.

Compensation:

The hiring salary range for this role is $145,000 - $165,000 plus performance bonus up to 15%. Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

FLSA Classification: Exempt

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.