Sr Director, Product Marketing

General Summary:

This is a strategic and hands-on Product Marketing leadership role focused on sharpening our story and communicating our value in the market. The role is responsible for translating complex solutions into clear, compelling messages for both technical and business audiences, while developing scalable go-to-market (GTM) programs that drive growth. The ideal candidate thrives in dynamic environments, brings clarity to ambiguity, builds strong cross-functional relationships, and helps accelerate innovation by challenging the status quo.

Responsibilities:

• Own the narrative. Build clear, compelling positioning and messaging across products, services, and solutions—tailored for different industries, segments, and personas.

• Launch and lifecycle orchestration. Lead GTM planning for launches and updates, from strategy through execution, ensuring the field, CX, and partners are always ready to sell and support.
• Drive modern enablement. Collaborate with sales enablement to deliver the assets and tools sellers and partners need to win—battlecards, competitive content, ROI calculators, RFPs, and pitch decks—while driving adoption and measuring impact.
• Inform the future playbook. Bring fresh thinking to GTM strategies, leveraging AI, data-driven insights, and new approaches to reach today’s buyers.
• Influence pricing and packaging. Partner with Product, Finance, and Sales on packaging strategies that drive adoption and lift ACV.
• Market and competitive insights. Build a sharp view of the market, buyers, and competitors to inform product strategy and guide GTM decisions.
• Cross-functional collaboration. Act as the connective tissue across Product, Sales, CX, and RevOps to align strategy and execution.
• Analyst relations leadership. Provide senior oversight in analyst relations in partnership with Executive, Product, and Communications teams—building relationships with key industry analysts, shaping briefings, and ensuring Data Axle is represented with clarity and differentiation in evaluations and reports.
• Lay the foundation for scale. Help shape the PMM function as it evolves, building processes and frameworks that reduce “random acts of marketing” and improve speed to market.

What success looks like in year one:

• A cohesive, company-wide story that resonates with buyers and is consistently used in the field

• Modern GTM programs that shorten deal cycles and increase win rates

• Launches that translate to measurable pipeline, adoption, and retention improvements

• Clear, actionable market and competitive intelligence driving strategy

• Stronger placement and improved positioning in key analyst reports, driven by clear strategy, differentiated narratives, and trusted relationships with analyst firms.

• Greater alignment across Product, Sales, and Marketing with PMM as a trusted partner

• Foundations for a scalable PMM team and playbooks

Essential Job Functions:

• Own the narrative. Build clear, compelling positioning and messaging across products, services, and solutions—tailored for different industries, segments, and personas.

• Launch and lifecycle orchestration. Lead GTM planning for launches and updates, from strategy through execution, ensuring the field, CX, and partners are always ready to sell and support.

• Drive modern enablement. Collaborate with sales enablement to deliver the assets and tools sellers and partners need to win—battlecards, competitive content, ROI calculators, RFPs, and pitch decks—while driving adoption and measuring impact.

• Inform the future playbook. Bring fresh thinking to GTM strategies, leveraging AI, data-driven insights, and new approaches to reach today’s buyers.

• Influence pricing and packaging. Partner with Product, Finance, and Sales on packaging strategies that drive adoption and lift ACV.

• Market and competitive insights. Build a sharp view of the market, buyers, and competitors to inform product strategy and guide GTM decisions.

• Cross-functional collaboration. Act as the connective tissue across Product, Sales, CX, and RevOps to align strategy and execution.

• Analyst relations leadership. Provide senior oversight in analyst relations in partnership with Executive, Product, and Communications teams—building relationships with key industry analysts, shaping briefings, and ensuring Data Axle is represented with clarity and differentiation in evaluations and reports.

• Lay the foundation for scale. Help shape the PMM function as it evolves, building processes and frameworks that reduce “random acts of marketing” and improve speed to market.

• Messaging & Narrative. Develop and maintain a cohesive, company-wide story that resonates with buyers and is consistently used across teams and channels.

• Go-to-Market Strategy & Execution. Design and execute modern GTM programs that accelerate deal cycles, improve win rates, and lead product/solution launches that drive measurable pipeline, adoption, and retention.

• Market Insights & Analyst Relations. -Deliver clear, actionable market and competitive intelligence to guide product and GTM strategy. -Strengthen analyst relations and positioning by shaping differentiated narratives and building trusted relationships that elevate placement in key reports.

• Cross-Functional Leadership & Scale -Serve as a trusted partner to Product, Sales, and Marketing to ensure alignment across strategy and execution. -Establish scalable processes, playbooks, and frameworks that build a strong foundation for the PMM function.

* Essential functions are the basic job duties that an employee must be able to perform, with or without reasonable accommodation. The function is considered essential if the reason the position exists is to perform that function.

Supportive Job Functions: *

• Travel as required.

• Perform other miscellaneous duties as assigned by management.

*These tasks do not meet the Americans with Disabilities Act definition of essential job functions and usually equal 5% or less of time spent. However, these tasks still constitute important performance aspects of the job.

• Industry experience: 12+ years in B2B product marketing for data, martech, revenue operations tech, SaaS, or marketing services/solutions
• Modern mindset: Experience adopting AI and emerging tools to drive smarter, faster GTM programs; comfortable experimenting with new approaches to meet evolving buyer behaviors
• Technical + business fluency: Skilled at positioning for technical evaluators and business decision-makers, with a clear sense of how those conversations differ
• Sales enablement familiarity: Understanding of enterprise and commercial sales motions, including RFPs, proposals, and enablement content, and how PMM can add value in these processes
• Proven GTM impact: Track record of leading launches, building scalable enablement, and influencing roadmap, pricing, or packaging decisions
• Analyst relations expertise: Understanding of major industry analyst firms with familiarity and, ideally, existing relationships; proven ability to influence analyst perception and improve placement in evaluations.
• Collaborative leadership: Known for breaking down silos and building trust with cross-functional partners in Product, Sales, CX, and RevOps
• Comfort with ambiguity: Thrives in a complex, evolving environment and knows how to create clarity where none exists
• Change agent: Forward-thinking, curious, and respected for bringing fresh ideas with pragmatic execution