Sr. Director, Partnership Strategy

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

Senior Director, Partnership Strategy  

The Senior Director, Partnership Strategy is a senior strategic leader responsible for elevating how Zeta shows up in the market. This role blends big-idea thinking with hands-on execution, and bespoke 1:1 strategy with scalable frameworks. 

You will help shape differentiated activation strategies that connect data, media, creative, and measurement, partnering closely with Sales, Activation, Product, Data Cloud, and Analytics teams. This is a highly visible role—ideal for someone who thrives in complex, high-stakes environments and can bring clarity, creativity, and confidence to senior client and agency conversations. Ideally, you will be located on the West Coast for this role and work hybrid (Los Angeles or San Francisco) or fully remote. 

What You’ll Do:  

Strategic Leadership & Market Impact 

• Advance and evolve Zeta’s Activation Partnership Enablement strategy, balancing innovation with operational discipline. 

• Serve as a senior thought partner to leadership on priority partnerships, GTM evolution, and where Zeta should push the market forward. 

• Help define what “great” looks like in modern activation—across insight, media, creative, and measurement. 

Big Ideas, Creative & Media Strategy 

• Develop bold, insight-led activation ideas that move beyond media plans to integrated audience and creative strategies. 

• Translate data and intelligence into compelling strategic narratives that resonate with agencies and brands. 

• Partner with creative, media, and activation teams to ensure ideas are executable, scalable, and measurable. 

Pre-Sales Strategy & Sales Enablement 

• Support Sales on qualified, high-value opportunities, including priority partnerships, Zeta high-opportunity cross-sells, and top-tier strategic requests. 

• Lead or co-lead strategic frameworks for key RFPs—owning the methodology, approach, and strategic throughline. 

• Act as a senior strategic presence on client and agency calls, bringing credibility, clarity, and differentiation. 

Account Prioritization & Focus 

• Partner with cross-functionally (Marketing, Planning, Data Cloud, Product, Analytics, Client Success, Client Experiences) to identify where Strategy engagement will drive the greatest impact. 

• Help determine levels of engagement to ensure focus on the opportunities that matter most. 

Data Cloud & Intelligence Integration 

• Act as the strategic connective tissue between Activation Strategy and the Data Cloud organization, ensuring intelligence is seamlessly integrated into go-to-market activation. 

• Co-develop audience, insight, and activation approaches with Data Cloud partners that translate complex signals into clear, differentiated value for Sales, agencies, and clients. 

• Set the standard for how data is used in storytelling—elevating strategy through clarity, relevance, and commercial impact. 

Measurement & Performance Frameworks 

• Partner with Activation Analytics and Data Cloud Analytics to define repeatable, situationally appropriate measurement frameworks, including: 

• Standard dashboards 

• Agile Intelligence and in-flight optimization 

• Cadence and frequency guidance 

• Spend-level expectations 

• Set clear expectations internally and externally around success, performance, and accountability. 

Process Excellence & Cross-Functional Collaboration 

• Uphold and refine pre-sales workflows to ensure efficiency, consistency, and high-quality outputs. 

• Collaborate across Zeta business units and cross-functional teams to ensure seamless pre- to post-sale alignment. 

• Balance creativity with rigor—pushing innovation without creating operational friction. 

Thought Leadership & Representation 

• Represent the Activation Partnership Enablement team in senior internal forums and client engagements. 

• Contribute to internal and external thought leadership around data-driven activation and media innovation. 

• Provide structured feedback to Product and Product Marketing to inform roadmap priorities. 

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $150,000 - $165,000, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

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