Sr. Director, GTM Programs & Strategy

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.

We’re looking for a Director of GTM Programs & Strategy to lead mission-critical go-to-market programs, cross-functional sales initiatives, and executive-level strategic projects — serving as a key connector across Sales, Marketing, Customer Experience, and Revenue Operations.

• Location: Remote-first (United States)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • • United States  (all figures cited below are in USD and pertain to workers in the United States)
      • Zone A: $217,000 - $298,400
      • Zone B: $205,600 - $283,900
      • Zone C: $195,100 - $268,600

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. 

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Vice President, Revenue Operations

As a Sr Director of GTM Programs & Strategy, you’ll … 

• Lead cross-functional sales and marketing programs (e.g., strategic sales plays, GTM execution for internal AI initiatives, and GTM experiments) from idea through execution, measurement and iteration.
• Partner closely with the CRO, CMO, and VP of Revenue Operations on executive-level GTM strategy and visibility, preparing updates, synthesizing progress, and driving follow-through.
• Contribute to key strategic decisions such as segmentation, territory design, and GTM investment areas in partnership with RevOps and Sales leadership.
• Own our sales methodology, process design, and governance, ensuring that GTM teams are aligned, equipped, and operating with consistency and clarity.
• Act as a critical partner to Product Marketing and Product for product release readiness, ensuring customer-facing teams are equipped to launch and sell with confidence.
• Lead Revenue Enablement programs that equip new and tenured GTM team members (Sales, CS, Partners) with the skills, tools, and knowledge to excel including onboarding, ongoing enablement, and role-specific readiness.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

Requirements:

• 8–10+ years of experience in B2B SaaS, preferably in roles such as GTM Strategy, Strategic Programs, Chief of Staff, or RevOps
• Track record of managing high-impact programs and strategic initiatives with executive visibility
• Experience owning sales process design, enablement program execution, and/or major GTM milestones like SKO or product launches
• Strong business judgment and ability to collaborate cross-functionally to get things done
• People management experience and ability to mentor and scale a small but strategic team

You’ll thrive as a Sr Director of GTM Programs & Strategy if you:

• Operate comfortably between strategy and execution, with a bias for progress over perfection
• Are a confident communicator and cross-functional leader who builds strong working relationships
• Know how to bring structure to ambiguity and get alignment across stakeholders
• Have a systems-oriented mind and a passion for building scalable programs
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact

• Build lasting customer trust. We build trust by taking action that puts customer trust first.
• Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
• Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
• Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
• Flexible PTO for all locations and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support work and wellness
• 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

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