Sr Director, Field & Channel Marketing

8x8, Inc. (NASDAQ: EGHT) believes that CX limits were meant to be shattered. We connect people and organizations through seamless communication on the industry's most integrated platform for Customer Experience—combining Contact Center, Unified Communications, and CPaaS APIs. The 8x8® Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration.

We help customer experience and IT leaders become the heartbeat of their organizations, empowering them to unlock the potential of every interaction. With one platform, one ecosystem, and one data model, you can turn every team into a customer-facing team and unify your CX to conquer the complexity. 

As an organization, we are looking for Team8s who are AI-proficient, open to innovation, and skilled in leveraging AI for efficiency and growth.

Learn more on our company website at www.8x8.com follow our pages on LinkedIn, Twitter, Facebook and Instagram.

Location: Remote, US
Department: Marketing
Reports To: VP, Global Marketing

We are seeking a highly strategic and results-driven Senior Director of Field & Channel Marketing to lead and scale our marketing programs across regions and partner ecosystems. This leader will be responsible for driving demand generation, pipeline acceleration, and partner engagement through innovative field and channel marketing strategies.

The ideal candidate is an experienced B2B marketing leader who thrives in a fast-paced SaaS environment, understands how to connect digital and physical touchpoints, and can partner closely with sales, alliances, and channel teams to deliver measurable business impact.

• Build and lead a global field marketing strategy aligned with regional sales priorities and growth objectives.
   

• Partner with sales leadership to develop and execute integrated marketing plans that drive awareness, pipeline creation, and revenue acceleration.
   

• Deliver impactful regional campaigns, events, and account-based marketing (ABM) initiatives to engage target accounts and industries.
   

• Track and optimize campaign performance, ensuring ROI and pipeline contribution targets are met.
   

• Design and execute joint marketing programs with channel and technology partners to expand reach and co-sell opportunities.
   

• Drive MDF (Market Development Fund) strategy and execution, ensuring high-impact partner marketing investments.
   

• Create scalable channel enablement programs including partner campaigns, sales tools, and content tailored to partner ecosystems.
   

• Collaborate with alliances and partner sales teams to amplify partner visibility, co-marketing initiatives, and partner pipeline contribution.
   

• Work closely with product marketing, digital marketing, and demand generation to deliver consistent messaging across regions and partner networks.
   

• Partner with revenue operations and analytics teams to measure pipeline performance, marketing influence, and partner contribution.
   

• Support executive alignment with key accounts and partners through strategic marketing engagement and thought leadership.

• 12+ years of progressive experience in B2B marketing, with at least 5+ years in leadership roles across field and/or channel marketing.
   

• Proven track record of building and scaling high-performing field and channel marketing teams.
   

• Strong background in SaaS, cloud communications, or enterprise software markets.
   

• Expertise in demand generation, partner marketing, and pipeline acceleration strategies.
   

• Demonstrated success working closely with sales and channel organizations to drive measurable results.
   

• Exceptional leadership, collaboration, and communication skills.
   

• Strong data-driven decision-making and ROI-focused mindset.
   

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.

The compensation range reflects the Company’s good faith belief at the time of posting. 8x8 has different base pay ranges for different work locations within the United States, which allows us to pay employees competitively and consistently in different geographic markets. The range above reflects the potential base pay across the U.S. for this role; the applicable base pay range will depend on what ultimately is determined to be the candidate’s primary work location. Further, individual base pay depends on various factors, in addition to primary work location, such as complexity and responsibility of role, job duties/requirements, and relevant experience, knowledge, success, education and skills. Base pay ranges are reviewed and typically updated each year. Offers are made within the base pay range applicable at the time. Certain roles are eligible for additional rewards, including discretionary merit increases, bonus and/or stock. Certain roles have the opportunity to earn sales variable compensation incentives based on the terms of the plan and the employee’s role.

Salary Ranges:

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