Sr. Content Marketing Manager

$90,000 - $100,000 + VIP Bonus
Vertafore is a leading technology company whose innovative software solutions are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business, boost their productivity and efficiencies, and lower costs while strengthening relationships.
Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation, technology partnerships, and focusing on customer success.
Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better.
We are headquartered in Denver, Colorado, with offices across the U.S., Canada, and India.
JOB DESCRIPTION
The Senior Content Marketing Manager is a key contributor to Vertafore's marketing initiatives, driving engagement and growth through strategic, high-performing content. As part of the Agency Marketing team, this role owns the full content lifecycle, from big picture strategy and storytelling to hands on creation and optimization across channels.
This person will create content that connects, crafting compelling narratives that increase awareness, build trust, and support lead generation goals. They're a strategic storyteller who leads with curiosity, acts with autonomy, and delivers measurable results.
With a forward-looking mindset, they'll leverage emerging technologies including generative AI, to enhance creativity, efficiency, and impact. Familiarity with AI prompting, content generation tools, and building or using GPTs will help them ideate, test, and optimize content strategies that scale.
Whether it's developing thought leadership, discovering new ways to reach our audience, or shaping content that connects across the customer journey, they will play a pivotal role in advancing Vertafore's brand and helping agencies succeed.
Core Requirements and Responsibilities:

• Own the content strategy: Develop and execute a content architecture that engages and educates our agency audience across every stage of the customer journey.
• Create compelling, results-driven content: Write, edit, and optimize copy across ads, emails, blogs, reports, eBooks, scripts, infographics, webpages, and landing pages.
• Tell stories through video: Partner with our creative team to script and produce video content that captures attention, builds trust, and drives action.
• Drive continuous optimization: Use data and analytics to measure what's working, identify opportunities, and refine strategies for greater impact.
• Lead projects from concept to launch: Manage timelines, stakeholders, and deliverables to bring a wide range of content initiatives to life that are on time and on brand.
• Audit and evolve existing content: Review and optimize existing assets, identify gaps, and repurpose content to keep it fresh, relevant, and effective.
• Stay ahead of trends: Research industry insights, competitor moves, and emerging topics to inform your strategy and inspire fresh ideas.
• Champion brand voice and quality: Act as a brand steward, ensuring consistency in tone, message, and storytelling across all channels.
• Collaborate across teams: Work closely with Product Marketing, Demand Generation, and Design to align content with campaigns and go-to-market priorities and sales motions.
• Support webinar, podcast, and event content: Help shape narratives and content strategy, ensuring topics connect with our audience and business objectives.

Knowledge, Skills and Abilities: • Proven experience leading content strategy and execution in B2B SaaS marketing.• Understands how to craft and format content to remain discoverable and relevant in an AI and LLM driven search environment.• Understands search engine optimization and can apply best practices to digital deliverables like landing pages and blogs.• Exceptional writing and storytelling skills with a talent of simplifying complex messages to easy-to-understand stories.• Creative thinker, highly detailed-oriented, strong organizational skills, and sets a high threshold for quality.• Strong understanding of the customer journey and how content supports each stage.• Ability to adhere to brand style guidelines for tone and voice.• A team player that loves working collaboratively to set and achieve goals.• A data-informed mindset with a drive to test, measure, and improve.• 5+ years of experience writing and creating content marketing, preferably in B2B software or technology-focused industry.• Experience writing for senior-level audiences with a demonstrated and clear understanding of the buyer's journey.• Experience in the financial or insurance industry is a bonus, but curiosity and the ability to learn fast matter more.• Experience developing and optimizing content strategies that account for how AI and large language models (LLMs) influence search, discovery, and user engagement.
Additional Requirements and Details:• Travel required up to 10% of the time.• Ability to work remote with a stable internet connection on an as needed basis• Located and working from an office location (when required)• Occasional lifting and/or moving up to 10 pounds.• Frequent repetitive hand and arm movements are required to operate a computer.• Specific vision abilities required by this job include close vision (working on a computer, etc.).• Frequent sitting and/or standing.
Is this role not an exact fit for you? Keep an eye on our Careers Page for other positions!
Vertafore is a drug free workplace and conducts preemployment drug and background screenings .
The selected candidate must be legally authorized to work in the United States.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.
Vertafore is a Flexible First working environment which allows team members to work from home as often as you'd like, while using our offices as a place for collaboration, community, and teambuilding. There are times you may be asked to come into an office and/or travel for specific meetings for a specific business purpose and this varies by job responsibilities.
Why Vertafore is the place for you: *Canada Only

• The opportunity to work in a space where modern technology meets a stable and vital industry
• Medical, vision & dental plans
• Life, AD&D
• Short Term and Long Term Disability
• Pension Plan & Employer Match
• Maternity, Paternity and Parental Leave
• Employee and Family Assistance Program (EFAP)
• Education Assistance
• Additional programs - Employee Referral and Internal Recognition

Why Vertafore is the place for you: *US Only

• The opportunity to work in a space where modern technology meets a stable and vital industry
• We have a Flexible First work environment! Our North America team members use our offices for collaboration, community and team-building, with members asked to sometimes come into an office and/or travel depending on job responsibilities. Other times, our teams work from home or a similar environment.
• Medical, vision & dental plans
  • PPO & high-deductible options
• Health Savings Account & Flexible Spending Accounts Options:
  • Health Care FSA
  • Dental & Vision FSA
  • Dependent Care FSA
  • Commuter FSA
• Life, AD&D (Basic & Supplemental), and Disability
• 401(k) Retirement Savings Plain & Employer Match
• Supplemental Plans - Pet insurance, Hospital Indemnity, and Accident Insurance
• Parental Leave & Adoption Assistance
• Employee Assistance Program (EAP)
• Education & Legal Assistance
• Additional programs - Tuition Reimbursement, Employee Referral, Internal Recognition, and Wellness
• Commuter Benefits (Denver)

The selected candidate must be legally authorized to work in the United States.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
The Professional Services (PS) and Customer Success (CX) bonus plans are a quarterly monetary bonus plan based upon individual and practice performance against specific business metrics. Eligibility is determined by several factors including: start date, good standing in the company, and actives status at time of payout.
The Vertafore Incentive Plan (VIP) is an annual monetary bonus for eligible employees based on both individual and company performance. Eligibility is determined by several factors including: start date, good standing in the company, and actives status at time of payout.
Commission plans are tailored to each sales role but common components include quota, MBO's and ABPMs. Salespeople receive their formal compensation plan within 30 days of hire.
Vertafore is a drug free workplace and conducts preemployment drug and background screenings.
We do not accept resumes from agencies, headhunters or other suppliers who have not signed a formal agreement with us.
We want to make sure our recruiting process is accessible for everyone. if you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact [email protected]
Just a note, this contact information is for accommodation requests only.