Lead and execute commercialization strategies for healthcare products, collaborating with teams to drive revenue growth and market adoption.
IMO Health is seeking a Sr. Commercialization Manager to lead the development and execution of commercialization plans for our provider market products. This role is critical in shaping how IMO Health’s innovative healthcare solutions are positioned, packaged, and priced to maximize market impact and revenue growth.
As the Sr. Commercialization Manager, you will work closely with product leaders and growth teams to translate market insights into actionable strategies. You will analyze competitive dynamics, total addressable market (TAM), and pricing models to ensure our products meet commercial viability and align with customer needs. Your role will be pivotal in driving go-to-market execution and enabling sales teams to effectively communicate product value.
Success in this role requires a blend of deep market understanding, strong analytical skills, and excellent communication. You will be a solo operator initially, influencing cross-functional teams and shaping the commercial roadmap for new products focused on revenue cycle improvements and medical necessity. Your ability to navigate complex stakeholder environments and deliver high-impact strategies in a fast-paced setting will be essential to your success.
IMPACT YOU'LL MAKE:
- Shape and execute commercial strategies for new and existing products in the provider market, ensuring alignment with market needs and business goals.
- Drive revenue growth by right-sizing product roadmaps, analyzing market opportunities, and developing pricing and packaging strategies that maximize commercial viability.
- Collaborate closely with product managers, growth teams, and channel partners to deliver clear go-to-market plans that accelerate product adoption and market penetration.
WHAT YOU'LL DO:
- Develop Commercial Strategies: Lead the development of commercialization strategies for new and existing provider-focused products, aligning with product roadmaps and business objectives
- Market Analysis and Positioning: Analyze market opportunities including TAM, SAM, buyer personas, and competitive dynamics to guide pricing, packaging, and positioning decisions
- Go-to-Market Planning: Design and implement detailed GTM plans, ensuring alignment across product, growth, and channel teams to drive adoption and deliver measurable value
- Sales Enablement: Create compelling value propositions, messaging frameworks, and enablement tools that equip growth teams and partner success directors to communicate product impact effectively
- Cross-Functional Collaboration: Collaborate with product, growth, and channel teams to execute go-to-market plans that drive adoption and deliver value to customers
- Stakeholder Communication: Effectively communicate commercial insights and strategy to internal teams, including product, growth, and sales, ensuring alignment and enabling informed decision-making.
- Independent Leadership: Serve as an independent contributor and trusted partner across teams, working without direct reports but with strong cross-functional influence
WHAT YOU'LL NEED:
- 7+ years of experience in product commercialization, go-to-market strategy, product marketing, or commercial strategy within healthcare or health tech
- Bachelor’s degree required; advanced degree or relevant certifications preferred.
- Deep understanding of the provider market, including knowledge of EHR systems, physician practices, and health system purchasing drivers.
- Proven ability to develop and execute go-to-market strategies, including pricing, packaging, and competitive analysis for healthcare products.
- Strong analytical skills with experience in market sizing (TAM/SAM), pricing strategy, and commercial viability assessments.
- Excellent communication skills, with the ability to adapt between analytical, product, and commercial stakeholders
- High level of independence, adaptability, and initiative in fast-paced environments
- Comfortable navigating multiple stakeholder perspectives and adapting communication style accordingly.
- Background in consulting or strategy roles is preferred, especially in settings that required business case development and executive-level storytelling
Top Skills
Ehr Systems
Market Analysis
Pricing Strategies
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