Sr. Manager, Commercial Strategy - Healthcare Provider Market

IMPACT YOU'LL MAKE:

• Shape and execute commercial strategies for new and existing products in the provider market, ensuring alignment with market needs and business goals.
• Drive revenue growth by right-sizing product roadmaps, analyzing market opportunities, and developing pricing and packaging strategies that maximize commercial viability.
• Collaborate closely with product managers, growth teams, and channel partners to deliver clear go-to-market plans that accelerate product adoption and market penetration.

WHAT YOU'LL DO:

• Develop Commercial Strategies: Lead the development of commercialization strategies for new and existing provider-focused products, aligning with product roadmaps and business objectives
• Market Analysis and Positioning: Analyze market opportunities including TAM, SAM, buyer personas, and competitive dynamics to guide pricing, packaging, and positioning decisions
• Go-to-Market Planning: Design and implement detailed GTM plans, ensuring alignment across product, growth, and channel teams to drive adoption and deliver measurable value
• Sales Enablement: Create compelling value propositions, messaging frameworks, and enablement tools that equip growth teams and partner success directors to communicate product impact effectively
• Cross-Functional Collaboration: Collaborate with product, growth, and channel teams to execute go-to-market plans that drive adoption and deliver value to customers
• Stakeholder Communication: Effectively communicate commercial insights and strategy to internal teams, including product, growth, and sales, ensuring alignment and enabling informed decision-making.
• Independent Leadership: Serve as an independent contributor and trusted partner across teams, working without direct reports but with strong cross-functional influence

WHAT YOU'LL NEED:

• 7+ years of experience in product commercialization, go-to-market strategy, product marketing, or commercial strategy within healthcare or health tech
• Bachelor’s degree required; advanced degree or relevant certifications preferred.
• Deep understanding of the provider market, including knowledge of EHR systems, physician practices, and health system purchasing drivers.
• Proven ability to develop and execute go-to-market strategies, including pricing, packaging, and competitive analysis for healthcare products.
• Strong analytical skills with experience in market sizing (TAM/SAM), pricing strategy, and commercial viability assessments.
• Excellent communication skills, with the ability to adapt between analytical, product, and commercial stakeholders
• High level of independence, adaptability, and initiative in fast-paced environments
• Comfortable navigating multiple stakeholder perspectives and adapting communication style accordingly.
• Background in consulting or strategy roles is preferred, especially in settings that required business case development and executive-level storytelling