The Sr. Category Leadership Manager acts as a strategic advisor, enhancing category management through data analysis and team collaboration to drive sales growth.
Job Description
Here at Kraft Heinz, The Category Leadership Team is an indispensable partner to our customers and sales organization. We are focused on transforming the future within our categories faster and better than anyone else. We do this by being shopper obsessed, activating as a high performing culture. We lead and act with integrity for the category first. We are consultants with a growth mindset. We are brilliant at the basics and love KHC and our customers.
The Sr. Category Leadership Manager reports to the Director of Category Leadership. As a top-focus customer team, this role will serve as a strategic category advisor to the buyers building a long-term strategy for growth. Additionally, this role will facilitate prioritization of category leadership topics with the KHC sales team on the categories of focus on their desk. In addition, this position supports the overall application of category management principles to business issues, identifying category business opportunities and providing an assessment of the merchandising controllables, including shelf, assortment, innovation, and aisle strategy through a buyer lens utilizing buyer specific data applications. The position also coordinates information and category management related activities that are conducted in conjunction with the internal KHC Customer Business Development team.
The Sr. Category Leadership Advisor is a story telling expert, highly skilled in the use of analytical tools, combining disparate pieces of data and insights into a comprehensive story and can complete a category review process with very limited supervision. In addition, the Sr. Category Leadership Advisor can represent and explain the process independently to Buyers and Customer senior management as needed.
Essential Functions & Responsibilities
• Proactively Identify root causes of customer issues and opportunities and deliver compelling stories to drive action to address
• Strategic leader and "go to" member of the team. Brilliant at the category fundamentals and pushing the rest of the team continually develop and learn new skills
• Identify, define and analyze alternative courses of action using analytical, evaluative and or constructive thinking skills.
• Establish team customer category priorities that are consistent with goals and objectives as defined by the customer and Kraft Heinz
• Develop impactful customer-specific category development recommendations in support of key business building initiatives
• Expert in using multiple inputs including syndicated data, shopper card and household panel data that support compelling stories that spur business recommendations with a preferred expertise in data systems such as Nielsen and Circana.
• Able to educate, apply, and advise on category management best practices
• Category Leadership representative in strategic customer meetings and interaction, e.g., JVP meetings
Expected Experience & Required Skills
• Experience in CPG industry and experience preferred in Category Leadership/Management (3+ years)
• Demonstrated syndicated and panel data knowledge (Circana, Numerator)
• Expertise preferred in data systems such as Nielsen and Circana
• Applied project management and training experience with an emphasis on planning skills and the ability to execute with minimal direction
• Strong industry and sales knowledge with an emphasis on category and space management
• Strong written and oral communication and interpersonal skills
• Experience in mentorship and people development skills
Physical Requirements
Physical demands include but not limited to
• Willingness to drive and/or travel as needed (up to 10% of time)
• Operate a computer and view screens for ~100% of work schedule
This job description is not designed to cover or contain all duties or responsibilities that are required of the role. Duties or responsibilities may change or be added with or without notice.
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values.
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Location(s)
Employee's Home - National
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [email protected] for assistance.
Here at Kraft Heinz, The Category Leadership Team is an indispensable partner to our customers and sales organization. We are focused on transforming the future within our categories faster and better than anyone else. We do this by being shopper obsessed, activating as a high performing culture. We lead and act with integrity for the category first. We are consultants with a growth mindset. We are brilliant at the basics and love KHC and our customers.
The Sr. Category Leadership Manager reports to the Director of Category Leadership. As a top-focus customer team, this role will serve as a strategic category advisor to the buyers building a long-term strategy for growth. Additionally, this role will facilitate prioritization of category leadership topics with the KHC sales team on the categories of focus on their desk. In addition, this position supports the overall application of category management principles to business issues, identifying category business opportunities and providing an assessment of the merchandising controllables, including shelf, assortment, innovation, and aisle strategy through a buyer lens utilizing buyer specific data applications. The position also coordinates information and category management related activities that are conducted in conjunction with the internal KHC Customer Business Development team.
The Sr. Category Leadership Advisor is a story telling expert, highly skilled in the use of analytical tools, combining disparate pieces of data and insights into a comprehensive story and can complete a category review process with very limited supervision. In addition, the Sr. Category Leadership Advisor can represent and explain the process independently to Buyers and Customer senior management as needed.
Essential Functions & Responsibilities
• Proactively Identify root causes of customer issues and opportunities and deliver compelling stories to drive action to address
• Strategic leader and "go to" member of the team. Brilliant at the category fundamentals and pushing the rest of the team continually develop and learn new skills
• Identify, define and analyze alternative courses of action using analytical, evaluative and or constructive thinking skills.
• Establish team customer category priorities that are consistent with goals and objectives as defined by the customer and Kraft Heinz
• Develop impactful customer-specific category development recommendations in support of key business building initiatives
• Expert in using multiple inputs including syndicated data, shopper card and household panel data that support compelling stories that spur business recommendations with a preferred expertise in data systems such as Nielsen and Circana.
• Able to educate, apply, and advise on category management best practices
• Category Leadership representative in strategic customer meetings and interaction, e.g., JVP meetings
Expected Experience & Required Skills
• Experience in CPG industry and experience preferred in Category Leadership/Management (3+ years)
• Demonstrated syndicated and panel data knowledge (Circana, Numerator)
• Expertise preferred in data systems such as Nielsen and Circana
• Applied project management and training experience with an emphasis on planning skills and the ability to execute with minimal direction
• Strong industry and sales knowledge with an emphasis on category and space management
• Strong written and oral communication and interpersonal skills
• Experience in mentorship and people development skills
Physical Requirements
Physical demands include but not limited to
• Willingness to drive and/or travel as needed (up to 10% of time)
• Operate a computer and view screens for ~100% of work schedule
This job description is not designed to cover or contain all duties or responsibilities that are required of the role. Duties or responsibilities may change or be added with or without notice.
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values.
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
- Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
- Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
- Emotional - Employee Assistance Program , Wellbeing Programs, Family Support Programs
- Financial - 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Employee's Home - National
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [email protected] for assistance.
Top Skills
Circana
Nielsen
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