Sr. Art Director

Location: Remote (USA & Canada only) with some office travel required
Annual salary: USD 120,000 - USD 145,000
Type: Full Time

As our Senior Art Director, you will own and evolve the visual expression of the Nex brand across marketing, product launches, and retail touchpoints. You’ll be the highest-level creative individual contributor focused on brand and marketing, balancing hands-on design with creative leadership.

This role is ideal for a senior creative who wants to define creative direction, lead campaign thinking, and raise the bar for visual quality; while still staying close to execution. You’ll partner closely with Marketing, Product, and external agencies to turn strategy into compelling creative work that feels distinctive, playful, and intentional.

Creative Direction & Brand Stewardship

• Define, uphold, and evolve Nex’s visual language across all brand and marketing channels.
• Set a high bar for craft, clarity, and originality, ensuring all work feels cohesive and on-brand.
• Lead creative concepting for campaigns, product launches, and brand initiatives, from early ideas through execution.
• Provide strong creative judgment and clear feedback to elevate the work of others.

Campaigns & Product Launches

• Lead the creative vision for product launches, including Nex Playground, accessories, and future products.
• Develop campaign concepts, visual systems, and hero moments that scale across channels.
• Oversee execution of launch assets across digital, retail, and owned channels, ensuring creative integrity end-to-end.

Digital & Marketing Channels

• Own the creative direction for Nex’s website, social media, and email marketing.
• Translate marketing strategy into compelling visual storytelling that resonates with parents and families.
• Ensure consistency and quality across all digital touchpoints.

Retail & E-Commerce

• Set creative direction for retail and e-commerce experiences, including PDPs, templates, in-store materials, and marketplaces such as Amazon.
• Balance brand storytelling with performance-driven retail requirements.
• Evolve retail creative standards as the product ecosystem grows.

Collaboration & Execution

• Partner closely with Marketing, Product, and Growth teams to align creative with business goals.
• Direct and collaborate with external agencies, freelancers, and vendors, providing clear creative guidance and feedback.
• Contribute hands-on design work for high-impact initiatives when needed.

Experience

• 7+ years of experience in brand, marketing, or creative roles, either in-house or at an agency.
• Proven experience leading creative direction for campaigns and multi-channel initiatives.
• Experience working with and directing external creative partners.

Skills & Creative Strengths

• Strong conceptual thinking and the ability to translate strategy into compelling visual ideas.
• Excellent taste and attention to detail across typography, layout, color, and composition.
• Fluency in modern design tools (Adobe Creative Suite, Figma, etc.), with a focus on ideas and outcomes over tools.
• Ability to both lead creatively and execute hands-on work at a high level.

Collaboration & Mindset

• Clear, thoughtful communicator who gives constructive and actionable feedback.
• Comfortable operating in a small, fast-moving environment with evolving priorities.
• Strong sense of ownership and accountability for creative outcomes.
• Passion for building a brand that is playful, distinctive, and emotionally resonant.

Portfolio Requirements

• A portfolio demonstrating strong conceptual thinking, visual storytelling, and high-quality execution.
• Examples of campaign-level work and brand systems are strongly preferred.
• Clear articulation of your role in shaping creative direction and outcomes.