Specialist - Advertising and New E Verticals.Marketing

We at MTN BENIN are a purpose and value-led organization.

At MTN BENIN, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life. 

Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA.

As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us!

Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers and stakeholders with a vision to realise our shared goals. 

We are delighted that you are considering us as your career partner to make a mark in the world. We look forward to your application!

General working conditions: 

• Normal MTN Benin working conditions 

  • May be required extend hours

  • Anywhere/Anytime work

Continuous Risk & Compliance Management & Reporting:

• Perform and encourage continuous and effective risk management practice within your activities.

  • Promote risk-based decision taken. Ensure effective escalation of key risks, compliance breach and non-ethical issues. 

  • Demonstrate and encourage ethical behaviors. Promote Business continuity best practices and compliance to applicable regulations and internal PPPs (Policy, Process and Procedures).

Key responsibilities /Task Complexity.          

Advertising Strategy & Execution:

• Develop and execute data-driven advertising strategies to monetize the company’s digital platforms (apps, websites, and other assets).
• Build partnerships with advertisers and media agencies to create high-impact advertising campaigns tailored for mobile audiences.
• Optimize digital ad inventory, targeting capabilities, and revenue streams through advanced analytics and audience insights.
• Stay updated on advertising trends, such as programmatic advertising, native ads, and AI-driven personalization.

New E-Vertical Development:

• Identify, evaluate, and launch new digital verticals (e.g., e-health, e-education, fintech, gaming, etc.) aligned with emerging market trends and customer needs.
• Collaborate with cross-functional teams to develop e-vertical offerings, including content, partnerships, and go-to-market strategies.
• Drive innovation in digital product offerings, ensuring scalability and profitability in a competitive environment.
• Monitor and analyze performance metrics of e-verticals, providing recommendations to enhance user experience and business outcomes.

Partnerships & Ecosystem Development:

• Forge strategic partnerships with content providers, technology platforms, and third-party developers to enhance e-vertical offerings.
• Manage vendor and partner relationships to ensure optimal delivery of services and solutions.
• Negotiate contracts and agreements with external stakeholders to maximize business value.

Revenue Growth & KPIs:

• Deliver measurable growth in advertising revenues and new e-verticals’ contribution to overall business revenues.
• Define and track KPIs, ensuring continuous improvement in engagement, user retention, and monetization.
• Identify and mitigate risks in advertising and e-vertical initiatives to ensure sustainable growth

Education 

• Bachelor’s degree in marketing, Business Administration, or a related field. An MBA is a plus.
• Bilingual French, English

Experience

• Minimum 3 years of experience in digital advertising, e-commerce, or product development in a mobile telco or similar digital sector.
• Proven track record in managing digital revenue streams, product launches, and partnerships.

Skills

Technical Skills:

• Proficiency in digital marketing tools, ad-tech platforms, and data analytics tools.

• Understanding of mobile telecommunications technologies and platforms.

Soft Skills:

• Strategic thinking and strong problem-solving skills.

• Excellent communication, negotiation, and stakeholder management abilities.

• Strong project management skills and ability to manage cross-functional teams.

Key Competencies:

• In-depth knowledge of the mobile telco industry and digital consumer behavior.

• Ability to stay ahead of trends in advertising and e-vertical innovations.

• Strong commercial acumen with the ability to balance creativity and data-driven decision-making.