Social Media Manager

At SmartBear, we believe building great software starts with quality—and we’re helping our customers make that happen every day. Our solution hubs—SmartBear API Hub, SmartBear Insight Hub, and SmartBear Test Hub, featuring HaloAI, bring visibility and automation to software development, making it easier for teams to deliver high-quality software faster. SmartBear is trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including innovators like Adobe, JetBlue, FedEx, and Microsoft.

Social Media Manager

SmartBear is looking for a Social Media Manager to elevate how we show up and engage with our audiences. This role is part of our Communications team and works closely with brand, content, and internal stakeholders to build a consistent, compelling, and engaging presence across our social channels.

You’ll play a lead role in growing our corporate brand, amplifying product innovation, building stronger employee and candidate engagement, and connecting with developer and tech audiences in a way that feels human and relevant. You’ll also help shape and support executive thought leadership platforms on LinkedIn and beyond, as well as identify and engage with influencers in the space. This includes uncovering both earned and paid opportunities to extend our reach and build credibility.

We’re looking for someone who understands how brand, communications, and social work together to drive business results.

What You’ll Do:

• Manage and execute SmartBear’s organic social media presence across priority platforms like LinkedIn, X, Reddit, YouTube, and more.
• Recommend and maintain a social strategy that aligns with our brand, supports product and campaign goals, and reflects our voice and tone.
• Create short-form social content (copy + creative concepts) that makes technical stories scroll-worthy.
• Help build and manage executive social media platforms by supporting thought leadership content and increasing executive visibility.
• Track trends across the tech, developer, and business communities and identify opportunities to insert SmartBear into the right conversations.
• Collaborate with product marketing, PR, and internal comms to amplify campaigns, launches, thought leadership, and company milestones.
• Support employee engagement and employer branding by highlighting SmartBear culture, values, and internal voices across channels.
• Build and manage relationships with influencers, creators, and evangelists in the dev, testing, and software quality space—sourcing earned and paid partnership opportunities.
• Report on performance, test new ideas, and continuously optimize our approach based on data and insights.
• Help update and maintain our social guidelines, and evolve how SmartBear shows up visually and verbally on social media.

What You Bring:

• 3–5 years of experience managing organic social media channels in a B2B or tech environment.
• A passion for brand building, and the ability to translate complex or technical topics into engaging, shareable content.
• Experience supporting executive social media platforms and thought leadership.
• Strong writing and editing skills, especially for short-form content and social-first formats.
• A clear understanding of influencer marketing, including how to identify the right voices, engage them authentically, and track impact.
• Familiarity with developer and technical audiences, and a curiosity to stay tapped into the spaces they care about.
• Experience working cross-functionally with content, comms, and creative teams.
• A self-starter mindset—you’re comfortable running point, working independently, and juggling priorities.
• A collaborative spirit and willingness to experiment, iterate, and grow.

Bonus Experience:

• Experience working directly with influencers and creator platforms.
• Exposure to developer communities on Reddit, Hacker News, etc.
• Comfort being on camera or supporting executives with social video content.
• Background in brand, content, communications, or digital storytelling.

Why you should join the SmartBear crew:

• You can grow your career at every level.
• We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
• We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
• We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person.
• We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.

Did you know?

• Our main goal at SmartBear is to make our technology-driven world a better place.
• SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
• SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.
• We’ve won major industry(product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work.

SmartBear is committed to creating an inclusive workplace for employees where all individuals are treated with respect and dignity. We are an equal opportunity employer and make employment decisions based on merit, qualifications, and business needs. We do not discriminate on the basis of race, color, religion, sex, national origin, age, gender, disability, veteran status, sexual orientation, or any other protected status under applicable laws. We are dedicated to fostering a workplace that reflects a diversity of thought and experience as well as our values of being smart, open, driven, accountable, and curious.