Social Media Manager - Gaming Industry

Who is Blueprint? 

We are a technology solutions firm headquartered in Bellevue, Washington, with a strong presence across the United States. Unified by a shared passion for solving complicated problems, our people are our greatest asset. We use technology as a tool to bridge the gap between strategy and execution, powered by the knowledge, skills, and the expertise of our teams, who all have unique perspectives and years of experience across multiple industries. We’re bold, smart, agile, and fun. 

What does Blueprint do? 

Blueprint helps organizations unlock value from existing assets by leveraging cutting-edge technology to create additional revenue streams and new lines of business. We connect strategy, business solutions, products, and services to transform and grow companies. 

Why Blueprint? 

At Blueprint, we believe in the power of possibility and are passionate about bringing it to life. Whether you join our bustling product division, our multifaceted services team or you want to grow your career in human resources, your ability to make an impact is amplified when you join one of our teams. You’ll focus on solving unique business problems while gaining hands-on experience with the world’s best technology. We believe in unique perspectives and build teams of people with diverse skillsets and backgrounds. At Blueprint, you’ll have the opportunity to work with multiple clients and teams, such as data science and product development, all while learning, growing, and developing new solutions. We guarantee you won’t find a better place to work and thrive than at Blueprint. 

In This Role

As a Social Media Manager, you will be responsible for being the voice of the brand across TikTok and other expanding social platforms. You will manage high-volume social channels, oversee day-to-day operations, and drive creative strategies to strengthen player engagement. This includes developing content calendars, collaborating with cross-functional teams, and leveraging analytics to refine campaigns. The role provides the opportunity to own a significant piece of a major gaming franchise, exercise creative freedom within established frameworks, and expand your professional portfolio in the gaming space.

Responsibilities

• Design and implement social media strategies that align with brand goals, tone of voice, and audience expectations.
• Manage content calendars, draft and schedule posts, and ensure timely publishing across owned social channels.
• Collaborate with marketing, PR, and game teams to create campaigns for key product moments and franchise expansions.
• Host content ideation sessions and team brainstorms to generate creative concepts.
• Generate and publish content daily while engaging with global audiences and responding to comments.
• Curate user-generated content (UGC) and identify influencers, creators, and community voices to highlight.
• Provide strategic input to creative teams for the development of assets tailored for social platforms.
• Monitor sentiment, track performance analytics, and produce regular reporting dashboards on social impact.
• Ensure community growth and engagement by staying ahead of trends and adapting strategies quickly.

Qualifications

• Experience:
• 5+ years of experience in social media strategy, planning, and execution.
• Minimum 3–5 years in social media roles with analytical ability to translate insights into actions.
• Prior experience working at a major game publisher (minimum 5 years).
• Technical Skills:
• Skilled with analytics tools (Sprinklr or native platform analytics preferred).
• Proficient in Office 365.
• Strong copywriting ability with flexibility to adapt tone of voice.
• Core Competencies:
• Deep knowledge of social media platforms and emerging trends.
• Strong understanding of community engagement and audience growth strategies.
• Data-driven mindset with storytelling and presentation skills.
• Ability to collaborate cross-functionally and influence without direct authority.

Preferred Qualifications

• Passion for gaming, with direct experience or familiarity in the gaming industry.
• Active Minecraft player or strong awareness of its ecosystem.
• Experience working in a fast-paced environment with global or large-scale audiences.
• Sharp awareness of pop culture trends and ability to bring creative, relevant ideas to campaigns.

Salary Range 

Pay ranges vary based on multiple factors including, without limitation, skill sets, education, responsibilities, experience, and geographical market. The pay range for this position reflects geographically based ranges for Washington state: $90,000 to $95,000 USD/annually. The salary/wage and job title for this opening will be based on the selected candidate’s qualifications and experience and may be outside this range. 

Equal Opportunity Employer 

Blueprint Technologies, LLC is an equal employment opportunity employer. Qualified applicants are considered without regard to race, color, age, disability, sex, gender identity or expression, orientation, veteran/military status, religion, national origin, ancestry, marital, or familial status, genetic information, citizenship, or any other status protected by law. 

If you need assistance or a reasonable accommodation to complete the application process, please reach out to: [email protected] 

Blueprint believes in the importance of a healthy and happy team, which is why our comprehensive benefits package includes: 

• Medical, dental, and vision coverage 
• Flexible Spending Account 
• 401k program 
• Competitive PTO offerings 
• Parental Leave
• Opportunities for professional growth and development