Social Media Coordinator

Compensation Range:

Position Summary

Under the supervision of the Sr. Manager, Social Media Marketing, the Social Media Coordinator is responsible for the coordination, execution and evaluation of social media strategy for the National University System. In this position, the Social Media Coordinator will collaborate with organic social team members to execute social media strategy. The Social Media Coordinator is responsible for monitoring all social media activity and responding to direct messages, comments and reviews in a timely manner, including some weekends and holidays.

This position requires attention to detail, to accurately and effectively execute defined social media strategies.  Ability to juggle multiple projects and priorities is strongly preferred. Knowledge of social media channels and experience developing content calendars is needed to effectively collaborate with the broader team.  

Additional responsibilities include collaborating with internal marketing teams to continually develop a library of resources for social media. This position is ideal for a creative individual who is self-motivated with a love for community building that sparks student pride in our student body. Ability to manage and optimize processes as well as some experience in social media marketing is required. 

Essential Functions:  

• Monitor user engagement and respond to questions and comments in a timely manner 
• Monitor and respond to reviews on platforms such as Trust Pilot, Glassdoor, Facebook, Google, Yelp, etc.  
• Social media content: creation and execution: (scheduling, boosting, opening project requests, filming and editing videos for Reels/Shorts/TikTok)
• Social media outreach and SWAG coordination 
• KPI analysis and reporting 
• Copywriting social media posts and responses to audiences on social media 
• Internal and external team coordination 

Supervisory Responsibilities: Not applicable 

Requirements: 

Education & Experience 

• Bachelor’s degree preferred 
• 2+ year social media experience preferred 

Competencies/Technical/Functional Skills:

• Proficient in managing content across major and emerging social platforms, including Facebook, Instagram, YouTube, Pinterest, LinkedIn, X, Threads, and Bluesky.
• Strong understanding of platform-specific content needs, including artwork dimensions, file types, and engagement best practices.
• Skilled in social media video and photo editing to create compelling, platform-appropriate content.
• Experienced with scheduling and analytics tools such as Falcon.io, Sprout Social, and Hootsuite.
• Familiar with current social media trends, algorithm changes, and emerging channels to inform content strategy.
• Knowledgeable of copyright, mass media, and digital communications laws, with an emphasis on compliance for public-facing content.
• Understands laws and regulations governing institutional social media use and brand representation.
• Bilingual preferred to support inclusive and culturally responsive communication across diverse audiences.
• Able to translate analytics into insights that optimize performance and inform campaign adjustments.
• Highly organized, with the ability to manage multiple deadlines and prioritize tasks across platforms.

Location: Remote, USA

Travel: up to 20% travel 

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Candidate receiving offers will be offered a salary/pay rate commensurate with experience that vary based on a candidate’s qualifications, skills, and competencies.  Absent exceptional circumstances, candidates will be offered a salary within this range for this position. The minimum salary will be offered based on the minimum exemption threshold based on state of residency. Base pay is one component of National University’s total rewards package, as we are dedicated to supporting the needs of the “whole you” with our holistic approach to employee benefits by offering comprehensive well-being benefits for you and your family.  For full details about our benefit plan offerings, please visit benefits.nu.edu. For Part-time benefits, please click here.

National University is committed to maintaining a high-quality workforce representative of the populations we serve. National University employs more than 4,500 faculty and staff and serves over 45,000 students. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academic and work environment that allows students, faculty and staff to develop their interests and talents while experiencing a sense of community. With programs available both online and at our many campus locations, National University is a leader in creating innovative solutions to education and meeting the needs of our student population, including adult learners and working professionals.

National University (NU) is proud to be an equal opportunity employer and does not discriminate against any employee or applicant per applicable federal, state and local laws. At NU, a mix of highly talented, innovative and creative people come together to make the impact of a lifetime for each of our student learners. All qualified applicants will receive equal consideration for employment, education, and admission at National University.